Clearcode

MARCH 23, 2023

Technological advancements in the advertising and marketing industries, changes in consumer behavior and the need for retailers to increase revenue has given rise to retail media. In this article, we take a closer look at what retail media is, examples of it, and the retail media network (RMN) environment.

Retail 59

Retail Media eCommerce Audience 59

VideoWeek

JANUARY 19, 2024

Google to Cut Hundreds of Ad Sales Roles Google has announced hundreds of advertising layoffs, marking the latest round of redundancies after the tech giant cut 12,000 jobs this time last year. Search, advertising sales and YouTube are said to be affected, as Google reallocates investment towards AI.

Non-Profit 52

Non-Profit Media Agency Audience 52

Ad Wisey

MAY 13, 2022

For the first time, global eCommerce sales will top $5 trillion in 2022 , accounting for more than a fifth of total retail sales. Advertising software is one of the most effective ways to boost your online presence and, obviously, sell your products. Hubspot automates ad targeting lists by automatically syncing leads and audiences.

Brand Awareness 91

Brand Awareness Audience Retargeting eCommerce 91

Single Grain

APRIL 12, 2023

The average conversion rate from retargeting in retail is increased by nearly 20% with the help of retargeting campaigns. Paid social media ads allow businesses to target specific demographics, interests and behaviors to reach their ideal audience.

Advertising 97

Advertising Retargeting Conversion Rate Native Advertising 97