The Ad Tech Blog

APRIL 1, 2024

These insights not only show the direction of technological advancements but also anticipate changes in the digital advertising landscape: An increase in data privacy regulations will drive the development of new ad tech solutions that prioritize user consent and privacy.

Ad Tech 100

Ad Tech Machine Learning Ad Click Ad Targeting 100

Adtelligent

JULY 19, 2022

As with everything online, there are the latest trends and tendencies, and some advertising channels are more relevant than others. Search advertising. Search advertising is a process of placing ads on all sorts of search engines such as Google, Yahoo, AOL, Baidu, Duckduckgo, or Bing in response to the relevant inquiry.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Clearcode

MARCH 23, 2023

Typically, you can associate this with ads on a retailer’s website, mobile app, and marketplace, but other examples include CTV, audio services, DOOH, and email list. It is similar to traditional display and search advertising, but with a focus on retail and ecommerce products and services.

Retail 59

Retail Media eCommerce Audience 59

VideoWeek

JANUARY 19, 2024

Google to Cut Hundreds of Ad Sales Roles Google has announced hundreds of advertising layoffs, marking the latest round of redundancies after the tech giant cut 12,000 jobs this time last year. Search, advertising sales and YouTube are said to be affected, as Google reallocates investment towards AI.

Non-Profit 52

Non-Profit Media Agency Audience 52

Ad Wisey

MAY 13, 2022

As a result, HubSpot allows extensive support for ad creation, management, and reporting across several networks. Hubspot automates ad targeting lists by automatically syncing leads and audiences. This feature assists in determining the effective ad that converts a large proportion of paying consumers. Google Ads Manager.

Brand Awareness 91

Brand Awareness Audience Retargeting eCommerce 91

Single Grain

APRIL 12, 2023

Paid social media ads allow businesses to target specific demographics, interests and behaviors to reach their ideal audience. When we think of paid search, Google Ads is usually the first to come to mind, but other search engines like Microsoft Ads function similarly to Google.

Advertising 97

Advertising Retargeting Conversion Rate Native Advertising 97

Single Grain

JULY 20, 2023

Promotion Assets If you have an upcoming promotion, such as a big sale, Google Ads offers different promotion assets to increase your reach. Also called Promotion Extension, this is a feature that will help you create ads targeted to more customers looking for sales and events.

ROI 52

ROI Conversion CPC Food 52