VideoWeek

MARCH 20, 2024

Agency holding company Publicis Groupe has announced the launch of a new retail media platform housed within its data unit Epsilon. The new unit, Epsilon Retail Media, builds on Epsilon’s acquisition of retail media tech business CitrusAd three years ago.

Retail 52

Retail Media Ad Server Impressions 52

AdExchanger

OCTOBER 30, 2023

Does the world really need another retail media network? The data and audience platform, a subsidiary of purchase data company Cardlytics, launched a retail media network (RMN) called Rippl for regional retailers and advertisers in August. Bridg thinks so.

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Retail Audience Media Advertising 121

AdExchanger

NOVEMBER 7, 2023

And platform changes by Apple and Google mean it’s harder for ecommerce companies to monetize their remaining audience across browsers and mobile apps.

Retail 121

Retail Media eCommerce Audience 121

illumin

JANUARY 9, 2024

As an integral part of a full-funnel marketing experience, retail media aims to target consumers at or near the place of purchase, encouraging conversion. Before marketers can take full advantage of retail media’s recent growth, they first need to understand what it is and why it works. What is retail media?

Retail 105

Retail Media Entertainment Ad Tech 105

VideoWeek

JULY 19, 2023

IPG Mediabrands, Interpublic Group’s media arm which encompasses media agencies including Magna, Initiative, UM, and Mediahub, has announced the launch of a new unified retail media solution which is designed to help advertisers manage their investments across different retail media offerings.

Retail 98

Retail Media Audience Agency 98

PubMatic

FEBRUARY 21, 2024

Now more than ever, retailers and commerce companies need the right commerce media strategy and resources in place to capitalize on the stream of dollars pouring into the space over the next several years. billion this year to over $50 billion in 2027, with audience extension driving the bulk of said growth (about 40%).

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Audience Media Advertising Retail 89

AdExchanger

JANUARY 10, 2023

Microsoft Advertising is getting more serious about retail media. On Tuesday, Microsoft Advertising launched an off-site audience extension product and kicked off a testing phase for in-store activations. The post Microsoft Advertising Sets Its Sights On Retail Media appeared first on AdExchanger.

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Retail Media Advertising Audience 121

Digiday

MARCH 20, 2024

Today’s retail media network landscape could be compared to the California gold rush of the 1800s. Google’s third-party cookie is finally crumbling , making gold out of the alternative first-party data as retailers chase audience insights.

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Retail Media Cookies Audience 87

AdExchanger

OCTOBER 22, 2023

I’m senior editor James Hercher, and this week we examine a few new-age food and drink companies as they make the jump from DTC brands to retail product sellers. DTC brands bring sharpened audiences and keyword targeting to search-based grocery platforms. appeared first on AdExchanger.

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Retail Food Audience 112

AdExchanger

NOVEMBER 12, 2023

In theory, CTV offers many advantages as an advertising platform, such as authenticated, addressable audiences and programmatic delivery. Here’s How Retail Media Can Transform It appeared first on AdExchanger. But watching US-based […] The post CTV Isn’t Living Up To The Hype.

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Retail Media Audience Advertising 116

AdExchanger

OCTOBER 10, 2023

As the press release put it, “the combined company will be able to reach an expanded national audience of […] The post How ‘Alternative Revenue’ Is Changing The Game For Retailers And Brands appeared first on AdExchanger.

Retail 108

Retail Audience Media Advertising 108

illumin

OCTOBER 11, 2023

Right now there are several retail trends to consider when building out a marketing plan. Additionally, creativity lets marketers stand out to their audiences, but also within social media algorithms since creative execution is highly factored within algorithms. Retail media refers to digital channels owned by retail companies.

Retail 104

Retail Marketing Audience Communications 104

MNTN

JULY 15, 2022

However, we see the real peak coming from mid-July onwards, with shoppers following big box retailers like Amazon, who moved their Prime Day to this month (from their usual October time slot). . Audience Name: Early Holiday Shoppers. Audience Provider: Connexity. Audience Name: Price Conscious Shoppers. contact-form-7].

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Audience Retail Marketing Advertising 98

Martech

SEPTEMBER 14, 2023

The IAB introduced new guidelines to improve measurement across retail media networks (RMNs) this week. Both the guidelines and the study were released at the inaugural IAB Connected Commerce Summit: Retail Reimagined event in New York. Dig deeper: What brands and retailers need to know about RMNs Get MarTech! Why we care.

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Retail Media Cookies GDPR 124

MNTN

MARCH 29, 2024

In the grand scheme of things — and by “things,” we mean “TV advertising” — it’s fairly easy for retailers to generate brand awareness. As consumers, we’re always more than a little ready to buy, so all retail advertisers need to do is get their ads in front of the right TV show, with the right audience, at the right time, and boom!

Retail 52

Retail Conversion Rate Advertising Retargeting 52

Basis

JANUARY 24, 2024

Retail and e-commerce advertisers have long depended on third-party cookies for audience targeting and campaign success attribution. After all, with so many product categories falling under the retail umbrella, and significant variation within each category (size, color, material, etc.), The first is targeting.

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Retail Advertising Cookies Marketing 70

Martech

DECEMBER 30, 2022

Retail media networks. Retail media networks have taken digital advertising by storm over the last two years. The close connection that retailers have with their customers provides an opportunity for advertisers to meet those customers where they are. Dig deeper: Why we care about retail media networks.

Retail 110

Retail Media eCommerce ROI 110

Clearcode

MARCH 23, 2023

Technological advancements in the advertising and marketing industries, changes in consumer behavior and the need for retailers to increase revenue has given rise to retail media. In this article, we take a closer look at what retail media is, examples of it, and the retail media network (RMN) environment.

Retail 59

Retail Media eCommerce Audience 59

Exchange Wire

JANUARY 6, 2023

Magnite, the world’s largest independent omnichannel sell-side advertising platform, and Criteo, the commerce media company announced a preferred relationship that will enable Criteo’s global retailer partners to leverage connected TV (CTV) through Magnite. . By collaborating, retailers can drive growth by extending [.].

Retail 52

Retail Audience Media Advertising 52

AdExchanger

MARCH 27, 2023

Retail media networks have been adding ad tech audience extensions for the open web and CTV. Now, new startup Symbiosys wants to take retail ad platforms a step further into The post Symbiosys Pitches A New Collaborative Bidding Model For Retail Search And Social appeared first on AdExchanger.

Retail 103

Retail Ad Tech Audience Media 103

Digiday

NOVEMBER 6, 2023

The industry may very well be headed toward a retail media arms race , if it’s not there already. With Google’s crumbling cookie on the horizon next year , data becomes marketing gold and retailers from Walmart to The Home Depot, are looking to cash in on their audiences. You wake up and there’s another retail media network.

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Retail Media Advertising Cookies 96

AdExchanger

JULY 23, 2023

How retailers and ad tech interact will determine whether retail media can avoid the same predatory practices that have led to traditional media becoming commoditized. The post Revolutionizing Retail: Lessons From Traditional Media’s Mistakes appeared first on AdExchanger.

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Retail Ad Tech Media Audience 98

MNTN

AUGUST 15, 2022

This year’s forecast is going to be big, even despite the current economic climate: with holiday retail sales predicted to increase 3.3% This means August and September are the months to test your audiences and finalize your audience strategy before you go live on your campaigns in October. Audience Name: Frequent Shoppers.

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Audience eCommerce Mobile Search Shipping 98

Digiday

APRIL 2, 2024

Parbinder Dhariwal, vice president, general manager, CVS Media Exchange Retail media networks have grown tremendously in recent years, and the market shows no signs of slowing down. These expectations for the future of the retail media network are a testament to the innovation RMNs have made over the past few years.

Retail 60

Retail Media Impressions Audience 60

Digital Turbine

MARCH 19, 2024

The latest BRAG report highlights the “Brands in Games” opportunity, showing how mobile games connect with diverse audiences. Seize this prime opportunity to engage with a diverse audience and maximize your monetization potential. This audience are not just thrill-seekers in gaming but also adventure sports, and more.

Audience 52

Audience Retail Conversion Advertising 52

AdExchanger

MAY 30, 2023

Amazon accounts for more than 40% of retail media’s multibillion-dollar total addressable market. But that doesn’t mean there isn’t a big opportunity to scale retailer audiences across the open internet, The post Amazon Is A Beast, But There Are Enough Retail Media Ad Dollars To Go Around appeared first on AdExchanger.

Retail 98

Retail Media Audience Marketing 98

Ad Monsters

JANUARY 25, 2023

2023 will be the year that retailers and publishers forge more strategic partnerships to fuel better advertising. Retailers bring a unique solution to the digital industry: trusted consumer relationships. But retailers can’t act alone. Retail media will play a key part in the conversation between publishers and brands.

Retail 98

Retail eCommerce Media Audience 98

Adweek

JANUARY 5, 2024

With Google Chrome slated to deprecate cookies by the end of this year, marketers are looking for new signals to find and measure potential audiences. The promise of transaction data has fueled the retail commerce media industry, which is projected to grow by 28.5%.

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Cookies Marketing Retail Audience 319

Advendio

MARCH 29, 2023

The development of digital technology has led to considerable changes in the retail media industry in the past few years. Worldwide spending on digital retail media advertising was projected to reach 110.67 We will now examine how digital transformation is impacting the retail media industry: 1. billion US dollars in 2022.

Retail 68

Retail Machine Learning Media Real Estate 68

Ad Monsters

DECEMBER 20, 2023

Digital media experts expect a slight ad spend slowdown heading into next year, but a DoublVerify survey predicts that retail media networks will grow significantly in 2024. While GroupM and others are forecasting a modest slowdown in advertising spending next year, one channel will see a sizable bump: retail media.

Retail 59

Retail Media Brand Awareness Ad Space 59

Adweek

NOVEMBER 9, 2023

By definition, Intuit's SMB MediaLabs is an example of a corporation using its audience to start a media company. But on taking a closer look, it's far from the traditional retail media network, a status that has helped it expand its customer base beyond endemic brands, B2B clients and across sectors. The global finance tech.

Finance 273

Finance Retail Audience Media 273

Ad Monsters

JANUARY 9, 2023

High purchase propensities environments such as grocery stores, drug stores, convenience stores, and big box retailers are ideal for targeting consumers. This opportunity is unique to in-store environments and may be one reason global retail media spending will reach $101 billion this year , a 15% increase from 2021.

Retail 105

Retail Media Cookies Impressions 105

MNTN

AUGUST 16, 2023

And because we want you to crush it this year, we’ll even help get your audience targeting started right now. Check out some of these in-market audiences (or just bookmark this page for future reference). Audience Name: Shopping Enthusiasts Audience Provider: Datalogix Why they’re valuable: One word, endless audiences.

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Audience Retail Marketing 52

Martech

SEPTEMBER 21, 2022

CPG brands and agencies tapping into supermarket chain Kroger’s retail media offering now have access to CTV and video for their campaigns. The addition of CTV shows how far retail media businesses have come in supporting omnichannel campaigns for brands. Dig deeper: Why we care about retail media networks. Retail data.

Retail 98

Retail Media Agency MarTech 98

Basis

DECEMBER 1, 2023

Today, while pandemic restrictions have loosened and in-store shopping has now rebounded in some areas, e-commerce is still on the up-and-up across nearly all retail categories. Looking to make the most of all the new opportunities available to retail marketers in 2024? And retail media networks (RMNs)?

Retail 65

Retail Marketing Food ROI 65

AdvertiseMint

JANUARY 15, 2024

Are you interested in Amazon retail arbitrage? Amazon retail arbitrage is a simple and effective method of turning everyday shopping into a profitable venture. This blog post will explore everything you need to know to get started and succeed in retail arbitrage on Amazon. What is Amazon Retail Arbitrage?

Retail 52

Retail Shipping Electronics Audience 52

MNTN

SEPTEMBER 1, 2023

But these days, with such a high volume of data-backed consumer insights readily available, it’s much easier to understand an audience group inside and out. Luxury retailer Neiman Marcus is also heavily taking consumer wants and behaviors into consideration.

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Audience Retail Fashion Entertainment 98