VideoWeek

JUNE 16, 2023

In this week’s Week in Review: Uber looks to drive up ad revenues with video, Publicis and Carrefour seek to scale retail media in Europe and Latin America, and AVOD businesses team up for a new streaming alliance. It will also offer consulting services to help businesses pivot quickly into retail media.

Video Ads 52

Video Ads Retail Media Ad Tech 52

VideoWeek

MAY 3, 2024

In this week’s Week in Review: TF1 reports strong Q1 ad growth, Roblox rolls out video ads, and Sony and Apollo up their bid for Paramount. Percent Ad Revenue Growth After Streaming Revamp TF1 revenues were up 6.7 Initial brands deploying video ads on Roblox include e.l.f Top Stories TF1 Reports 6.6

Video Ads 52

Video Ads Ad Tech Media Audience 52

Martech Series

JULY 11, 2022

ShopLiftr is confronting the shopper, brand, and retailer concerns head-on. Powered by the largest, most comprehensive proprietary database of active trade promotions from all major grocery chains in North America, ShopLiftr’s unique dynamic creative platform supports responsive, personalized display and video ad units.

Retail 79

Retail Food Display Advertising MarTech 79

InMobi

FEBRUARY 22, 2022

In 2021, retail media took the marketing and advertising world by storm – eMarketer’s latest forecast predicts advertising spend will reach over $50 Billion by 2023 – and will continue to be a source of innovation and growth for years to come. This is where video comes in.

Retail 52

Retail Media Demand Side Platform Fill rate 52

Digiday

OCTOBER 25, 2022

Now, in the post-quarantine era, retailers are connecting with consumers who have redefined their relationships with screens — no matter their shopping preferences across the return to in-person commerce. In 2022 and going into 2023, retailers are launching captivating TV ads targeting customers most likely to convert.

Retail 49

Retail A/B Testing Shipping Audience 49

Martech

FEBRUARY 8, 2024

Advertisers using creative optimization for video ads now can include ads for audio channels in these omnichannel campaigns. Today, ad-serving company Clinch announced it added audio channels to its Flight Control creative delivery platform. and to customize the creative using generative AI. Serving to audio.

Video Ads 111

Video Ads MarTech Audience Impressions 111

InMobi

OCTOBER 13, 2020

In both the short term and the long term, retail advertising should be centered around mobile devices and mobile apps. Increasingly, it’s the best marketing strategy for boosting retail sales. Action: Leverage InMobi custom audiences to identify and target these consumers in retail ad campaigns.

Retail 52

Retail Advertising Mobile Ads Electronics 52

Monetize More

MAY 8, 2023

Having to reach more of your desired audiences in a single Ad campaign has never been more simple and more exciting, thanks to Google Discovery Ads. Since its launch in 2019, Google Discovery Ads have been creating a lot of buzz. As previous customers who have interacted with the ads like making a purchase.

Audience 52

Audience A/B Testing Click Through Rate CPA 52

InMobi

OCTOBER 19, 2020

We recently chatted with Nikki Gertner, Senior Product Marketing Manager at Celtra, to discuss about how retailers should approach digital advertising during the 2020 holiday shopping season and how they should be thinking about their mobile ad creatives. How can retailers make effective banners and video ads?

Retail 40

Retail Advertising Banner Entertainment 40

VideoWeek

APRIL 23, 2024

percent, revealing the appetite among advertisers to capitalise on growing engagement in online entertainment, and its associated digital ad formats. Just behind podcasts (+23 percent) and CTV, social video ad spend also climbed 20 percent YoY, with all three categories outperforming the wider digital ad market.

Cookies 59

Cookies Advertising Entertainment Retail 59

InMobi

SEPTEMBER 7, 2016

Online video ad spend is estimated to grow at a rate of 25% year on year (YoY) to $9.6 Brands have seen remarkable success in narrating their brand stories and captivating online audiences using video, with high engagement, increased dwell times and high completion rates. Does video deliver beyond awareness-generation?

Video Ads 52

Video Ads Advertising Banner Real Estate 52

VideoWeek

JULY 25, 2023

PubMatic says Convert is aimed at both traditional retailers, as well as other transaction-based businesses (such as food delivery, ride-share, and travel companies, many of which have been building out their ad offerings recently). And retail media looks like another potential growth area for SSPs.

Media 52

Media Header Bidding Retail eCommerce 52

Digiday

JANUARY 29, 2023

The cost of advertising there keeps rising but delivering smaller and older audiences, where both Screenvision and NCM offer a more captive crowd. “If “The movie slate for 2023 is incredibly full of a great varied slate of movies for everyone, from young audiences and beyond to families and some older audiences.

Video Ads 62

Video Ads Media Advertising Brand Awareness 62

Martech

MAY 18, 2022

Video has become an effective revenue generator for brands, especially on social platforms. In fact, digital video ad spending in the U.S. Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly. Clearly, having a video ad strategy is highly beneficial.

Advertising 98

Advertising Video Ads CPM Viewability 98

Martech

OCTOBER 19, 2022

It does this while letting you target your ads to exactly the audience you’re looking for. Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? What is a retail media network? What is a retail media network? It also lets them run ads on the open web.

Advertising 109

Advertising Marketing Ad Exchange Retail 109

Basis

AUGUST 30, 2023

Google Ads launches several new features ahead of holiday season [:03] Many of Google’s new marketing features are aimed at driving efficiency at a time when maximizing learnings to improve campaign effectiveness is top of mind, especially for retailers.

Video Ads 77

Video Ads Retail eCommerce Ad Space 77

Advendio

JANUARY 12, 2023

As a result, in order to access this data, brands, retailers, and publishers all need to establish relationships with their customers. Publishers are well-positioned to create their own walled gardens since they have verified audience data that they gather each time someone logs in to view their content. Power of Connected TV (CTV).

Advertising 77

Advertising Retail Cookies Video Ads 77

Martech Series

DECEMBER 27, 2022

First party data offers the ability to deliver a highly targeted and personalized experience to audiences which is a win-win situation for all parties involved. The door remains open to industries such as retail, travel, streaming services and others. We also highlighted this in a previous article that discussed ad tech trends.

Ad Tech 98

Ad Tech Ad Server Video Ads Cookies 98

VideoWeek

APRIL 13, 2023

Video ad revenues reached $47.1 billion in 2022, according to newly released IAB data, as budgets shift away from search and towards digital video. Connected TV and retail media are also expected to grow this year, due to the scale and addressability offered by these media channels. percent YoY to hit $209.7 billion. .

Advertising 97

Advertising Affiliates Retail Mobile Ads 97

AdvertiseMint

SEPTEMBER 17, 2023

Would you like to learn how to ads on TikTok for your marketing campaigns? TikTok’s fast-growing user base and unique creative opportunities have made it a hotbed for businesses looking to connect with a younger and highly engaged audience. You can invest in TikTok ads to market your products and services on the platform.

Fashion 52

Fashion Video Ads Food Education 52

Martech

MAY 2, 2023

It’s a chance for digital publishers to show how they are capturing audiences who cut the cord and now choose digital channels. digital video ad spend grew at almost twice the rate of overall digital media in 2022, 21% versus 11% overall, according to the IAB. New programs and ad capability Amazon Live, Prime Video and Freevee.

Retail 107

Retail Electronics Manufacturing MarTech 107

MNTN

MARCH 10, 2023

And with CTV’s high-quality video and increasing share of ad views, it presents an attractive platform for brands looking to deliver their messages to a targeted audience.

Impressions 98

Impressions Ad Inventory Video Ads Retail 98

VideoWeek

APRIL 26, 2023

Video ad spend in the UK grew 9 percent in 2022, outpacing display at 6 percent, according to IAB UK’s latest Digital Ad Spend report. The findings show the market continuing to grow since the pandemic-fuelled ad spend boom, rising 56 percent since the start of 2020. Retail media investment totalled £176.4

Retail 59

Retail Video Ads Media Advertising 59

Monetize More

JUNE 6, 2023

A/B Testing: Experiment with different ad placements, formats, and designs to identify the optimal combination that yields the highest viewability and engagement rates. Interactive Ads: Engage users by incorporating interactive elements, such as playable ads, quizzes, or gamified experiences.

Viewability 98

Viewability Mobile Ads A/B Testing Impressions 98

AdvertiseMint

DECEMBER 24, 2023

Facebook offers an excellent platform to connect with your target audience, regardless of its demographic. This blog post will discuss how you can increase your brand awareness with Facebook ad campaigns. It’s about making your target audience aware that your brand exists and leaving a positive impression on their minds.

Brand Awareness 52

Brand Awareness A/B Testing Audience Impressions 52

VideoWeek

APRIL 6, 2023

In this week’s Week in Review: TikTok ad revenues soar, Netflix plans TV gaming offering, and ITV announces the first partners for its retail media offering. The new arm will use data captured from browse, search, share, social and context to identify audiences in real time.

Retail 52

Retail Media Ad Tech Agency 52

VideoWeek

JUNE 13, 2023

Its device graph houses viewer information from ACR and geolocation data based on ZIP codes, which advertisers can use to target hyperlocal audiences. In 2021 the company invested $100 million in Google Cloud technology, leveraging its machine learning capabilities to automatically move ad budgets into higher-performing placements.

Ad Tech 98

Ad Tech Machine Learning Data Management Platform Impressions 98

MNTN

MAY 26, 2023

To find out more, MNTN Research and Retail TouchPoints polled leading retail advertisers, and now we’re sharing the results. Tim Edmundson, Senior Director of Content Marketing and Research at MNTN, recently joined Retail TouchPoints to review the results, present key findings, and share best practices for television advertising.

Advertising 52

Advertising Retail Audience Education 52

Martech

OCTOBER 18, 2022

“As an industry, we’re fast-forwarding into technological maturity with DSPs integrating into the industry, multiple SSPs driving revenue and an unprecedented understanding of audiences and outcomes,” he added. Out-of-home ads in the “real world” don’t happen in a vacuum. For digital video ads, 46% of U.S.

Retail 109

Retail Impressions Shipping Media 109

Clearcode

SEPTEMBER 20, 2023

Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs).

Demand Side Platform 99

Demand Side Platform Ad Exchange Ad Inventory Impressions 99

AdvertiseMint

JULY 2, 2023

TikTok ads refer to promotional content, generally full-screen videos that a brand or creator pays to showcase to a targeted audience. These ads on TikTok are a social media marketing method typically used to raise awareness about a product or service. Ultimately, the goal is to sell to a target audience.

Video Ads 52

Video Ads Clickbait Retail Audience 52

Fuel Lines

NOVEMBER 30, 2012

You also can use video to create a video blog or post, conduct training, share client testimonials or conduct interviews that attracts the interest of your prospective client audience. times longer with video. DigiDay Online shoppers watched 40% more videos on retail websites in 2011.

Agency 279

Agency Retail Video Ads Media 279

MNTN

FEBRUARY 6, 2024

As the digital landscape evolves, OTT advertising has emerged as a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV.

Advertising 98

Advertising Retargeting CPA Audience 98

Digiday

MARCH 9, 2023

Sponsored by KERV As advertisers seek ways to better engage with their audiences, they are turning to interactive video for open two-way, non-intrusive conversations with their customers. In a questionable economy, a brand is really losing out if they’re not making their video ads or content work harder and smarter,” Wolff explained.

Machine Learning 58

Machine Learning Click Through Rate Retail Brand Lift 58

Digiday

FEBRUARY 22, 2023

But instead of a television network, the shopping is happening across social media and retail platforms, from Walmart to Amazon. with growing interest from clients, said Allysun Lundy, vp head of retail media strategy at Publicis Commerce. Live platforms and the future of video commerce For Amie Owen, U.S. and the U.K.

Conversion 84

Conversion Agency Fashion Retail 84

Digital Remedy

OCTOBER 2, 2023

Today, massive multi-location brands and franchises are taking a local-first approach to their performance marketing strategies, helping them better resonate with their target audience. The Targeting The most successful local CTV campaigns use a 360-degree targeting strategy to reach the audiences that perform.

Agency 105

Agency Retargeting Real Estate Pop-Up 105

MNTN

NOVEMBER 15, 2023

Not to sound dramatic, but whether or not your ad resonates with your audience can make or break your entire campaign. With the right video ad creative, you can ensure you connect with your audience and run a successful Performance TV ad campaign. What Elements Make This Ad So Great?

Education 52

Education Audience Video Ads Brand Awareness 52