Ad Space Audience Retail Video Ads 
Martech
OCTOBER 19, 2022
It does this while letting you target your ads to exactly the audience you’re looking for. Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? What is a retail media network? Simply put, it’s the automated buying and selling of digital advertising space.
Basis
AUGUST 30, 2023
Google Ads launches several new features ahead of holiday season [:03] Many of Google’s new marketing features are aimed at driving efficiency at a time when maximizing learnings to improve campaign effectiveness is top of mind, especially for retailers.
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Monetize More
OCTOBER 4, 2022
With more and more advertisers fighting for users’ attention, there’s never been a better time to sell ad space and make a buck. Publishers who have made the most of contextual advertising by incorporating a wide range of relevant keywords and keyphrases on their site will be able to maximize their Q4 ad revenue.
VideoWeek
JANUARY 20, 2023
Human has dubbed the scheme ‘Vastflux’, as it exploited vulnerabilities which arose from changes in the Video Ad Serving Template (VAST) standard. Vastflux worked by buying ad space on mobile apps, and then injecting malicious code into any ad slots it won. million for privacy breaches on WhatsApp.
Digiday
SEPTEMBER 13, 2022
“The OOH CPM will continue to rise and we are seeing sellouts in some boards we wanted to buy for Q4,” Song said in an email, adding that ad space along transit, especially New York City subways, is already selling out, rendering it unavailable for months. Chong too said client interest in OOH has been across the board.
MNTN
FEBRUARY 6, 2024
As the digital landscape evolves, OTT advertising has emerged as a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV.
Clearcode
SEPTEMBER 20, 2023
Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs).
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