Clearcode

MARCH 23, 2023

Technological advancements in the advertising and marketing industries, changes in consumer behavior and the need for retailers to increase revenue has given rise to retail media. In this article, we take a closer look at what retail media is, examples of it, and the retail media network (RMN) environment.

Retail 59

Retail Media eCommerce Audience 59

Basis

APRIL 27, 2023

How do you think AI will impact paid search, and how can advertisers prepare for this looming search evolution? Incorporating your own first-party data is another great way to ensure ads can be personalized to audiences beyond what’s based on their search queries.

Marketing 67

Marketing Conversion Search Advertising Media 67

Basis

OCTOBER 9, 2023

Such tactics may not pull at the heartstrings quite like big-budget brand-building initiatives—the ones you might see illuminating Times Square or running throughout the Olympics—yet for many advertisers, they are the bread and butter of growth and nurture campaign programs. So, what are the components of direct response marketing?

Marketing 67

Marketing Rich Media Audience Education 67

VideoWeek

JANUARY 19, 2024

But the audiences were small – recent live streams hosted by the above publishers all attracted only a few hundred viewers. Samba TV Brings CTV Audience Segments to Adform’s DSP Adform, a media buying platform, and Samba TV, an audience measurement company, have launched new CTV targeting capabilities on the DSP.

Non-Profit 52

Non-Profit Media Agency Audience 52

InMobi

FEBRUARY 19, 2016

We combined this expert input with insights from our own global ad platform that reaches over a billion users and have compiled these predictions for 2016. of total retail sales in the U.S. Mobile, until recently, has been seen only as an influencer in the retail funnel due to its relatively small contribution towards overall sales.

Advertising 52

Advertising Retail Mobile Ads Mobile Search 52

Single Grain

APRIL 12, 2023

An online advertising strategy is a plan that outlines how a company will use digital channels to promote its products or services to its target audience. The goal of an online advertising strategy is to reach the right people, at the right time, with the right message, and to convert those individuals into customers.

Advertising 97

Advertising Retargeting Conversion Rate Native Advertising 97

Kevel

MARCH 23, 2022

While traffic volume is a key factor, it’s not the only reason that advertisers love working with these publishers. In another article, “ 5 Ways to Differentiate Your Ad Platform ,” we touch upon five ways to make your ad platform stand out: traffic, audience, targeting, ad units, and performance.

Banner 52

Banner Audience Video Ads Brand Awareness 52