Clearcode

MARCH 23, 2023

Technological advancements in the advertising and marketing industries, changes in consumer behavior and the need for retailers to increase revenue has given rise to retail media. In this article, we take a closer look at what retail media is, examples of it, and the retail media network (RMN) environment.

Retail 59

Retail Media eCommerce Audience 59

InMobi

FEBRUARY 21, 2022

Brands that have leveraged these shifts and invested in building personalized mobile-first campaigns have gained an advantage, with mobile video ads witnessing a 112% higher Click-through Rate (CTR) than other ad formats.

Marketing 52

Marketing Click Through Rate Search Advertising Education 52

Basis

APRIL 27, 2023

How do you think AI will impact paid search, and how can advertisers prepare for this looming search evolution? More and more Gen Zers are abandoning traditional search engines in favor of places like TikTok and YouTube. How will this change the paid search landscape, and how can marketers adapt?

Marketing 67

Marketing Conversion Search Advertising Media 67

VideoWeek

JANUARY 19, 2024

Google to Cut Hundreds of Ad Sales Roles Google has announced hundreds of advertising layoffs, marking the latest round of redundancies after the tech giant cut 12,000 jobs this time last year. Search, advertising sales and YouTube are said to be affected, as Google reallocates investment towards AI. percent and 0.7

Non-Profit 52

Non-Profit Media Agency Audience 52

InMobi

FEBRUARY 19, 2016

We combined this expert input with insights from our own global ad platform that reaches over a billion users and have compiled these predictions for 2016. of total retail sales in the U.S. Mobile, until recently, has been seen only as an influencer in the retail funnel due to its relatively small contribution towards overall sales.

Advertising 52

Advertising Retail Mobile Ads Mobile Search 52

Basis

OCTOBER 9, 2023

The transparent, opt-in nature of direct response ads means that brands can quickly amass a high-value, high-quality first-party data stockpile with minimal privacy issues. It caused a huge stir across the advertising industry. Linear TV, too, is still a good option.

Marketing 67

Marketing Rich Media Audience Education 67

Single Grain

JUNE 5, 2023

Work With Us General Online Advertising Statistics There are 4.95 Influencer Marketing Hub ) Global digital advertising spend amounted to over $600 billion in 2022. Influencer Marketing Hub ) Digital advertising spending will grow to over $870 billion by 2026. of global advertising efforts. for display ads. (

Advertising 52

Advertising Finance CPC Brand Awareness 52