Basis

APRIL 27, 2023

How do you think AI will impact paid search, and how can advertisers prepare for this looming search evolution? Lindsay Martin : We’ve talked about the potential evolution into voice search and/or conversational search for years. How will this change the paid search landscape, and how can marketers adapt?

Marketing 67

Marketing Conversion Search Advertising Media 67

Basis

OCTOBER 9, 2023

Ultimately, a direct response campaign is the advertising equivalent of starting a meaningful conversation with your potential customers and setting up your brand to drive more conversions in the long-term. It caused a huge stir across the advertising industry. Linear TV, too, is still a good option.

Marketing 67

Marketing Rich Media Audience Education 67

InMobi

FEBRUARY 19, 2016

We combined this expert input with insights from our own global ad platform that reaches over a billion users and have compiled these predictions for 2016. of total retail sales in the U.S. Mobile, until recently, has been seen only as an influencer in the retail funnel due to its relatively small contribution towards overall sales.

Advertising 52

Advertising Retail Mobile Ads Mobile Search 52

Single Grain

APRIL 12, 2023

YouTube Ads Although technically a Google Ads product, YouTube Ads are worth their own entry here for how strong they can drive traffic and conversion rates. Commanding an average conversion rate of 12% from video ads, YouTube is one of the best advertising channels for video promotions.

Advertising 97

Advertising Retargeting Conversion Rate Native Advertising 97

Single Grain

JUNE 5, 2023

Work With Us General Online Advertising Statistics There are 4.95 Influencer Marketing Hub ) Global digital advertising spend amounted to over $600 billion in 2022. Influencer Marketing Hub ) Digital advertising spending will grow to over $870 billion by 2026. of global advertising efforts. for display ads. (

Advertising 52

Advertising Finance CPC Brand Awareness 52

Ad Wisey

MAY 13, 2022

For the first time, global eCommerce sales will top $5 trillion in 2022 , accounting for more than a fifth of total retail sales. Advertising software is one of the most effective ways to boost your online presence and, obviously, sell your products. Google Ads Manager. Video options. Bing (Microsoft) Ads.

Brand Awareness 91

Brand Awareness Audience Retargeting eCommerce 91

Kevel

MARCH 23, 2022

Ad Units: Google provides 5 main ad units : display, in-feed, in-article, multiplex ads, and search engine ads (alongside their YouTube video ads). Performance: Search advertising is reliably the most cost-effective advertising channel. LinkedIn is the go-to B2B ad platform.

Banner 52

Banner Audience Video Ads Brand Awareness 52