MNTN

MARCH 29, 2024

We see that ourselves — advertisers will repurpose social videos to run on CTV, and vice versa. Kind of a “rising tide lifts all boats” kind of thing, except the tide is video production and the boats are video ad channel spend. Frankie Karrer (Associate Content Manager): That’s true! Very smooth.

Video Ads 98

Video Ads Audience Conversion Rate Ad Exchange 98

PubMatic

AUGUST 22, 2023

Programmatic omnichannel video (CTV and online video) ad spend grew 9% year-over-year, according to data from the PubMatic platform. However, a drop in CPMs offset this volume growth, resulting in lower overall omnichannel video revenue, as indicated in our Q2 earnings call.

Video Ads 85

Video Ads Food Impressions Retail 85

MNTN

JANUARY 6, 2023

And in 2023, we will begin to see the effects that these changes have made to the spread of ad spend in the digital video and CTV industry. According to research from eMarketer , we can expect to see US subscription OTT video ad spending to reach almost $10 billion and account for 3.4% of total video ad spending.

Video Ads 98

Video Ads Ad Exchange Retail Media 98

VideoWeek

OCTOBER 27, 2022

Amazon has unveiled new video advertising features at its UnBoxed 2022 conference, allowing more advertisers to create immersive content, including tutorials, demos and unboxing videos. The retail and media giant stated its intention to open up campaign options for small- and medium-sized businesses. “We

Video Ads 111

Video Ads Retail Audience Advertising 111

illumin

DECEMBER 1, 2020

Another theme that emerged from the top campaigns is retailers’ need to extend sales beyond […]. The post Most Viewed Video Ads: Black Friday 2020 appeared first on AcuityAds Inc.

Video Ads 93

Video Ads Shipping Retail Advertising 93

illumin

MARCH 24, 2022

Crypto has become wildly popular in 2022, going from a topic for niche internet subcultures to a subject of serious debate for both retail and professional investors in just a few years time. The post Most Viewed Video Ads: Cryptocurrency appeared first on AcuityAds Inc. In […].

Video Ads 52

Video Ads Retail Advertising 52

VideoWeek

JUNE 16, 2023

In this week’s Week in Review: Uber looks to drive up ad revenues with video, Publicis and Carrefour seek to scale retail media in Europe and Latin America, and AVOD businesses team up for a new streaming alliance. It will also offer consulting services to help businesses pivot quickly into retail media.

Video Ads 52

Video Ads Retail Media Ad Tech 52

Clearcode

MARCH 23, 2023

Technological advancements in the advertising and marketing industries, changes in consumer behavior and the need for retailers to increase revenue has given rise to retail media. In this article, we take a closer look at what retail media is, examples of it, and the retail media network (RMN) environment.

Retail 59

Retail Media eCommerce Audience 59

illumin

DECEMBER 22, 2021

Let’s take a look at the Most Viewed Video Ads for the 2021 Holiday Season! Last year, retail sales for the holiday season were up by 8.3%, […]. The post Most Viewed Video Ads: Holiday Season 2021 appeared first on AcuityAds Inc.

Video Ads 52

Video Ads Retail 52

Kevel

JULY 19, 2022

Videos are becoming the dominant online content form, evidenced by Instagram becoming “no longer a photo-sharing app,” TikTok’s 1.2B monthly users, and in advertising, video ad spend increasing an additional 26% to $49.2B Video ads are growing in popularity and in ad spend, and they won’t stop soon.

Video Ads 52

Video Ads Ad Server Advertising Pop-Up 52

InMobi

MARCH 25, 2022

The rise of e-commerce led the way for explosive growth in retail media ad spending. Since 2019, ad spending has grown from $12.50 Retailer relationships with their customers are eroding as more shoppers turn to social media platforms to find and purchase products. Retailers

Retail 52

Retail Media Video Ads Education 52

illumin

SEPTEMBER 9, 2019

The post Most Viewed Video Ads: Retailers Use Humor to Make the Top 10 appeared first on AcuityAds Inc. Bill Nye on the Science of Switching to Chromebook. Make Your Rival Your Fuel ft.

Video Ads 60

Video Ads Retail Advertising Marketing 60

illumin

AUGUST 31, 2020

Typically one of the biggest shopping events of the year, some retailers have altered their messaging this time around. The post MOST VIEWED VIDEO ADS: BACK TO SCHOOL EDITION appeared first on AcuityAds Inc. With August nearing its end, September is around the corner which means one thing – back-to-school!

Video Ads 52

Video Ads Retail Advertising 52

VideoWeek

NOVEMBER 18, 2022

In this week’s Week in Review: MRC maintains Nielsen’s suspension, Channel 4 partners with Nectar360, and Microsoft launches video ads. Nectar360’s data is drawn from the Nectar loyalty card, used by Sainsbury’s and a number of other retailers. Microsoft Brings Video Ads to Audience Network.

Video Ads 52

Video Ads Retail Audience Media 52

VideoWeek

MAY 3, 2024

In this week’s Week in Review: TF1 reports strong Q1 ad growth, Roblox rolls out video ads, and Sony and Apollo up their bid for Paramount. Percent Ad Revenue Growth After Streaming Revamp TF1 revenues were up 6.7 Initial brands deploying video ads on Roblox include e.l.f Top Stories TF1 Reports 6.6

Video Ads 52

Video Ads Ad Tech Media Audience 52

InMobi

NOVEMBER 17, 2021

Most marketers are no strangers to the power of video, so why is this format often left out of their retail media playbook? As the retail media market continues to grow, so will the importance of creating richer, more immersive advertising experiences that will capture consumer attention and inspire purchases.

Retail 52

Retail Media Click Through Rate Video Ads 52

Martech Series

JULY 11, 2022

ShopLiftr is confronting the shopper, brand, and retailer concerns head-on. Powered by the largest, most comprehensive proprietary database of active trade promotions from all major grocery chains in North America, ShopLiftr’s unique dynamic creative platform supports responsive, personalized display and video ad units.

Retail 79

Retail Food Display Advertising MarTech 79

illumin

MAY 10, 2021

This Mother’s Day, retail brands are gaining attention as shopping restrictions ease up thanks to vaccinations. The post Most Viewed Video Ads: Mother’s Day 2021 appeared first on AcuityAds Inc. Jewelry and department stores are also making a strong return to embrace the gift-giving event. […]. . […].

Video Ads 40

Video Ads Retail Advertising 40

Digiday

OCTOBER 25, 2022

Now, in the post-quarantine era, retailers are connecting with consumers who have redefined their relationships with screens — no matter their shopping preferences across the return to in-person commerce. In 2022 and going into 2023, retailers are launching captivating TV ads targeting customers most likely to convert.

Retail 60

Retail A/B Testing Shipping Audience 60

illumin

JUNE 3, 2019

There may be no better barometer than the plethora of ads that come out around Mother’s Day. Every year, thousands of Mother’s Day ads tug at our heartstrings to encourage gift-giving. And this year, a number of non-retail brands jumped on Mother’s Day mania too. Maxx is here to change that. Portal from Facebook. WATCH NOW.

Video Ads 69

Video Ads Retail Marketing Advertising 69

InMobi

JANUARY 21, 2022

The ongoing pandemic has accelerated retail e-commerce sales and with that, retail media. According to eMarketer’s latest projections, e-commerce sales will surpass $1 trillion in 2022 and make up over 20% of total retail sales by 2024. Alongside e-commerce, retail media advertising is expected to reach $41.37

Retail 52

Retail Media Click Through Rate Video Ads 52

InMobi

OCTOBER 8, 2021

Want to learn how to harness the growing power of retail media in less than 30 minutes? In order to take advantage of the $100 billion opportunity  that is retail media, retailers must do three things: Focus on creating engaging customer experiences Maximize ad inventory demand Unlock recurring budgets from all advertisers.

Retail 52

Retail Media Ad Inventory ROI 52

illumin

AUGUST 27, 2019

This week’s Most Viewed Video Ads chart focuses on 2019’s Back to School ad campaigns. The retail-heavy event proved to be successful at gaining consumer attention across various brands such as Old Navy, Walmart, Famous Footwear, and IKEA. Which advertisers made the grade? Famous Footwear. Office Depot.

Video Ads 61

Video Ads Retail Education Advertising 61

illumin

JUNE 24, 2019

Retail vacuum company Dyson grabbed a spot and new to the chart this week in the fourth spot is GEICO, with an ad featuring the winner of their “Best Of” sweepstakes. Take a look at some of the top ads below: Hulu. The post Most Viewed Video Ads: Hulu Leads With Sports Streaming appeared first on AcuityAds Inc.

Video Ads 73

Video Ads Retail Advertising Marketing 73

AdExchanger

JUNE 1, 2022

Continue reading » The post Are Retail Media Networks, Addressable TV And Walled Gardens Worth The Investment? Marketing typically depends on the thoughtful and strategic allocation of limited financial resources. Creative matters, but putting money behind the channels that will truly drive growth. appeared first on AdExchanger.

Retail 104

Retail Media Marketing Video Ads 104

illumin

AUGUST 14, 2019

Coming into the second spot on this week’s chart is LG, with a video featuring the world’s first one millisecond response gaming monitor, the LG UltraGear. Also new to the chart this week in the ninth spot is 4 Wheel Parts, a retail company specializing in truck, Jeep, and off-road performance products. Catering You Can Depend On.

Video Ads 65

Video Ads Retail Advertising Marketing 65

Martech

MAY 16, 2024

Video ad spend is expected to rise 16% year-over-year in 2024. Brands are interested because of the deep penetration that CTV and digital video have with U.S. Streaming services and other publishers are stepping up to bring more ad-supported options to consumers, along with better ad experiences. households.

Retail 61

Retail Entertainment Video Ads Media 61

illumin

SEPTEMBER 16, 2019

Their video summarizing the event and their newest announcements also made the chart this week, coming in the sixth spot. Automotive brands like Ford and Nissan also make the top 10 for the retail-dominate chart. The post Most Viewed Video Ads: Apple Dominates With New Product Launches appeared first on AcuityAds Inc.

Video Ads 60

Video Ads Retail Advertising Marketing 60

InMobi

OCTOBER 13, 2020

In both the short term and the long term, retail advertising should be centered around mobile devices and mobile apps. Increasingly, it’s the best marketing strategy for boosting retail sales. Action: Leverage InMobi custom audiences to identify and target these consumers in retail ad campaigns.

Retail 52

Retail Advertising Mobile Ads Electronics 52

Martech

FEBRUARY 8, 2024

Advertisers using creative optimization for video ads now can include ads for audio channels in these omnichannel campaigns. Today, ad-serving company Clinch announced it added audio channels to its Flight Control creative delivery platform. and to customize the creative using generative AI. Campaign success.

Video Ads 115

Video Ads MarTech Audience Impressions 115

Martech Series

JANUARY 3, 2023

However, the percentage of engagers that purchased a featured product is greater among those interacting with shoppable TV ads than with similar social video ads (70% vs. 60%, respectively). “Modern t-commerce is Big Retail’s game to lose.”. Marketing Technology News: Australian MLOps Startup, Katonic.ai

Conversion Rate 89

Conversion Rate Video Ads Retail Manufacturing 89

Martech

MARCH 30, 2023

This month, Kraft Heinz and Gatorade used a new in-store ad format supported by Cooler Screens that pipes in ads to 10,000 in-store screens all at once. Dig deeper: Why we care about retail media networks Cooler Screens refrigerator door video screens. Image: Cooler Screens. In-store network.

Retail 95

Retail Video Ads MarTech Media 95

illumin

OCTOBER 16, 2023

By far, the retail industry has consistently spent the most ad dollars of any industry in the US and this is set to continue. eMarketer predicts that retail’s “outsized role in digital ad spending will help offset the impact of a broader slowdown in growth in the US digital ad market.” this year and 14.2%

eCommerce 52

eCommerce Retail Mobile Ads Video Ads 52

Martech Series

NOVEMBER 2, 2022

Crisp, the open data collaboration platform for brands, distributors and retailers, today announced a partnership with Teads , the global media platform, that puts shelf-level product availability and sales data directly into marketers’ hands. This is the first time that Crisp’s data is being used to optimize video advertising.

Media 78

Media Viewability Retail Video Ads 78

InMobi

OCTOBER 19, 2020

We recently chatted with Nikki Gertner, Senior Product Marketing Manager at Celtra, to discuss about how retailers should approach digital advertising during the 2020 holiday shopping season and how they should be thinking about their mobile ad creatives. How can retailers make effective banners and video ads?

Retail 40

Retail Advertising Banner Entertainment 40

InMobi

SEPTEMBER 7, 2016

Online video ad spend is estimated to grow at a rate of 25% year on year (YoY) to $9.6 Brands have seen remarkable success in narrating their brand stories and captivating online audiences using video, with high engagement, increased dwell times and high completion rates. Does video deliver beyond awareness-generation?

Video Ads 52

Video Ads Advertising Banner Real Estate 52

VideoWeek

JULY 25, 2023

PubMatic says Convert is aimed at both traditional retailers, as well as other transaction-based businesses (such as food delivery, ride-share, and travel companies, many of which have been building out their ad offerings recently). And retail media looks like another potential growth area for SSPs.

Media 52

Media Header Bidding Retail eCommerce 52