Digital Turbine

MARCH 19, 2024

The latest BRAG report highlights the “Brands in Games” opportunity, showing how mobile games connect with diverse audiences. Seize this prime opportunity to engage with a diverse audience and maximize your monetization potential. This audience are not just thrill-seekers in gaming but also adventure sports, and more.

Audience 52

Audience Retail Conversion Advertising 52

MNTN

AUGUST 9, 2023

With Connected TV (and the right partner), retail and ecommerce brands have an incredible opportunity to reach all of their target audiences through digital advertising on the biggest screen in the house. Let’s take a look at some of the conversation. At MNTN, you can target different audiences in different ways.

Retail 52

Retail Conversion Rate Advertising eCommerce 52

MNTN

SEPTEMBER 1, 2023

Gen Xers…are they even a part of the conversation at this point? But these days, with such a high volume of data-backed consumer insights readily available, it’s much easier to understand an audience group inside and out. Luxury retailer Neiman Marcus is also heavily taking consumer wants and behaviors into consideration.

Audience 98

Audience Retail Fashion Entertainment 98

TechCrunch Ads

JULY 6, 2022

While these factors are largely out of retailers’ control, we’re seeing a few emerging companies that have adapted by entrenching with existing customers and building their organic brand. The new retail challenge. The new retail challenge. retail sales in Q4 of 2021, down from 13.6% of total U.S. in the previous year.

Retail 86

Retail Non-Profit Conversion Rate Healthcare 86

Martech Series

JANUARY 18, 2023

AdTheorent Predictive Audience Builder Delivers Customizable Machine Learning Tools to Enhance Audience Reach, Composition and Quality. AdTheorent Predictive Audience Builder leverages customizable and primary-sourced seed data sets to mimic the audience profile of an advertiser’s desired target.

Audience 87

Audience Machine Learning Impressions Finance 87

Digiday

FEBRUARY 22, 2023

But instead of a television network, the shopping is happening across social media and retail platforms, from Walmart to Amazon. Experts point to live shopping’s potential to accelerate conversions, as well as to combine entertainment with immersive content. The fashion brand then extended the livestream to Europe and North America.

Conversion 84

Conversion Agency Fashion Retail 84

Advendio

NOVEMBER 8, 2022

Retail media is expected to grow further as we reach 2023, as more retailers capitalize on expanding customer data and focus on new revenue streams. This article will highlight five key trends that will accelerate retail media growth in 2023 and beyond. Retailers Are Launching Retail Media Networks.

Retail 79

Retail Media Conversion Rate Communications 79

Ad Rants

DECEMBER 13, 2023

The safety shoe industry is no exception, as more businesses navigate the online marketplace to reach a broader audience. Elevating Safety Shoe Retail Through SEO and Innovative Marketing Strategies One standout player is making significant strides in the competitive landscape of online safety shoe retail: Safety Kicks.

SEO 236

SEO Retail Audience Fashion 236

Digiday

MARCH 27, 2023

Sponsored by Best Buy Ads Retail media networks have surged in recent years as retailers leverage first-party data to establish robust media and advertising businesses for brands. This includes advertisers in consumer electronics (92%), apparel and footwear (76%) and other specialty retail (75%).

Retail 52

Retail Geo targeting Electronics Media 52

MNTN

APRIL 5, 2023

After several years of challenges, many retailers breathed a sigh of relief as they entered 2023. Oliver Embry, Director of Product Innovation at MNTN, recently spoke to Retail TouchPoints on how brands are taking their learnings from the last few years to prepare for what’s coming next.

Retail 52

Retail Conversion Audience Advertising 52

Digital Remedy

OCTOBER 6, 2022

To take advantage of the channel’s surging audience, e-commerce and retail brands are making CTV a key part of their advertising strategy. CTV allows brands to apply an audience-first, data-driven approach to TV similar to other digital channels. CTV viewership has exploded. – Head of Activation at Agency Partner.

Retail 52

Retail Advertising Impressions Audience 52

Digital Remedy

OCTOBER 6, 2022

To take advantage of the channel’s surging audience, e-commerce and retail brands are making CTV a key part of their advertising strategy. CTV allows brands to apply an audience-first, data-driven approach to TV similar to other digital channels. CTV viewership has exploded. – Head of Activation at Agency Partner.

Retail 52

Retail Advertising Impressions Audience 52

Digiday

APRIL 6, 2023

Register to watch more of the discussion and learn how demand side platforms are becoming vital to brands’ and retailers’ collaborative efforts. As the Internet’s and technology’s commerce capabilities have grown, so has the gap between retailers’ and brand advertisers’ operations.

Retail 50

Retail Retargeting Demand Side Platform Audience 50

Digiday

MAY 1, 2023

with clients, said Allysun Lundy, vp head of retail media strategy at Publicis Commerce. Consumers are going to log in and watch [a livestream], versus going to… spend a lot of time on Amazon or Walmart and not have it feel so sales-y that it really drives that conversion,” Lundy said. said Ashik Ashokan, advisory lead of APAC at WARC.

Retail 73

Retail Fashion Entertainment Agency 73

MNTN

MAY 1, 2024

trillion in the US in 2024, per eMarketer, with in-store retail sales projected to make up over 83% of total retail sales (including e-commerce) this year. Measure TV’s Total Impact: Measure the conversions you generate online and offline together to gain a holistic view of your MNTN campaign performance.

Conversion 52

Conversion Retail Audience Marketing 52

Martech

APRIL 19, 2024

Understand local vs. national campaigns Local advertising differs from national campaigns in several ways: Audience specificity: By zooming in on precise geographic areas, brands can tailor messaging to align with local communities’ customs, preferences and nuances.

Advertising 107

Advertising Marketing Geo targeting Retail 107

Martech

MARCH 26, 2024

Consistency is key when it comes to building brand awareness and engaging with your audience. Quality content is more important than quantity, so focus on creating valuable and relevant posts that resonate with your target audience. How often should a new small-to-medium retailer post on social media? Understood?

Media 59

Media Retail Conversion Rate Audience 59

Martech

OCTOBER 10, 2023

The Google Ads feature was designed to help generate conversions, site visits and actions across entertainment-focused touchpoints such as YouTube (including Shorts), Discover, and Gmail. Demand Gen is an effective tool when it comes to reaching new audiences and offers more creativity than its predecessor. Engaging new audiences.

Click Through Rate 111

Click Through Rate CPA Entertainment Audience 111

Martech

APRIL 22, 2024

Webflow, the developer of a visual content management system that gives marketing teams control over website content without the need for coding, acquired Intellimize, an AI-powered personalization and conversion rate optimization platform. Developing experiences and optimizing them for conversion takes testing and some trial and error.

Conversion Rate 89

Conversion Rate Conversion Retail MarTech 89

Digiday

FEBRUARY 2, 2023

Sponsored by Best Buy Ads Retail media networks have become critical for marketers, with retailers investing in ways that enable advertisers to engage consumers across online and offline channels. This emphasis on providing value to customers is especially apparent among retailers that choose a strategic approach to RMNs.

Retail 51

Retail Media Retargeting Ad Inventory 51

InMobi

NOVEMBER 11, 2021

As we head into the busiest time of the year for retailers in the U.S., what are the biggest retail mobile app trends? With brands and retailers increasingly pushing consumers to download and use their own mobile apps to make purchases this holiday season, who specifically should they be targeting in their app marketing strategies?

Retail 52

Retail Electronics Conversion Rate Audience 52

Martech

JANUARY 18, 2024

This helps brands create personalized and recognizable video content that appeals to their audience. Typeform’s Formless creates conversational forms that can ask and answer questions. It generates personalized copy based on the target audience, persona, or account, and users can guide the AI with prompts and edit the content.

MarTech 101

MarTech Affiliates Retail Brand Awareness 101

VideoWeek

NOVEMBER 18, 2022

MRC SVP David Gunzerath said in a statement that Nielsen has made significant strides in fixing problems which led to its suspension, adding that the council may consider reinstating Nielsen’s accreditation “relatively soon” Channel 4 Announces Retail Media Partnership with Nectar360. read on VideoWeek. Ad of the Week.

Video Ads 52

Video Ads Retail Audience Media 52

Martech

NOVEMBER 28, 2023

It also leads to higher engagement and conversion rates. Integration of AI-driven personalization As artificial intelligence (AI) continues to impact every sector, we expect to see a revolution in how advertisers use it to personalize ads and engage audiences. retail media CTV ad spend forecasted to grow nearly seven times to $5.63

Advertising 89

Advertising Conversion Rate Conversion Impressions 89

Lemonads

JULY 22, 2021

Furthermore, focusing specifically on conversion rate optimization through session replays can unveil a huge amount of valuable data that yields much better results. We’ll also go over 10 different ways you can use session replays to improve conversion rate optimization.

Conversion Rate 52

Conversion Rate Conversion Affiliates A/B Testing 52

Digital Turbine

MARCH 6, 2024

Our in-depth analysis not only delves into mobile gaming’s vast and diverse audience but also highlights brands across several verticals that are in prime position to reach and connect with this audience. This audience overindexes on retailers both affordable and high-end. Brands In Game) Opportunity.

Retail 52

Retail Audience Conversion Advertising 52

Martech Series

JUNE 16, 2022

Retailers Can Now Predict When to Text Shoppers — And Exactly What They Need to Receive — with Bluecore Mobile. Bluecore, the retail technology company that transforms casual shoppers into lifetime customers for the world’s largest retail brands, announced the launch of Bluecore Mobile.

Marketing 93

Marketing Retail A/B Testing Communications 93

Martech Series

NOVEMBER 10, 2022

Retailers can increase consumer trust by building unique customer journeys and anticipating shopper needs. In recent years, personalization has been at the heart of retailers’ e-commerce strategies as brands compete to show customers who knows them best. The study also found that sentiments varied between age demographics.

Retail 84

Retail eCommerce Shipping Communications 84

InMobi

OCTOBER 21, 2020

Retail brands have an especially tough road in front of them – and that’s even before considering the damage wrought by COVID-19. E-commerce, fast-shifting consumer habits, mobile showrooming, rising costs and more have all dramatically upended the retail landscape. Increasingly, the answer lies in mobile apps.

Retail 52

Retail Marketing Food Conversion 52

The Ad Tech Blog

APRIL 24, 2024

Understanding AI-driven Personalization in AR Advertising Key Points AI-driven personalization allows for highly targeted advertising, enhancing user engagement and conversion rates. The combination of AI and AR in advertising is set to transform the ad industry by offering new ways to connect with and captivate audiences.

Conversion Rate 130

Conversion Rate Conversion Advertising Education 130

Martech

NOVEMBER 28, 2023

It’s a cornerstone strategy for businesses aiming to forge deeper connections with their audiences. They are cultivating conversations and building lasting brand loyalty. In this landscape, the ability to personalize is not just an advantage — it’s a necessity to foster conversations and cultivate lasting brand loyalty.

Machine Learning 98

Machine Learning Conversion Retail eCommerce 98

InMobi

OCTOBER 19, 2020

We recently chatted with Nikki Gertner, Senior Product Marketing Manager at Celtra, to discuss about how retailers should approach digital advertising during the 2020 holiday shopping season and how they should be thinking about their mobile ad creatives. Experiment with shoppable formats , and take advantage of the true value of audiences.

Retail 40

Retail Advertising Banner Entertainment 40

Martech

OCTOBER 19, 2022

It does this while letting you target your ads to exactly the audience you’re looking for. What is a retail media network? The DSP is connected to a data management platform (DMP) which ensures the placement targets the right audience. What is a retail media network? All of this drives the price up. How much does it cost?

Advertising 109

Advertising Marketing Ad Exchange Retail 109

Martech

DECEMBER 26, 2023

With AI assistance, B2B and high-end retail will see an overhaul of personalized customer experiences in the year ahead. He added, “As retailers increasingly embrace new ways of online and mobile shopping, brands need to bring this luxury brand experience to a broader set of consumers through two-way communication.”

Retail 142

Retail MarTech Communications eCommerce 142

Martech Series

JANUARY 24, 2023

Nearly 100% of shoppers say that the search bar is important to their online experience; 40% of people get a negative impression of a retailer if search results aren’t relevant Lucidworks , the leading search solutions provider, shared results from a survey of consumers in the U.S. regarding their online shopping habits.

eCommerce 81

eCommerce Retail Impressions MarTech 81

Ad Monsters

JANUARY 12, 2024

Brands and companies will increasingly move beyond simplistic attribution models and adopt multi-touch/cross-platform models to consider the full customer journey and understand how different interactions contribute to conversions and LTV.” However, the challenge lies in ensuring ads align with audience mindsets.

Viewability 111

Viewability Electronics Retail Audience 111

Digital Turbine

JULY 31, 2023

Jumpstart your week here: As we wrap up our Christmas in July series, we’ve uncovered valuable insights that can help brands and retailers gear up for the upcoming holiday season. Rethink Your Mobile Strategy for the Holiday Season The projected slower growth of holiday retail sales means that advertisers have to think outside the box.

Electronics 52

Electronics Retail Conversion Audience 52