Audience Conversion Retail Search Advertising 
Martech
JANUARY 12, 2022
Equip your team for great conversations. Conversations are a two-way street, and brands need effective technologies that create foundations for ongoing high-quality customer messaging. We need to be reactive and conversational in the way that we talk to our customers.”. Produce conversations of value. “If
Digiday
FEBRUARY 21, 2023
The bottom line There are many ways people can find brands and products now, and advertisers are reconsidering what the future of search could mean for advertising. As is true with marketing, advertisers chase audiences where they migrate to most frequently. search ad revenues, according to eMarketer.
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Martech
JUNE 29, 2022
A solid Google Analytics implementation offers multi-step conversions, custom user behavior data and rich segment data to build and share audiences. Through settings in GA, you can also link other products and share audience and conversion data. It’s for marketers, advertisers and paid media specialists.
Basis
OCTOBER 9, 2023
Such tactics may not pull at the heartstrings quite like big-budget brand-building initiatives—the ones you might see illuminating Times Square or running throughout the Olympics—yet for many advertisers, they are the bread and butter of growth and nurture campaign programs. So, what are the components of direct response marketing?
Basis
APRIL 27, 2023
How do you think AI will impact paid search, and how can advertisers prepare for this looming search evolution? Lindsay Martin : We’ve talked about the potential evolution into voice search and/or conversational search for years.
InMobi
JULY 13, 2020
This is a guest blog written by Reena Mishra, Senior Partner Sales Executive, Microsoft Search Advertising Purpose Begins With Trust: The ROI Of Creating Trust In the current climate, customers believe that brands they choose to engage with must reflect their values. Interested in learning more about Microsoft Search Advertising?
Martech
OCTOBER 18, 2021
And if they come to you with a problem or a question on one channel, they expect the conversation to flow seamlessly to other digital outposts. You need technology that acts and listens in real-time that follows through with customer engagements and behaves in a way that lets customers drive their own conversations,” Tepfer said.
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