Digiday

MARCH 27, 2023

Sponsored by Best Buy Ads Retail media networks have surged in recent years as retailers leverage first-party data to establish robust media and advertising businesses for brands. This includes advertisers in consumer electronics (92%), apparel and footwear (76%) and other specialty retail (75%).

Retail 57

Retail Geo targeting Electronics Media 57

Martech

APRIL 19, 2024

Understand local vs. national campaigns Local advertising differs from national campaigns in several ways: Audience specificity: By zooming in on precise geographic areas, brands can tailor messaging to align with local communities’ customs, preferences and nuances.

Advertising 108

Advertising Marketing Geo targeting Retail 108

Basis

MAY 9, 2022

This model was once the only one available, but it’s inadequate for an era where marketers need the ability to easily modify and customize creative assets with audience-specific language, calls-to-action , visuals, and products. The end results: more conversions, loyalty, and revenue. Geo-targeting campaigns.

Geo targeting 63

Geo targeting Advertising Machine Learning Audience 63

InMobi

OCTOBER 20, 2020

Harbolnas: The Massive Indonesian Sale Season Brought on by the rising popularity and usage of online retail, eCommerce shopping dates have become a major cultural phenomenon worldwide and an integral part of consumers’ shopping calendars. Brands can leverage mobile to drive awareness, consideration to conversions.

Retargeting 52

Retargeting Geo targeting Viewability Conversion 52

Lemonads

MAY 24, 2021

Every industry is different, but all consumers go through a specific set of steps before becoming conversions. Attribution is the process of determining which touchpoint is responsible for generating each sale or conversion. Why Do You Need to Choose the Best Attribution Tool? What Is It Good For?

Affiliates 52

Affiliates Marketing Geo targeting Conversion 52

Single Grain

JULY 31, 2023

Now, more than ever, local businesses need effective strategies to reach their target audience and maximize their return on investment – like local PPC. Local PPC advertising offers businesses an unparalleled opportunity to target specific audiences, boost brand awareness and optimize conversions like never before.

Conversion 52

Conversion Geo targeting Click Through Rate A/B Testing 52

Martech Series

JANUARY 5, 2023

Geo Targeting. In order to send users customized messages based on their location, geo-targeting marketing is utilized to locate the user. Personalization improves consumer experience, which is the main advantage of geo targeting marketing. Engage is a one-stop shop for push alerts that are geo-targeted.

Geo targeting 100

Geo targeting Marketing Brand Awareness Retail 100