InMobi

OCTOBER 20, 2020

InMobi’s Harbolnas Indonesia: Gearing Up for the Sale Season Report shares insights on the trends and shopping behavior of consumers, the scope of mobile advertising with the increase in usage of apps, and the way ahead for marketers to drive conversions. Brands can leverage mobile to drive awareness, consideration to conversions.

Retargeting 52

Retargeting Geo targeting Viewability Conversion 52

Digiday

SEPTEMBER 6, 2022

Here are a few highlights from the conversation, which have been edited for length and clarity. Right now you can geo-target, but imagine when we have the capabilities to start programming different feeds for different audiences around the world. Pumping up primetime. And the product is going to evolve with it.

Geo targeting 60

Geo targeting Conversion Audience Marketing 60

AdvertiseMint

JANUARY 18, 2024

It aims to provide solutions for an audience to gain their attention and loyalty. Conversion Rate Optimization (CRO) Conversion rate optimization (CRO) means boosting the percentage of your website visitors who convert into customers. The focus is on informing, educating, and entertaining instead of always directly selling.

Marketing 97

Marketing SEO A/B Testing Conversion Rate 97

Digiday

FEBRUARY 9, 2023

In contrast, in 2023, marketing teams working with MNTN can measure and track conversions from streaming TV advertisements through pixels. The tracking pixel allows MNTN to measure visits, while the conversion pixel allows the platform to measure actual transactions and revenue from a campaign.

Geo targeting 58

Geo targeting Retargeting A/B Testing Conversion 58

Smart-Hub

DECEMBER 21, 2023

In advertising, precision targeting plays a crucial role. It enables marketers to reach their potential customers, so the ads are more effective in terms of driving conversions and income. For advertisers, media precision targeting is a technique involving using customer data and targeting ads toward different segments of consumers.

Ad Exchange 49

Ad Exchange Banner Geo targeting Pop-Up 49

Monetize More

JUNE 22, 2022

Its interstitial ad technology platform optimizes ads depending on the app or site’s niche to retain and grow audience engagement. Robust interstitial ad technology enables impactful transitioning of ads that are likely to have a high conversion rate. Benefits: In-depth audience analysis for launching campaigns that will convert.

Ad network 52

Ad network Fill rate Banner CPM 52

Monetize More

MAY 22, 2023

As a finance site, you want to maximize your ad revenue while keeping your audience engaged and satisfied. To achieve this, you need to focus on a few key areas: understanding your audience, choosing the right ad networks, optimizing ad placements and formats, leveraging affiliate marketing, and implementing sponsored content.

Finance 52

Finance Affiliates Ad network A/B Testing 52

AdvertiseMint

JULY 15, 2023

Applying these techniques lets your target audience know about the services you offer. Conversion rate A conversion happens any time a user takes a desired action. If you use your website to secure consultations or appointments, you can check your conversion rate to see if your strategy is effective.

Marketing 52

Marketing Conversion Rate SEO Geo targeting 52

Lemonads

JULY 17, 2021

This allows you to know your conversion rate, the revenue as a consequence of those conversions, the amount of money you have spent on each ad (and every metric that is relevant to the goal of your campaign). Use Target ROAS Bidding Target ROAS bidding lets you bid based on a target return on ad spend (ROAS).

Click Through Rate 52

Click Through Rate Conversion A/B Testing Conversion Rate 52

Single Grain

JULY 31, 2023

Now, more than ever, local businesses need effective strategies to reach their target audience and maximize their return on investment – like local PPC. Local PPC advertising offers businesses an unparalleled opportunity to target specific audiences, boost brand awareness and optimize conversions like never before.

Conversion 52

Conversion Geo targeting Click Through Rate A/B Testing 52

InMobi

OCTOBER 3, 2016

Mobile video’s telling effect on key downstream metrics such as click-through rates (CTR), conversion rates (CVR) and quality of users acquired is unparalleled. Adapting the length of the video ad to the target audience is a critical part of maximizing the impact. Video consumption is rapidly shifting from 47 inches to 4.7

Advertising 52

Advertising Geo targeting Conversion Rate Click Through Rate 52

Lemonads

OCTOBER 4, 2020

You can discover which are the most popular ads running that are hooking audiences and driving more traffic , all thanks to competitors’ techniques and strategies! This is super useful for discovering audience targeting and advertiser intent. It’s not only aiming high, but you would succeed in higher results!

Affiliates 52

Affiliates Geo targeting eCommerce Non-Profit 52

Lemonads

MAY 24, 2021

Every industry is different, but all consumers go through a specific set of steps before becoming conversions. Attribution is the process of determining which touchpoint is responsible for generating each sale or conversion. Why Do You Need to Choose the Best Attribution Tool? What Is It Good For?

Affiliates 52

Affiliates Marketing Geo targeting Conversion 52

InMobi

MARCH 6, 2014

User targeting is an essential tool to help advertisers reach their desired segment of audience. A good ad network would try various options such as dynamic pricing based on conversions to ensure you get both scale and performance. Question 4: What third party data sources do you use? Good luck!

Geo targeting 52

Geo targeting Ad network Conversion ROI 52

Martech

JUNE 1, 2022

The challenge is going to be how to continue building your audience online without them. Point-of-Interest targeting purchase. Weather-triggered targeting. Geo-fencing/geo-targeting. Voter-file targeting. It can help you have better ads created on your behalf, improve conversion rates, and more.

Marketing 116

Marketing Cookies Geo targeting First-Party Cookies 116

InMobi

OCTOBER 29, 2013

The conversation has really shifted to Lifetime Value (LTV),” said Cohen. Piyush Shah, VP of Product, stepped up to the podium to a full audience to discuss how to go about Unleashing the Potential of your User Data. He then proceeded to explain the affluence of geo targeting, context and behavior.

Geo targeting 52

Geo targeting Conversion Audience Media 52

Adtelligent

OCTOBER 6, 2021

Great targeting capabilities. The leverage of different types of data helps SSP to create advanced targeting options. The platform can often employ remarketing, geo-targeting, data and IP address targeting, website or app targeting, and many other possibilities to enhance the accuracy and quality of shown ads.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Lemonads

SEPTEMBER 10, 2020

Nativo’s mission is to equip advertising for the age of content, improving the web experience and creating meaningful connections for today’s digital consumer with an extraordinary reach of 630M professionals, keeping the audiences engaged which is what matters most!

Native Advertising 52

Native Advertising Advertising CPC Banner 52

InMobi

APRIL 29, 2014

Moms are a critical audience for marketers, and understanding their mobile media behaviors and attitudes can help marketers to take advantage of the emerging trends. It is important that marketers engage moms in brand conversations. Marketing Takeaway: Mobile Ads influence mobile mothers’ decision processes.

Mobile Ads 52

Mobile Ads Geo targeting Education Entertainment 52

Single Grain

JUNE 5, 2023

It allows the display of advertisements to promote the products and services of businesses targeted to users based on their location, demographic, and profile information. It allows you to reach your target audience, boost brand awareness, and drive conversions effectively on a single social platform.

Advertising 89

Advertising A/B Testing Geo targeting Conversion 89

Single Grain

DECEMBER 13, 2023

Ad fatigue is a very prominent issue facing marketers and their target audience. Ad fatigue sets in when audiences see the same ads repeatedly, leading to decreased performance, higher costs-per-action (CPAs) and, worst of all, apathy or disgruntlement toward your brand. That’s what we’re talking about.

Conversion Rate 52

Conversion Rate Geo targeting Audience A/B Testing 52

Single Grain

MAY 29, 2023

International PPC marketing is one of the best ways to connect with global audiences. Optimized and ROI-friendly pay-per-click ads help drive targeted traffic, increase brand visibility and boost conversions across multiple countries and languages. This ensures that the ads are seen by the intended international audience.

Conversion Rate 52

Conversion Rate Geo targeting Conversion A/B Testing 52

Single Grain

JUNE 21, 2023

Oberlo ) LinkedIn discontinued geo-targeting in sponsored messaging campaigns in the EU as of January 10th, 2022. Demand Sage ) 69% of marketers state that hyper-targeting is more successful than a broader approach. Sprout Social ) Video ads must draw an audience in within the first 10 seconds before losing a lead’s attention.

Advertising 98

Advertising Marketing CPC ROI 98

Single Grain

NOVEMBER 27, 2023

Local marketing presents opportunities for small businesses, but it’s essential to know the right tactics that will increase conversions while improving your ROI. Your business might be centered in a major metropolitan area, but you’re wanting to access your audience in the surrounding suburbs and towns. Since 63% of Google’s U.S.

SEO 52

SEO Geo targeting Real Estate CPC 52

Single Grain

JANUARY 3, 2024

Intent : Here, the audience shows a clear interest in purchasing. Conversion : This is the bottom of the funnel where the goal is to persuade the potential customer to make a purchase. Conversion: Email Marketing : Targeted emails to prospects who have shown a high level of interest, with clear calls to action.

Retargeting 52

Retargeting Click Through Rate Video Ads Impressions 52

Martech

FEBRUARY 3, 2022

From there, automation is off to the races and promises to show your ad when it expects to be able to get you a conversion. From there, automation is off to the races and promises to show your ad when it expects to be able to get you a conversion. Where do Performance Max ads run? You supply Google with poorly optimized feeds.

Geo targeting 78

Geo targeting Conversion Audience Advertising 78

Single Grain

APRIL 25, 2022

These include advising the best bid strategies, leveraging ad rotation, pausing high-budget keywords that don't generate conversions, working on quality score improvement, and using the right ad extensions. PPC specialists focus not just on choosing the right high-traffic keywords, but those that bring in the best conversions.

Agency 52

Agency Marketing A/B Testing ROI 52

Single Grain

JUNE 30, 2022

Programmatic advertising is the art of automated buying and selling of online advertising space by targeting specific audiences and demographics. Programmatic advertising offers advanced tracking features that let you see the number of conversions and the category and value of each conversion. Advanced Tracking Ability.

Agency 52

Agency Advertising Retargeting Conversion 52

Single Grain

MAY 26, 2022

Whether through Google or LinkedIn ads, B2B PPC is an excellent strategy to attract attention to your business, generate conversions and drive brand growth. They can also offer advice on everything from geo-targeting to local marketing tactics. Dive Deeper: * 22 Alternative Ad Networks for Best PPC Conversions in 2022. *

Agency 59

Agency SEO Geo targeting ROI 59

Single Grain

JUNE 6, 2023

Pay-per-click (PPC) advertising provides a powerful opportunity to ensure your brand is placed in front of the right audience, helping you boost brand awareness and increase sales. This includes a focus on conversion tracking, driving exposure, thought leadership, lead generation, and sales.

Click Through Rate 52

Click Through Rate Impressions CPC ROI 52

Single Grain

MAY 8, 2023

It shouldn’t come as a surprise that active participation on Facebook can make brands appear authentic and connect them to their audiences. Companies that want to dominate their industry and be regarded highly by their audience ought to maintain a healthy presence on social media.

Audience 52

Audience Conversion Geo targeting Brand Awareness 52

Single Grain

AUGUST 3, 2021

Although Hulu offers ad-free plans, 70% of users are on the cheaper ad-supported plan – which means this is a great opportunity for businesses to reach an enormous base of TV streaming audiences. It is a powerful mode of advertisement that you can use to target audiences based on interests and behaviors. 5) Binge Ads.

Advertising 59

Advertising Video Ads Audience Impressions 59

Single Grain

APRIL 4, 2022

With data-driven analytics, your marketing team has a better understanding of: Targeting the right audience segment(s). Analytics companies use analytics software to better understand their audience and personalize the customer experience for informed decision-making. Conversion optimization services. SaaS marketing.

Agency 52

Agency Conversion Rate SEO ROI 52

Single Grain

MARCH 9, 2022

A paid media agency can not only buy ads for you, but they can tell you where to buy from, how much inventory to buy, and what price to pay for each click or conversion. Alternatively, if you generate 200 conversions a month and each is worth $50, you will have to pay at least $1,000 per month. Robust audience persona creation.

Agency 52

Agency Media Ad network Retargeting 52

Single Grain

AUGUST 24, 2023

A premier agency will not only produce data-informed content but will also have case studies showcasing a surge in conversion rates for similar businesses: For a B2B company, they should demonstrate proficiency in using platforms like LinkedIn for targeted campaigns, ensuring your content resonates with decision-makers in your niche.

Agency 98

Agency Marketing SEO Brand Awareness 98

Single Grain

JUNE 16, 2023

Different ad platforms can optimize your ads for specific apps, so you can reach your target audience and convert more leads. Google Ads have an average conversion rate of 4.40%. What separates search ads from other types is you’re targeting users who are ready to act.

Brand Awareness 52

Brand Awareness Advertising Retargeting Pop-Up 52