Martech

FEBRUARY 28, 2024

Retail brands must seamlessly mesh into and be present throughout the customer journey to remain useful to consumers. This is especially true in the retail industry, where establishing trust means delivering relevant, comprehensive answers to the consumer’s concerns and interests. What is business casual?” “How How to shrink jeans.”

Retail 110

Retail Marketing Fashion Audience 110

illumin

JANUARY 9, 2024

As an integral part of a full-funnel marketing experience, retail media aims to target consumers at or near the place of purchase, encouraging conversion. Before marketers can take full advantage of retail media’s recent growth, they first need to understand what it is and why it works. What is retail media?

Retail 102

Retail Media Entertainment Ad Tech 102

Basis

JANUARY 24, 2024

Retail and e-commerce advertisers have long depended on third-party cookies for audience targeting and campaign success attribution. After all, with so many product categories falling under the retail umbrella, and significant variation within each category (size, color, material, etc.), The first is targeting.

Retail 70

Retail Advertising Cookies Marketing 70

Martech Series

DECEMBER 19, 2022

The foundation of conversational commerce is the ability to engage with customers along every step of the customer journey, in whichever channel they prefer – essentially, a customer-first approach that enables more meaningful conversations. This is conversational commerce. of transaction volume in 2025.

Conversion 96

Conversion Retail Communications MarTech 96

Martech

NOVEMBER 7, 2023

Marketers should stay current with Google’s new features to expand their avenues for reaching potential customers, broaden their reach, and potentially improve conversions for a better return on investment. The post Google rolls out new shopping features to boost conversions appeared first on MarTech. Why we care. Get MarTech!

Conversion 91

Conversion Electronics Retail MarTech 91

MNTN

MARCH 29, 2024

In the grand scheme of things — and by “things,” we mean “TV advertising” — it’s fairly easy for retailers to generate brand awareness. As consumers, we’re always more than a little ready to buy, so all retail advertisers need to do is get their ads in front of the right TV show, with the right audience, at the right time, and boom!

Retail 52

Retail Conversion Rate Advertising Retargeting 52

Martech Series

MARCH 2, 2023

Gupshup.io , the world’s leading Conversational Engagement Platform, announced the availability of its pre-built virtual assistants for the Retail and BFSI industry on Microsoft AppSource, an online cloud marketplace providing tailored line-of-business solutions. Beerud Sheth, Co-founder and CEO of Gupshup.io

Conversion 77

Conversion Retail MarTech Marketing 77

Martech

AUGUST 18, 2023

Over 90% of retailers are investing in AI to improve the shopping experience and either have an active retail media network or plan to have one within two years. 60% of retailers estimate they are in the planning or execution phase of their unified engagement platform journey. Shoppers and retailers eye generative AI.

Retail 91

Retail Media Ad Inventory MarTech 91

Adweek

JANUARY 12, 2024

In this special episode of The Garage: Tools for Retail Media Innovation recorded live from CES 2024, we sit down with Albertsons Media Collective's senior director of Retail Media Network Media, Creative and Operations Michelle Kircher-Weiskittel and special guest Daniela Rittmeier, head of data and AI center of excellence at Capgemini.

Retail 222

Retail Conversion Media 222

Martech

NOVEMBER 3, 2022

During the last five years, the marketplace has grown exponentially as a share of global retail revenue. Brands that deliver real-life experiences through rich media–shoppable videos, real-time customization, user-generated content and more–will drive more conversions and revenue. Click here to view more MarTech webinars.

Conversion 98

Conversion Rich Media Retail MarTech 98

Martech Series

NOVEMBER 1, 2022

Company Changing the Rules for Conversational AI Is Recognized for Its Comprehensive, Cutting-edge Platform, Cognigy.AI. Cognigy , a market leader in Conversational AI, announced that it was named to the Constellation ShortList for Conversational AI in Q3 2022.

Conversion 82

Conversion Healthcare MarTech Retail 82

Ad Monsters

JANUARY 25, 2023

2023 will be the year that retailers and publishers forge more strategic partnerships to fuel better advertising. Retailers bring a unique solution to the digital industry: trusted consumer relationships. But retailers can’t act alone. Retail media will play a key part in the conversation between publishers and brands.

Retail 93

Retail eCommerce Media Audience 93

Martech Series

JANUARY 16, 2023

Today at NRF, the retail industry’s largest event, Lucidworks and Google Cloud announced a significant expansion of their partnership. Lucidworks combined its Fusion technology with Google Cloud’s Retail Search (GCRS) solution to deliver an elevated online product discovery experience.

Retail 81

Retail eCommerce MarTech Conversion 81

Martech Series

FEBRUARY 8, 2023

Conversational Commerce is an in-demand retail trend that capitalises on the growing convergence of shopping and conversations on platforms such as Messenger, WhatsApp and Instagram, using the chat feature to create a seamless shopping experience. This secures its place as an established leader in this highly competitive market.”

Conversion 76

Conversion Communications Manufacturing eCommerce 76

Digiday

MAY 1, 2023

Retail media has experienced an influx of attention this past year as brands and agencies understand the power of this medium. By engaging retail customers with both endemic and non-endemic products, they can grow awareness, drive engagement and capture conversions.

Retail 59

Retail Media ROI Agency 59

Martech Series

SEPTEMBER 20, 2022

Conversational AI can enable eCommerce and retailer/e-tailer units to drive better customer experiences during the holiday rush. This is why brand marketers belonging to these segments need to strengthen their conversational AI experience to differentiate their customer journeys….

Conversion 76

Conversion eCommerce Marketing Retail 76

TechCrunch Ads

JULY 6, 2022

While these factors are largely out of retailers’ control, we’re seeing a few emerging companies that have adapted by entrenching with existing customers and building their organic brand. The new retail challenge. The new retail challenge. retail sales in Q4 of 2021, down from 13.6% of total U.S. in the previous year.

Retail 86

Retail Non-Profit Conversion Rate Healthcare 86

Martech Series

SEPTEMBER 8, 2022

Billion Ecommerce Campaigns, Bluecore’s “2022 Retail Ecommerce Benchmark Report” Offers Industry-First Benchmarks to Engage and Convert Shoppers Across Their Lifecycle. open rate and click rate to conversion rate) for campaigns across ecommerce sites and email. Based on Insights from Over 35.5 The new report, based on over 35.5

Retail 81

Retail eCommerce Conversion Rate Conversion 81

Martech

MARCH 30, 2022

Google Cloud’s Retail Search aims at providing retailers with Google-quality search capabilities on their own sites as part of the Google Cloud Discovery Solutions for Retail suite of products. Retail search capabilities. Retailers in a number of countries, including Lowe’s in the U.S.,

Retail 95

Retail Conversion MarTech Marketing 95

Martech Series

JUNE 17, 2022

Human-level conversations will change the way we interact with each other and do business.”. Vocinity already provides the most advanced, interactive conversational video assistants that engage by having natural voice-based, rich media conversations. Adam Sypniewski, CTO of Deepgram.

Conversion 89

Conversion Rich Media Retail MarTech 89

Adweek

NOVEMBER 21, 2023

On this episode of Brave Commerce, Maple Solutions founder Tony Crecca joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the transformative power of connected commerce in the evolving retail landscape.

Retail 213

Retail Conversion 213

Digital Remedy

OCTOBER 16, 2023

This month, the Digital Remedy team attended the Ad Age Streaming & Retail Media Summit at City Winery in New York City—a two-day event jam-packed with thought-leadership presentations, strategy-focused sessions, insights sharing, and more. Interested in starting your own conversation about the future of performance marketing?

Retail 52

Retail Media Conversion Marketing 52

MNTN

AUGUST 9, 2023

With Connected TV (and the right partner), retail and ecommerce brands have an incredible opportunity to reach all of their target audiences through digital advertising on the biggest screen in the house. Let’s take a look at some of the conversation. Plus, average conversion rates increased by 21% YoY.

Retail 52

Retail Conversion Rate Advertising Retargeting 52

Digiday

JULY 24, 2023

In this installment, Digiday+ Research focuses on an analysis of the retail media landscape and its role in marketers’ playbooks, followed by a spotlight on Amazon that shows the potential of retail media beyond in-channel conversions. Our first report focused on social media usage and budgets.

Retail 66

Retail Media Marketing Conversion 66

Digiday

FEBRUARY 22, 2023

But instead of a television network, the shopping is happening across social media and retail platforms, from Walmart to Amazon. Experts point to live shopping’s potential to accelerate conversions, as well as to combine entertainment with immersive content. Live platforms and the future of video commerce For Amie Owen, U.S.

Conversion 89

Conversion Agency Fashion Retail 89

Martech Series

NOVEMBER 15, 2022

New integration with HCL Commerce helps online retailers build a better customer experience for a privacy-first world. The company has consistently delivered significant results, such as growing the purchase conversion rate by more than 30%, increasing eCommerce revenue by 10%, and seeing the ROI of the platform grow 10-20 times.

Conversion 81

Conversion Conversion Rate eCommerce Machine Learning 81

Advendio

NOVEMBER 8, 2022

Retail media is expected to grow further as we reach 2023, as more retailers capitalize on expanding customer data and focus on new revenue streams. This article will highlight five key trends that will accelerate retail media growth in 2023 and beyond. Retailers Are Launching Retail Media Networks.

Retail 79

Retail Media Conversion Rate Communications 79

Digiday

OCTOBER 4, 2023

While in-housing reared its head (in a surprising way — but more on that later this week), other conversations revolved around the need for improved measurement in newer areas like creators and influencers as well as retail media networks. The first two days of Digiday’s biannual Media Buying Summit , in Naples, Fla.,

Retail 85

Retail Brand Lift Media Agency 85

Martech Series

JANUARY 16, 2023

The research paper, launched at NRF 2023, discusses the top three investments brands and retailers should make to drive customer engagement and profitability this year. The research, powered by VTEX partner AWS, highlights important investment opportunities for retailers looking to earn profitable growth, despite the economic headwinds ahead.

Retail 72

Retail eCommerce Conversion Rate ROI 72

Martech Series

JUNE 17, 2022

Dynamicweb recently secured another great retail win with a commerce solution delivered to BHG Singapore. The solution won the Retail Award at the Singapore International Business Awards, which honors exceptional international businesses based in Singapore. Dynamicweb recently completed an exciting project with BHG Singapore.

Retail 88

Retail Conversion Rate Communications MarTech 88

Martech

AUGUST 29, 2022

“Of special note is that this item is totally sold out at retailers. The answer is that the conversations about the product are happening elsewhere, in non-public places,” he wrote. A lot of the public’s online conversations are happening in some not-so-public places. How can it be that popular and that absent at the same time?

Conversion 96

Conversion Pop-Up MarTech Retail 96

Martech Series

OCTOBER 25, 2022

Conversational AI platform, with a rating of 4.9 Leading Conversational AI provider Cognigy announced that its platform, Cognigy.AI, has received the highest evaluation from customers to date on Gartner Peer Insights in the categories of Enterprise Conversational AI Platforms (4.8) and Conversational Platforms (4.9).

Conversion 68

Conversion Healthcare MarTech Cookies 68

Martech Series

AUGUST 9, 2022

Alpine IQ, the leading data and marketing solutions provider for cannabis Retailers and Brands, today expanded their suite of omnichannel messaging tools to include geofence messaging. When a customer enters or exits the geofenced radius, Retailers and Brands can send highly targeted automatic messages to their customers.

Retail 86

Retail MarTech Conversion Marketing 86

Adweek

JANUARY 26, 2023

Home improvement retailer The Home Depot's Canada arm was found sharing people's in-store purchase e-receipts with Facebook owner Meta without the knowledge or consent of those consumers, according to Canada's privacy watchdog.

Retail 254

Retail Conversion 254

Digiday

MARCH 27, 2023

Sponsored by Best Buy Ads Retail media networks have surged in recent years as retailers leverage first-party data to establish robust media and advertising businesses for brands. This includes advertisers in consumer electronics (92%), apparel and footwear (76%) and other specialty retail (75%).

Retail 60

Retail Geo targeting Electronics Media 60

AdExchanger

APRIL 7, 2023

The online adult retailer Adam and Eve is tapping into machine learning to help. The post The Adult Retailer Adam And Eve Embraces Machine Learning If It Means New Customers appeared first on AdExchanger. Finding new customers is hard work.

Machine Learning 97

Machine Learning Retail Conversion Media 97

VideoWeek

FEBRUARY 22, 2023

The warning comes in spite of a strong Q4 that saw the retail giant grow its revenues by 7.3 Growth for the quarter was driven by 41 percent YoY increase in advertising sales, bolstered by its retail media network. ” The retailer forecast enterprise sales growth of 2.5-3 percent, reaching $164 billion. percent to hit $611.3

Retail 59

Retail Media eCommerce ROI 59