Martech

MARCH 26, 2024

Consistency is key when it comes to building brand awareness and engaging with your audience. Quality content is more important than quantity, so focus on creating valuable and relevant posts that resonate with your target audience. How often should a new small-to-medium retailer post on social media? Understood?

Media 59

Media Retail Conversion Rate Audience 59

Martech

APRIL 22, 2024

Webflow, the developer of a visual content management system that gives marketing teams control over website content without the need for coding, acquired Intellimize, an AI-powered personalization and conversion rate optimization platform. Terms of the deal were not disclosed. They want an experience.

Conversion Rate 89

Conversion Rate Conversion Retail MarTech 89

InMobi

NOVEMBER 11, 2021

As we head into the busiest time of the year for retailers in the U.S., what are the biggest retail mobile app trends? With brands and retailers increasingly pushing consumers to download and use their own mobile apps to make purchases this holiday season, who specifically should they be targeting in their app marketing strategies?

Retail 52

Retail Electronics Conversion Rate Audience 52

Martech

JULY 20, 2023

” A Very important partner Very is an online retailer dealing in a wide range of products, from clothing to home and garden to games. “The challenge that we’re trying to solve for these organizations is how we show our audience that these are technology businesses with really interesting technical problems.”

Conversion Rate 85

Conversion Rate Machine Learning Retail Conversion 85

MNTN

AUGUST 19, 2022

October will be the permanent new kick-off for the holidays, because it feels normal now after two years and it gives retailers three months to make their number versus two,” said Mike Black, Chief Marketing Officer at ecommerce analytics firm Profitero. What could you improve on with your audience and creative strategy?

Retargeting 98

Retargeting CPA Retail Conversion Rate 98

Martech Series

JUNE 16, 2022

Retailers Can Now Predict When to Text Shoppers — And Exactly What They Need to Receive — with Bluecore Mobile. Bluecore, the retail technology company that transforms casual shoppers into lifetime customers for the world’s largest retail brands, announced the launch of Bluecore Mobile.

Marketing 93

Marketing Retail A/B Testing Communications 93

MNTN

MARCH 29, 2024

They need their ad dollars in both channels because if they’re looking for any kind of audience, CTV and short-form video channels are where they will most likely be. Because they offer two different kinds of content experiences, audiences don’t view these channels as either/or — and advertisers shouldn’t as well.

Video Ads 98

Video Ads Audience Conversion Rate Ad Exchange 98

Digiday

FEBRUARY 22, 2023

But instead of a television network, the shopping is happening across social media and retail platforms, from Walmart to Amazon. Experts point to live shopping’s potential to accelerate conversions, as well as to combine entertainment with immersive content. The fashion brand then extended the livestream to Europe and North America.

Conversion 84

Conversion Agency Fashion Retail 84

Martech

OCTOBER 19, 2022

It does this while letting you target your ads to exactly the audience you’re looking for. What is a retail media network? The DSP is connected to a data management platform (DMP) which ensures the placement targets the right audience. What is a retail media network? All of this drives the price up. How much does it cost?

Advertising 109

Advertising Marketing Ad Exchange Retail 109

MNTN

MARCH 22, 2024

Before the digital marketing revolution of the past few decades, advertisers had to cast a wide net and hope that they were lucky enough to get their content in front of the right audiences. One new strategy is location-based marketing , which allows advertisers to filter audiences by geography. That problem is a thing of the past now.

Advertising 52

Advertising Marketing Conversion Rate Audience 52

Digiday

FEBRUARY 6, 2023

These tactics allow advertisers to continue reaching audiences on CTV while remaining mindful of spending. Furthermore, a survey of 100 retail marketers conducted by MNTN and Worldwide Business Research (WBR) found that 86% plan to spend more on CTV in 2023. For marketers, CaaS bundles the creation of unique spots with inventory spend.

Retargeting 56

Retargeting Media Conversion Rate Retail 56

Martech

NOVEMBER 22, 2021

With this approach, a host goes live and presents a list of products to an audience of multiple shoppers. The idea is that we’re connecting online shoppers with a retail associate who is on the floor either in the showroom or digital store.”. Sky high conversion rates and a growing digital showroom. QVC style).

Conversion Rate 114

Conversion Rate Conversion Retail eCommerce 114

MNTN

AUGUST 26, 2022

CTV allows advertisers to: Target audiences with precision Have access to detailed campaign data. Precision Audience Targeting. A key benefit of advertising on CTV is its audience targeting capabilities. Lead With a Performance Mindset. Fortunately, CTV advertising provides the tools and insights you’ll need to do just this.

Conversion Rate 98

Conversion Rate Retargeting Audience CPA 98

Martech Series

AUGUST 1, 2022

The fresh-focused specialty food retailer recently surpassed 365 days of total watch time for its Firework-enabled livestream and short-form shoppable video content. 47% click-through rate for dedicated Firework emails vs. overall email click-through rate pre-launch. .

Click Through Rate 91

Click Through Rate Marketing Food Conversion Rate 91

Martech Series

DECEMBER 23, 2022

in 2021, US retail internet sales will decline dramatically throughout the holiday season. Despite this decline, total retail holiday season sales are expected to increase from 6.2% in 2021, the highest rate in years, as consumers who previously shopped online are likely to visit physical stores instead. in 2020 to 9.0%

Conversion Rate 79

Conversion Rate Retail Brand Awareness Conversion 79

InMobi

JULY 13, 2016

Originally published on Mobile Marketer In the age of data-driven digital and mobile marketing, where mobile ad spend is forecast to account for 72 percent of United States digital ad spend by 2019, we are at a critical inflection point of changing the mobile advertising currency from impressions to audience segments. Who is your audience?

Audience 52

Audience Advertising Machine Learning Ad network 52

YieldBird

NOVEMBER 10, 2023

Black Friday 2022 boosted retailers, with shoppers eagerly hunting for deals. Given these encouraging figures from 2022, we anticipate that this year’s Black Friday and Cyber Monday will continue to be successful for retailers, with increased sales and heightened website traffic. Let’s dive in!

Viewability 98

Viewability Impressions CPM Conversion Rate 98

MNTN

SEPTEMBER 9, 2022

When you think of television advertising, audience targeting isn’t usually the first thing to come to mind—but it soon will be after reading this post. Let’s explore the ways in which MNTN’s agency partner, Lever Interactive, has made the most of CTV’s audience capabilities, with great success.

Retargeting 52

Retargeting Conversion Rate Audience Conversion 52

MNTN

SEPTEMBER 9, 2022

When you think of television advertising, audience targeting isn’t usually the first thing to come to mind—but it soon will be after reading this post. Let’s explore the ways in which MNTN’s agency partner, Lever Interactive, has made the most of CTV’s audience capabilities, with great success.

Retargeting 52

Retargeting Conversion Rate Audience Conversion 52

Basis

AUGUST 11, 2023

As such, we’re here to outline some key strategies retail marketers can use to get top marks. Understand Your Audience The difference between an 8th grader and a freshman in high school is a significant one (don’t believe us? As such, it’s important to understand who your audience is right now.

Audience 80

Audience Conversion Rate Conversion Finance 80

InMobi

FEBRUARY 28, 2022

InMobi Commerce’s goal is to provide retailers and advertisers with all the tools they need to thrive in today’s retail media ecosystem. That includes talking with industry experts about emerging trends in retail media, tips on how brands and retailers can work together more successfully, and more.

Retail 52

Retail Pop-Up Audience Media 52

MNTN

AUGUST 26, 2022

CTV allows advertisers to: Target audiences with precision Have access to detailed campaign data. Precision Audience Targeting. A key benefit of advertising on CTV is its audience targeting capabilities. Lead With a Performance Mindset. Fortunately, CTV advertising provides the tools and insights you’ll need to do just this.

Conversion Rate 52

Conversion Rate Retargeting Audience CPA 52

AdvertiseMint

SEPTEMBER 10, 2023

How To Do Market Research Market research is a crucial step in understanding your target audience and competition. Identify your target audience: Determine who your ideal customers are. Conduct surveys, interviews, focus groups, or online questionnaires to gather firsthand information from your target audience.

Shipping 52

Shipping Manufacturing Retail ROI 52

Martech

NOVEMBER 6, 2023

Strive for a rate of 95% or higher. Response rate A healthy response rate indicates that your content resonates with your audience. A low one might need refining your value proposition or reevaluating your target audience. In the B2B sector, typical rates are 2.5%–5%. Here’s how to calculate it.

Marketing 120

Marketing ROI A/B Testing Conversion 120

AdvertiseMint

OCTOBER 21, 2023

By conducting incrementality testing, where audiences are randomly segmented into a test group and a control group, marketers can gauge the incremental conversions attributed to a particular marketing campaign. Measure the Impact : After the campaign, measure the conversion lift in the test group compared to the control.

Control Group 40

Control Group Conversion Conversion Rate Audience 40

illumin

OCTOBER 20, 2023

Contextual targeting is an essential concept in digital advertising that focuses on delivering ads to the right audience at the right time. While they both aim to reach the right audience, they differ significantly in how they achieve this goal. Categories also help in narrowing down the audience segments.

Advertising 52

Advertising Audience Machine Learning Conversion Rate 52

Digiday

SEPTEMBER 27, 2022

Publishers’ commerce businesses can take many forms nowadays, from earning small commissions with in-article affiliate links to creating an entire direct-to-consumer (DTC) product line that turns a publisher into a retailer. And if it does, what do those conversion rates look like? We’re not doing that either.

Affiliates 58

Affiliates Conversion Rate Conversion Media 58

AdvertiseMint

SEPTEMBER 4, 2023

It’s a question that piques the curiosity of many, considering the sheer vastness of the online retail giant. Effective product listings: Well-optimized product listings with detailed descriptions, high-quality images, and relevant keywords can improve visibility and conversation rates. How many sellers on Amazon?

Shipping 52

Shipping Manufacturing Conversion Rate Conversion 52

AdvertiseMint

NOVEMBER 22, 2023

1: Identify Your Target Audience Knowing exactly who you want to sell to is crucial for strategically scaling your business. The first step is conducting thorough market research to identify your target audience. Using data analytics can also help you learn more about your audience and potential customers.

Non-Profit 52

Non-Profit eCommerce SEO A/B Testing 52

Martech Series

JUNE 21, 2022

Indivio was inspired by a desire to move the visual storytelling medium forward and redefine how brands connect with audiences using video. Today brands across all industries use video to better engage with their audiences. We were seeing a rise in appetite for video before COVID, and the pandemic only accelerated demand.

MarTech 88

MarTech ROI Audience Media 88

Lemonads

JULY 5, 2020

If you have online content and an audience, you can decide to monetize it or work with an affiliate marketer who will be in charge of your affiliate program. The Publisher or Advertiser is an online content (a blog, a marketplace, a social media page, a website, emailer…), and an audience. How do I become an affiliate marketer?

Affiliates 52

Affiliates Marketing Banner CPA 52

Martech

JUNE 29, 2022

A solid Google Analytics implementation offers multi-step conversions, custom user behavior data and rich segment data to build and share audiences. Through settings in GA, you can also link other products and share audience and conversion data. GA integrations as sources for insights. Google Ads. Google Ad Manager (GAM).

Media 100

Media A/B Testing Conversion Audience 100

Martech

JULY 10, 2023

AI-enabled characters will allow audiences to guide their own experience and become active participants instead of passive consumers of content. Their website boasts an 80% reduction in production time for your 3D assets and 94% increase in conversion rates, a.k.a. sales, after a customer has engaged with your 3D item.

Marketing 133

Marketing Education Communications Entertainment 133

Monetize More

OCTOBER 4, 2022

By utilizing contextual advertising, you can reduce the risk of alienating your audience and instead show them ads that are relevant to them. This way, publishers can expect higher conversion rates. Audience Segmentation. They can also be put into an article’s body text to increase visibility. Direct Deals.

Header Bidding 52

Header Bidding Native Advertising Banner Video Ads 52

AdvertiseMint

OCTOBER 20, 2023

Online Shopping through Mobile Apps: Platforms like Amazon, eBay, and many local e-retailers have comprehensive mobile apps that enable users to browse, select, and make purchases on-the-go. Mobile Point-of-Sale: Businesses, especially in the retail sector, use mobile devices such as smartphones and tablets as POS (point-of-sale) systems.

Retail 40

Retail Machine Learning Conversion Rate Electronics 40

Digiday

APRIL 23, 2023

Locaria has been using automation of multilingual content and AI for their global brands in particular, Hannes Ben, CEO of Locaria, said the agency is continuing to work with AI to “connect the dots” across audience insights, media plans, content and performance – which traditionally work in silos. “AI

Media 67

Media Agency Entertainment Audience 67

VideoWeek

JULY 28, 2023

30-second ads are a TV industry staple, and now YouTube is bringing our advanced audience capabilities and unparalleled reach to the format,” said Schindler. Powered by the Innovid Key identity framework, the new solution matches multiple devices to user interactions, in order to increase conversion rate accuracy.

Video Ads 52

Video Ads Non-Profit Ad Tech Retail 52