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Real World Performance Wins from MNTN’s Top Retail Advertisers

MNTN

In the grand scheme of things — and by “things,” we mean “TV advertising” — it’s fairly easy for retailers to generate brand awareness. As consumers, we’re always more than a little ready to buy, so all retail advertisers need to do is get their ads in front of the right TV show, with the right audience, at the right time, and boom!

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How Retail Brands Can Press Play on Connected TV Advertising

MNTN

With Connected TV (and the right partner), retail and ecommerce brands have an incredible opportunity to reach all of their target audiences through digital advertising on the biggest screen in the house. Let’s take a look at some of the conversation. At MNTN, you can target different audiences in different ways.

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Go Big or Small With Connected TV Retargeting

MNTN

When you think of television advertising, audience targeting isn’t usually the first thing to come to mind—but it soon will be after reading this post. Let’s explore the ways in which MNTN’s agency partner, Lever Interactive, has made the most of CTV’s audience capabilities, with great success.

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Go Big or Small With Connected TV Retargeting

MNTN

When you think of television advertising, audience targeting isn’t usually the first thing to come to mind—but it soon will be after reading this post. Let’s explore the ways in which MNTN’s agency partner, Lever Interactive, has made the most of CTV’s audience capabilities, with great success.

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How Rumpl and Replacements got creative with CTV ad production and media buys

Digiday

These tactics allow advertisers to continue reaching audiences on CTV while remaining mindful of spending. Furthermore, a survey of 100 retail marketers conducted by MNTN and Worldwide Business Research (WBR) found that 86% plan to spend more on CTV in 2023. For marketers, CaaS bundles the creation of unique spots with inventory spend.

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Holiday 2022 is the Gift That Keeps Giving—Even in August

MNTN

October will be the permanent new kick-off for the holidays, because it feels normal now after two years and it gives retailers three months to make their number versus two,” said Mike Black, Chief Marketing Officer at ecommerce analytics firm Profitero. What could you improve on with your audience and creative strategy?

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B2C marketing automation: The tools, tactics and prerequisites for success

Martech

If you’ve ever visited an online retailer to browse, and perhaps even added an item to your cart but never made the purchase, the retailer probably noticed. The personalization and volume of messages required to connect with your audiences today simply isn’t possible without some sort of automation involved. Data segmentation.