MNTN
MARCH 29, 2024
In the grand scheme of things — and by “things,” we mean “TV advertising” — it’s fairly easy for retailers to generate brand awareness. As consumers, we’re always more than a little ready to buy, so all retail advertisers need to do is get their ads in front of the right TV show, with the right audience, at the right time, and boom!
Basis
JANUARY 24, 2024
Retail and e-commerce advertisers have long depended on third-party cookies for audience targeting and campaign success attribution. After all, with so many product categories falling under the retail umbrella, and significant variation within each category (size, color, material, etc.), The first is targeting.
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MNTN
SEPTEMBER 9, 2022
When you think of television advertising, audience targeting isn’t usually the first thing to come to mind—but it soon will be after reading this post. Let’s explore the ways in which MNTN’s agency partner, Lever Interactive, has made the most of CTV’s audience capabilities, with great success.
MNTN
SEPTEMBER 9, 2022
When you think of television advertising, audience targeting isn’t usually the first thing to come to mind—but it soon will be after reading this post. Let’s explore the ways in which MNTN’s agency partner, Lever Interactive, has made the most of CTV’s audience capabilities, with great success.
MNTN
AUGUST 9, 2023
With Connected TV (and the right partner), retail and ecommerce brands have an incredible opportunity to reach all of their target audiences through digital advertising on the biggest screen in the house. At MNTN, you can target different audiences in different ways. Now, you can leave those concerns behind.
MNTN
SEPTEMBER 11, 2023
It really makes you wonder: Why isn’t my audience resonating with my content? The answer might lie in which audiences you’re targeting. The Q4 theme of earlier promotional timelines has already come for Halloween; as early as July, major retailers like Home Depot were rolling out their spooky items.
Digiday
APRIL 6, 2023
Register to watch more of the discussion and learn how demand side platforms are becoming vital to brands’ and retailers’ collaborative efforts. As the Internet’s and technology’s commerce capabilities have grown, so has the gap between retailers’ and brand advertisers’ operations.
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