Digiday

JANUARY 29, 2024

With the ongoing cookie deprecation underway, independent agencies are shifting their attention to identifying new audiences, testing artificial intelligence and expanding data tools to prepare for the accompanying measurement changes, which may look different for independents than they do for their holding company counterparts.

Cookies 76

Cookies Agency Media Retail 76

VideoWeek

MARCH 20, 2024

Agency holding company Publicis Groupe has announced the launch of a new retail media platform housed within its data unit Epsilon. The new unit, Epsilon Retail Media, builds on Epsilon’s acquisition of retail media tech business CitrusAd three years ago.

Retail 52

Retail Media Ad Server Impressions 52

PubMatic

FEBRUARY 21, 2024

Now more than ever, retailers and commerce companies need the right commerce media strategy and resources in place to capitalize on the stream of dollars pouring into the space over the next several years. billion this year to over $50 billion in 2027, with audience extension driving the bulk of said growth (about 40%).

Audience 91

Audience Media Advertising Retail 91

Digiday

MARCH 20, 2024

Today’s retail media network landscape could be compared to the California gold rush of the 1800s. Google’s third-party cookie is finally crumbling , making gold out of the alternative first-party data as retailers chase audience insights.

Retail 73

Retail Media Cookies Audience 73

VideoWeek

APRIL 23, 2024

But the report suggests the growth of podcast, CTV and social video spending is not just to do with the growing popularity of these channels, but their relative resilience to the impending removal of third-party cookies in Chrome, making them a safer investment for advertisers.

Cookies 59

Cookies Advertising Entertainment Retail 59

Martech

SEPTEMBER 14, 2023

The IAB introduced new guidelines to improve measurement across retail media networks (RMNs) this week. Both the guidelines and the study were released at the inaugural IAB Connected Commerce Summit: Retail Reimagined event in New York. Dig deeper: What brands and retailers need to know about RMNs Get MarTech! Why we care.

Retail 115

Retail Media Cookies GDPR 115

AdExchanger

NOVEMBER 7, 2023

And platform changes by Apple and Google mean it’s harder for ecommerce companies to monetize their remaining audience across browsers and mobile apps.

Retail 122

Retail Media eCommerce Audience 122

Digiday

NOVEMBER 6, 2023

The industry may very well be headed toward a retail media arms race , if it’s not there already. With Google’s crumbling cookie on the horizon next year , data becomes marketing gold and retailers from Walmart to The Home Depot, are looking to cash in on their audiences. Now it can go 4,000 ways.

Retail 84

Retail Media Advertising Cookies 84

Ad Monsters

JANUARY 9, 2023

High purchase propensities environments such as grocery stores, drug stores, convenience stores, and big box retailers are ideal for targeting consumers. This opportunity is unique to in-store environments and may be one reason global retail media spending will reach $101 billion this year , a 15% increase from 2021.

Retail 105

Retail Media Cookies Impressions 105

Ad Monsters

DECEMBER 20, 2023

Digital media experts expect a slight ad spend slowdown heading into next year, but a DoublVerify survey predicts that retail media networks will grow significantly in 2024. While GroupM and others are forecasting a modest slowdown in advertising spending next year, one channel will see a sizable bump: retail media.

Retail 59

Retail Media Brand Awareness Ad Space 59

Clearcode

MARCH 23, 2023

Technological advancements in the advertising and marketing industries, changes in consumer behavior and the need for retailers to increase revenue has given rise to retail media. In this article, we take a closer look at what retail media is, examples of it, and the retail media network (RMN) environment.

Retail 59

Retail Media eCommerce Audience 59

Basis

DECEMBER 1, 2023

Today, while pandemic restrictions have loosened and in-store shopping has now rebounded in some areas, e-commerce is still on the up-and-up across nearly all retail categories. Looking to make the most of all the new opportunities available to retail marketers in 2024? And retail media networks (RMNs)?

Retail 64

Retail Marketing Food ROI 64

Martech

MAY 16, 2022

Marriott International is launching a retail media network to give advertisers access to the hotel chain’s guests. These retail media networks are growing in popularity with both advertisers in need of more data and businesses looking for more income. The need for data caused by the end of third-party cookies is spurring innovation.

Retail 85

Retail Media Ad Inventory Ad Space 85

Martech Series

JANUARY 18, 2023

AdTheorent Predictive Audience Builder Delivers Customizable Machine Learning Tools to Enhance Audience Reach, Composition and Quality. AdTheorent Predictive Audience Builder leverages customizable and primary-sourced seed data sets to mimic the audience profile of an advertiser’s desired target.

Audience 87

Audience Machine Learning Impressions Finance 87

AdExchanger

MAY 30, 2023

Amazon accounts for more than 40% of retail media’s multibillion-dollar total addressable market. But that doesn’t mean there isn’t a big opportunity to scale retailer audiences across the open internet, The post Amazon Is A Beast, But There Are Enough Retail Media Ad Dollars To Go Around appeared first on AdExchanger.

Retail 96

Retail Media Audience Marketing 96

Martech Series

MARCH 2, 2023

DrivenIQ also refreshes its brand to showcase the company’s advanced Identity Resolution capabilities Capstone Technologies Group Inc a company that acquires, operates, and organically develops disruptive technologies, today announced that its subsidiary DrivenIQ has launched AMP, the world’s first Audience Intelligence Customer Data Platform.

Audience 83

Audience Cookies ROI MarTech 83

Advendio

NOVEMBER 8, 2022

Retail media is expected to grow further as we reach 2023, as more retailers capitalize on expanding customer data and focus on new revenue streams. This article will highlight five key trends that will accelerate retail media growth in 2023 and beyond. Retailers Are Launching Retail Media Networks.

Retail 79

Retail Media Conversion Rate Communications 79

Digiday

MARCH 6, 2023

Greg Koerner, vice president of vertical sales, Experian Marketing Services Retail media is undergoing a significant transformation as first-party data collection and analysis develop. The biggest retailers in the U.S. Global retail media has grown by leaps and bounds and doesn’t appear to be slowing down.

Ad Inventory 55

Ad Inventory Retail Audience Ad network 55

Digiday

FEBRUARY 28, 2023

The signals marketers have traditionally used to both target online audiences and track the efficacy of such activities are on the wane as epitomized by the sunsetting of third-party cookies in the Google Chrome browser and Apple’s diminution IDFAs on iOS.

Cookies 68

Cookies Marketing Demand Side Platform Ad Server 68

Digiday

MAY 7, 2023

As retail media networks grow their market share among advertisers, new privacy regulations are creating both new opportunities and new risks. Part of the broader world of commerce media, retail media networks sit alongside e-commerce while also competing with e-commerce channels for advertisers’ dollars.

Retail 58

Retail Media Cookies Ad Tech 58

Martech Series

MARCH 1, 2023

DrivenIQ, the experts in audience data and advertising technologies, has launched AMP, the world’s first Audience Intelligence Customer Data Platform. DrivenIQ also refreshes its brand to showcase the company’s advanced Identity Resolution capabilities. AMP answers the call.

Audience 73

Audience Cookies MarTech ROI 73

Martech Series

AUGUST 2, 2022

New sell-side offering fundamentally improves the way first-party addressable audience data is segmented, controlled, and transacted by publishers to lift eCPMs and programmatic sales results. “Publishers know their content and audience engagement levels the best.

Audience 84

Audience Ad Server MarTech ROI 84

Ad Monsters

DECEMBER 16, 2022

Do you need a refresher on Seller Defined Audiences? In 2022, we covered topics ranging the spectrum of privacy regulations, retail media networks and the most efficient ways to create unique identifiers for consumers. Privacy-centric audience targeting and data collection is the law of the land now. What Is a Data Clean Room?

Cookies 97

Cookies Pop-Up Ad Tech Retail 97

PubMatic

FEBRUARY 8, 2023

Now, however, the balance is starting to shift as third-party cookies fade away and sellers like publishers and retailers find themselves in a prime position to capitalize with tactics like sell-side targeting. One of the most popular audience capabilities supported through sell-side targeting is seller-defined audiences.

Advertising 121

Advertising Cookies Ad Inventory Audience 121

illumin

APRIL 18, 2024

Customer data lets marketers impactfully speak to their audience – driving conversions or brand awareness for their clients without annoying their customers. These concerns are exemplified by the decision to remove third-party cookies from Google Chrome in 2024 and Mozilla Firefox in 2023. And so is consent.

Marketing 111

Marketing Cookies Brand Awareness Ad Tech 111

Digiday

SEPTEMBER 20, 2022

The cookie crunch continues. The last time 20,000+ ad tech professionals from around the world convened in Koelnmesse, Google was yet to confirm “the death of the third-party cookie” officially. Emerging channels: retail media and CTV. Big Tech casts a long shadow.

Cookies 62

Cookies Ad Tech Conversion Retail 62

Digiday

FEBRUARY 1, 2023

Increased spending in retail media is bringing tremendous growth, but it also means more challenges — both old and new — in data standardization, competition and partnerships. WARC’s Marketer’s Toolkit 2023 listed retail media as the fourth-largest advertising medium with an ad forecast of $121.9 billion globally in 2023, up 10.1%

Retail 54

Retail Media GDPR Shipping 54

InMobi

NOVEMBER 17, 2021

The analysts at eMarketer recently released a new report on the growing retail media space, which you can access here. 1) How Big is Retail Media in the United States? Over the past year advertisers have increased their spending on retail media by nearly 50% year over year. 2) What’s Driving Retail Media Adoption?

Retail 52

Retail Media Cookies Advertising 52

Ad Monsters

MARCH 21, 2024

Advertising budgets now favor channels like CTV, retail media, and social media, allowing for personalized use of first-party data, yet interoperability challenges persist. Will the Cookie Crumble in 2024? Google’s Privacy Sandbox has been preparing for Chrome’s cookie deprecation for quite some time. Where does that leave us?

Cookies 93

Cookies Machine Learning ROI Conversion 93

illumin

FEBRUARY 27, 2024

The company also possesses advanced technology which makes data collection and streaming incredibly easy, keeping up with Walmart’s existing efforts to expand its retail media offerings. Streaming audiences are frustrated by Netflix and Amazon’s latest moves to place ads on previously ad-free content (unless users opt to pay a higher fee).

Cookies 88

Cookies Retail Entertainment Ad Tech 88

Basis

JUNE 2, 2022

Why Cookie Demise Could be a Blessing in Disguise for Big Brands [:03]. The industry continues to churn as it searches for new solutions to third-party cookies. The Upfronts Nearly Forgot About TV’s Biggest, Oldest Audience [:04]. Amidst inflation angst and supply chain woes , it’s an unpredictable time for retail marketers.

Cookies 53

Cookies Media Marketing Retail 53

Martech

APRIL 9, 2024

In short, Privacy Sandbox is an attempt to fill in the many gaps that will open up in the advertising ecosystem when third-party cookies are deprecated in the Chrome browser. The first is that, due to the comparatively limited quantity of first-party data, this approach just won’t achieve the results seen with third-party cookies.

Cookies 106

Cookies Advertising GDPR MarTech 106

Digiday

FEBRUARY 2, 2023

Sponsored by Best Buy Ads Retail media networks have become critical for marketers, with retailers investing in ways that enable advertisers to engage consumers across online and offline channels. This emphasis on providing value to customers is especially apparent among retailers that choose a strategic approach to RMNs.

Retail 51

Retail Media Retargeting Ad Inventory 51

Ad Monsters

NOVEMBER 2, 2022

Ad tech was once a world dominated by cookies, but its reign is soon coming to an end. . Google keeps promising to follow suit, but now their cookie deprecation is delayed until 2024. . Publishers and advertisers are concerned that going cookieless will make it harder to reach their audiences and hinder their revenue growth.

Cookies 97

Cookies CPM Food Ad Tech 97

Martech

APRIL 12, 2024

The software consists of modular solutions, including Customer Data Platform, Audience Builder, Journey, Identity, and Real-Time CX, which can be easily added or expanded to meet changing customer needs. The company works with large enterprise businesses in retail, technology, media, healthcare and finance.

Machine Learning 99

Machine Learning Marketing Healthcare eCommerce 99

Digiday

JUNE 15, 2022

As retailers increasingly invest in ways to let advertisers reach consumers on their online properties, Sam’s Club is the latest to give its ad network a major overhaul. Retail media is indeed a booming business. Amazon, Walmart and Target were among the retailers bringing in the most retail ad dollars. In the U.S.

Retail 63

Retail Ad network Media Retargeting 63

VideoWeek

APRIL 17, 2024

Redefining Omnicom’s positioning Retail media and commerce media are both high growth areas in the industry, and retail data is likely to play a larger role across digital advertising as advertisers look for reliable targeting and measurement data to fill gaps left by third-party cookies.

Retail 52

Retail Agency Cookies Media 52