Adweek

APRIL 6, 2023

While cookie deprecation threatens to upend the digital advertising economy next year, ad buyers are still taking a relaxed approach to test audience targeting alternatives. During 2023 and late 2022, ad buyers' efforts to test alternative IDs have lacked momentum, six ad-tech and publisher sources told Adweek.

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Cookies Ad Tech Audience Advertising 303

VideoWeek

NOVEMBER 16, 2023

UK newspaper The Guardian announced a host of new ad solutions at its Upfronts presentation this week, including a new offering geared specifically towards audiences which have opted out of data collection within its GDPR consent mechanism. But they don’t cater to audiences which opt out of all advertising-related use of their data.

Cookies 64

Cookies Audience First-Party Cookies GDPR 64

Martech

MARCH 11, 2024

Google’s full deprecation of third-party cookies is right around the corner. Customers often share this explicit information in return for tailored experiences, spot-on recommendations or exclusive benefits, enriching the personal connection between your brand and its audience. First launched by The Trade Desk, UID 2.0

Cookies 118

Cookies Marketing CPA GDPR 118

Adweek

SEPTEMBER 13, 2022

Google is helping publishers more easily share their first-party data with advertisers in the open exchange by integrating with the IAB Tech Lab's seller-defined audiences taxonomy solution, as the digital advertising ecosystem braces itself for cookie deprecation in 2024.

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Audience Cookies Advertising Marketing 227

Adweek

JULY 12, 2022

Cookies aren't in the diet for advertisers anymore, and Disney's new partnership with The Trade Desk is looking to stop any lingering cravings. Disney Advertising is teaming with the global ad-tech company The Trade Desk in an effort to power greater audience activation at scale programmatically.

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Cookies Advertising Ad Tech Audience 246

Adweek

AUGUST 2, 2022

Google first announced its decision to sunset third-party cookies in 2020, but just last week, pushed its plans again until 2024. To keep advertisers happy, the company plans to expand its Privacy Sandbox trials, which promise a level of audience targeting.

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Cookies Advertising Audience 246

Adweek

NOVEMBER 9, 2022

For some publishers, that's playing out on their sites, but with more damaging repercussions, like exposing them to data leakage, damaging audience trust and leading to missed revenue opportunities. Cookie syncing is when ad tech companies map a.

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Cookies Ad Tech Conversion Audience 246

Adweek

MARCH 6, 2024

Buy-side tech platforms are accusing publishers and the tech firms they work with of using deceptive practices to identify audiences in discussions happening within the IAB Tech Lab over the past month, ADWEEK can exclusively report.

Cookies 352

Cookies Conversion Audience Marketing 352

Martech

JANUARY 30, 2024

How do you do digital marketing without third-party cookies? got rid of all advertising and tracking cookies last July. You just don’t even necessarily realize how deeply entrenched an advertising cookie can be in the ecosystem and in all the tooling that you use,” she said. We took a slightly different approach.

Cookies 118

Cookies Marketing Retargeting CPC 118

AdExchanger

AUGUST 18, 2022

Continue reading » The post Advertisers Are Missing Key Audiences – Even Before Third-Party Cookies Disappear appeared first on AdExchanger. The ad tech industry has been discussing a cookieless future for the past few years. But advertisers and agencies are slow to realize that.

Cookies 107

Cookies Audience Advertising Ad Tech 107

Martech

APRIL 17, 2024

Composable CDP GrowthLoop and information company TransUnion have announced a new partnership to optimize audience reach and ad spend. This can lead to campaigns reaching non-optimal audiences. Enhanced Match Rate, as the new capability is called, is aimed at: Engaging higher percentages of target audiences on paid channels.

Audience 81

Audience Cookies MarTech Marketing 81

Martech

MARCH 7, 2024

Mozilla deprecated third-party cookies in its Firefox browser in 2018; Apple did the same for Safari in 2019. In January 2020 Google announced it would deprecate cookies in the Chrome browser, and here we are, more than four years later. Can we take the looming deadline to find alternatives to third-party cookies seriously?

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Cookies GDPR Click Through Rate Advertising 110

AdExchanger

OCTOBER 24, 2023

Ongoing cookie deprecation and signal loss have eliminated access to the IDs that have underpinned targeting and measurement in marketing. Safari and Firefox no longer support third-party cookies for ad targeting, and Apple’s Intelligent Tracking Prevention makes it hard to use mobile IDs.

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Cookies Ad Targeting Audience Marketing 120

VideoWeek

FEBRUARY 5, 2024

After numerous delays, Google finally seems set on its deadline for phasing out third-party cookies on its Chrome browser. At the start of this year, Chrome deprecated third-party cookies for one percent of traffic, kicking off a testing period set to ramp up mid-way through Q3, when the total removal of cookies will begin.

Cookies 98

Cookies Ad Tech Audience Advertising 98

AdExchanger

NOVEMBER 14, 2023

Brands interested in targeting Hispanic and Latinx audiences run into challenges, from insufficient data that doesn’t accurately represent different segments to cookie-cutter creative that erases the complexity of a demographic with roots in more than 20 countries.

Audience 128

Audience Advertising Cookies Marketing 128

Ad Monsters

JANUARY 4, 2024

After several delays that had many wondering if it would ever happen, Google finally pulled the trigger on its plan to deprecate third-party tracking cookies in its Chrome browsers. We view the initial 1% deprecation of cookies as a crucial first step in assessing the viability of a cookieless environment. “We

Cookies 112

Cookies Agency Retail Advertising 112

Martech

FEBRUARY 2, 2024

Omnichannel SSP OpenX is launching a Cookieless Deal Library that will allow advertisers to test and activate campaigns across a wide range of alternatives to third-party cookies. This comes, of course, against the background of Google actually starting to allow Chrome users to disable cookies. Why we care. CTV Deals (Samba TV).

Cookies 89

Cookies Ad Inventory MarTech Audience 89

Digiday

APRIL 10, 2024

Incremental authentication Publishers are seeing how much more valuable authenticated audiences are compared to random passersby visiting their sites. and LiveRamp’s RampID.

Audience 93

Audience Media Cookies 93

Digiday

DECEMBER 3, 2023

Originally published on January 27, 2021, this article has been updated to include an explainer video and to reflect Google renaming FLEDGE to Protected Audience in April 2023. Despite Google’s commitment to finding a privacy-safe alternative to third-party cookies by 2022, the company is still only tinkering with cookie replacement concepts.

Audience 95

Audience Cookies Ad Targeting Media 95

Ad Monsters

FEBRUARY 20, 2024

Publishers have long held that first-party data is one of the most robust solutions for cookie deprecation, but evidence suggests they need to learn better ways to use the data. Given the challenges and bashing of Google’s Privacy Sandbox , a reprieve from cookie deprecation may be in the offing.

Cookies 77

Cookies First-Party Cookies Ad Server Audience 77

AdExchanger

JULY 17, 2022

The IAB Tech Lab’s seller-defined audience (SDA) spec is touted as a key contextual targeting alternative for the post-third-party-cookie digital ad ecosystem – one predicated on privacy-friendly addressability and publisher first-party data monetization. What’s the ETA on publishers testing SDA?

Cookies 97

Cookies Audience 97

AdExchanger

JUNE 28, 2022

Google’s decision to delay third-party cookie deprecation in Chrome until 2023 came the day before Salon CRO Justin Wohl’s wedding. Continue reading » The post Salon’s 100% Programmatic Ad Business Is Betting Its Post-Cookie Chips On Subscriptions And Seller-Defined Audiences appeared first on AdExchanger.

Cookies 93

Cookies Audience Media Advertising 93

Digiday

FEBRUARY 1, 2024

This time, it’s the impending death of third-party cookies in Chrome that’s got them riled up. And they’re really honing in on the Protected Audiences API, which is crucial for retargeting without those cookies. Their gripe? Continue reading this article on digiday.com.

Audience 91

Audience Retargeting Cookies Conversion 91

Digiday

AUGUST 4, 2022

Seller-defined audiences are one of a cacophony of alternatives to third-party cookies that have the potential to make headway after Google delayed the death of the cookie again. The post As Google’s demise of third-party cookies drags, debate over seller-defined audiences hardens appeared first on Digiday.

Cookies 69

Cookies Audience Marketing 69

Martech

FEBRUARY 5, 2024

The agreement, one of the first of its kind in Europe, comes in response to Google’s plans to deprecate third-party cookies later this year. But Google ‘cannot proceed with third-party cookie deprecation.’ Years into the goodbye cookies saga , major players are still not on the same page. Amazon on the Reach deal. “As

Cookies 95

Cookies Ad Tech Advertising MarTech 95

VideoWeek

APRIL 23, 2024

But the report suggests the growth of podcast, CTV and social video spending is not just to do with the growing popularity of these channels, but their relative resilience to the impending removal of third-party cookies in Chrome, making them a safer investment for advertisers.

Cookies 59

Cookies Advertising Entertainment Retail 59

Digiday

FEBRUARY 4, 2024

As agencies get more serious about finding the right third-party cookie alternatives , they are running into challenges, both old and new. Some of these include changes in audience size or measurement and standardization obstacles — and potentially even its own set of privacy questions. Continue reading this article on digiday.com.

Cookies 97

Cookies First-Party Cookies Agency Audience 97

Martech Series

OCTOBER 28, 2022

The advertising industry faces particular challenges and opportunities at the moment with third-party cookies about to expire. But without cookies, and the ability to use personal data in advertising, the industry is now facing significant disruption. Yet without this data, marketers face advertising to anonymous users. Rapid response.

Audience 103

Audience Machine Learning Cookies Brand Awareness 103

Ad Monsters

FEBRUARY 13, 2024

This is no small problem for advertisers who want to pay the right price for inventory-driven outcomes and publishers who want to earn the CPMs their inventory and audiences warrant. ” To some in the industry, such as Uri Lichter , CEO at Intango, the problem is that the notion of third-party cookies is too broad. .”

Cookies 52

Cookies Advertising First-Party Cookies GDPR 52

Brid.tv

JANUARY 5, 2024

One of the most anticipated industry changes is happening in 2024 – the start of Google’s third-party cookies phase-out. With Google’s initial testing underway from the 4th of January, the long-awaited cookie-less era is steadily approaching us. Table of Contents [ hide ] The Post-Cookie Era Starts!

Cookies 72

Cookies GDPR First-Party Cookies Ad Tech 72

Exchange Wire

DECEMBER 13, 2022

Adform, the leading global independent advertising platform, announced an expanded global partnership with Comscore to provide Adform customers more flexibility in targeting, measurement, and frequency capping without using third-party cookies, through Comscore Predictive Audiences.

Audience 98

Audience Cookies Advertising 98

Exchange Wire

MARCH 12, 2024

First-id and Microsoft Advertising are collaborating to create a programmatic advertising solution that protects privacy and allows addressability, without relying on third party cookies. The post First-id & Microsoft Advertising Unlock New Audiences with Publisher Provided ID (PPID) appeared first on ExchangeWire.com.

Audience 75

Audience Advertising Cookies 75

VideoWeek

OCTOBER 4, 2023

Despite (or perhaps because of) the multiple delays to Google’s timeline for completely removing third-party cookies from Chrome, many businesses still don’t have their post-cookie strategies in place. This data has enabled to group to create over 500 new audience segments through SONAR.

Cookies 98

Cookies Click Through Rate Audience Ad Tech 98

Digiday

FEBRUARY 11, 2024

Google’s contentious, drawn-out crusade to eliminate third-party cookies in its browser may have surreptitiously slipped into ad industry purgatory. Until now, this crusade has been one wild rollercoaster, full of unexpected twists and turns spanning the past four years. Continue reading this article on digiday.com.

Cookies 98

Cookies Audience Media Marketing 98

AdExchanger

NOVEMBER 8, 2022

In theory, there is a lot a publisher may know about how audiences interact with their content that doesn’t fit neatly into the way cookies operate or the broader categorization schemas that are used today. The post Seller Defined Audiences Benefit Buyers, Sellers and Consumers appeared first on AdExchanger.

Audience 107

Audience Cookies Marketing 107

Smart-Hub

APRIL 1, 2024

Both first-party and third-party cookies are used for tracking user behavior on the Internet and allow for refining advertising strategies and delivering a more personalized user experience. In this guide, we will explain the difference between first-party and third-party cookies, explore relevant regulations, and more.

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Cookies First-Party Cookies Ad Exchange Marketing 56

Digiday

JANUARY 29, 2024

With the ongoing cookie deprecation underway, independent agencies are shifting their attention to identifying new audiences, testing artificial intelligence and expanding data tools to prepare for the accompanying measurement changes, which may look different for independents than they do for their holding company counterparts.

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Cookies Agency Media Retail 87