Martech Series

AUGUST 2, 2022

New sell-side offering fundamentally improves the way first-party addressable audience data is segmented, controlled, and transacted by publishers to lift eCPMs and programmatic sales results. “Publishers know their content and audience engagement levels the best.

Audience 84

Audience Ad Server MarTech ROI 84

Ad Monsters

DECEMBER 16, 2022

Do you need a refresher on Seller Defined Audiences? In 2022, we covered topics ranging the spectrum of privacy regulations, retail media networks and the most efficient ways to create unique identifiers for consumers. Privacy-centric audience targeting and data collection is the law of the land now. What Is a Data Clean Room?

Cookies 73

Cookies Pop-Up Ad Tech Retail 73

PubMatic

FEBRUARY 1, 2023

Even prior to full third-party cookie deprecation, PubMatic is working with a growing number of top advertisers on how to use sell-side data activation to build channel-agnostic and efficient strategies to survive and thrive no matter what comes next. DSPs then automatically decide which media placements to buy for that advertiser.

Viewability 86

Viewability Demand Side Platform Cookies Impressions 86

Martech

OCTOBER 19, 2022

It does this while letting you target your ads to exactly the audience you’re looking for. What is a retail media network? The DSP is connected to a data management platform (DMP) which ensures the placement targets the right audience. All of this drives the price up. Table of contents What is programmatic advertising?

Advertising 111

Advertising Marketing Ad Exchange Retail 111

Ad Monsters

NOVEMBER 2, 2022

Ad tech was once a world dominated by cookies, but its reign is soon coming to an end. . Google keeps promising to follow suit, but now their cookie deprecation is delayed until 2024. . Publishers and advertisers are concerned that going cookieless will make it harder to reach their audiences and hinder their revenue growth.

Cookies 74

Cookies CPM Food Ad Tech 74

Ad Monsters

FEBRUARY 15, 2023

Your email touches every app you use, such as retail, social media, newsletters, and streaming. It holds enough information to create a profile for your consumers’ digital identity because it contains your audience’s first-party data straight from the source. Can you explain how a hashed email address can replace a cookie?

Cookies 90

Cookies Audience Impressions Retail 90

Basis

FEBRUARY 9, 2024

It’s the evolving challenge to connect meaningfully with audiences amidst a heightened focus on user data privacy, fueled by consumer demands, regulation, and major changes from tech giants. This year, signal loss will hit an inflection point as Google restricts third-party cookie access in its market share-leading Chrome browser.

Advertising 73

Advertising Cookies Non-Profit CPA 73

YieldBird

NOVEMBER 10, 2023

Black Friday 2022 boosted retailers, with shoppers eagerly hunting for deals. Across the Atlantic in the US, Black Friday 2022 raked in an impressive $9.12 Yet, without a sound targeting framework, delivering excellent ad exposure, encompassing viewability, impressions, and clicks, becomes challenging. Let’s dive in!

Viewability 98

Viewability Impressions CPM Conversion Rate 98

Martech

OCTOBER 19, 2022

But for many, this new era of ultra-sophisticated audience-based targeting is begging more questions than the martech industry can answer. How those audiences are modeled. However, it’s just as crucial to be aware of targeting audiences that could be stigmatizing or just too personal. Consumers are wise to data usage now.

Ad Targeting 133

Ad Targeting Audience Cookies Retail 133

Clearcode

APRIL 7, 2022

Third-party cookies were the main mechanism for identifying individuals across different websites for the purpose of showing them personalized ads, running frequency capping, measuring the performance of campaigns, and performing attribution. Various solutions to this problem have emerged, with data clean rooms being one of the main ones.

Cookies 97

Cookies Ad Targeting Retail Audience 97

Media Math

MARCH 22, 2022

You may view Tom and Jerry as the walled gardens vs. the independents, SSPs vs DSPs, or Cookies vs. RampID, but there’s no shortage of one chasing the other in the hopes of convincing the industry (or worse, investors) where to put their money. There’s a lot of cat and mouse playing out in programmatic advertising. How do they do that?

Header Bidding 91

Header Bidding Advertising Cookies Viewability 91

Smart-Hub

OCTOBER 16, 2023

On September 20 and 21, over 800 thought leaders convened to explore pivotal themes such as artificial intelligence in marketing, the evolution of retail media, automation, the emergence of Web3, sustainability, and other pertinent subjects. These algorithms allow marketers to analyze real-time data to make informed decisions quickly.

Retail 64

Retail Ad Exchange Cookies Fashion 64

Ad Monsters

OCTOBER 25, 2022

Even a blind man can see the accelerated growth of the retail media market. From the confluence of the Pandemic to the shift of incremental spend from other media channels, retail media is a commerce subsidiary that, like the heart, keeps that aspect of advertising alive. Commerce media is bustling. The Creative.

Media 52

Media Retail Education Cookies 52

VideoWeek

APRIL 26, 2024

WBD says Olli has an audience graph covering its direct relationships with consumers which covers over 100 million households and 700 million devices across the US, which it says enables it to recognise its audience across different devices and media types. I hope business acts on these findings.” Read more on VideoWeek.

Non-Profit 52

Non-Profit Cookies Ad Tech Audience 52

Martech

JANUARY 3, 2023

CPGs and third-party audiences. To help meet their brand marketing goals, CPGs have primarily focused budgets on the highly scalable third-party audiences curated by vendors and agency partners. brand lift survey, ad impression/frequency management) rely heavily on third-party cookies.

ROI 93

ROI Control Group Audience Cookies 93

Ad Monsters

JUNE 16, 2022

And while what life looks like post-cookie ran throughout the two days of knowledge sharing, there was a deep focus on what is actually happening right here and now and why you should be paying closer attention. Retail Media Networks represent an oasis in a data desert, 3rd party cookies have been a mirage.”

Viewability 52

Viewability Cookies Retail eCommerce 52

Martech Series

JUNE 15, 2022

Identity lockr, designed in direct response to the challenges posed by new privacy regulations and third-party cookie deprecation, is a platform for publishers to manage user registration and capture first-party data while respecting user consent and communication preferences. Audience Development. Subscriber Marketing.

A/B Testing 84

A/B Testing Communications Audience Cookies 84

Adtelligent

FEBRUARY 2, 2022

From the dawn of digital advertising in the 90s, cookie-based targeting was a go-to technique for tracking user behavior and delivering relevant ads for the right audiences. More and more marketers turn to alternatives to third-party cookies and try to decrease their reliance on third-party data. Behavioral targeting.

Marketing 52

Marketing Cookies Demand Side Platform Impressions 52

Basis

JANUARY 4, 2023

There’s no question that digital audio is growing in importance, commanding an increasing share of our day and engaging audiences in ways few channels can. And with TV and radio audiences fragmenting under the force of digital, DOOH is helping advertisers fill the one-to-many void. Retail media is shaking things up!

Advertising 75

Advertising Pop-Up Retail Real Estate 75

VideoWeek

FEBRUARY 2, 2024

Co-op Launches a Retail Media Network UK grocery retailer Co-op is launching a retail media network, Co-op Media Network, the company has announced. Co-op is already active in the retail media space, making its first-party customer data available to brands for targeting via an in-house team. Studies carried out by xpln.ai

Retail 52

Retail Media Cookies Agency 52

illumin

OCTOBER 20, 2023

Contextual targeting is an essential concept in digital advertising that focuses on delivering ads to the right audience at the right time. While they both aim to reach the right audience, they differ significantly in how they achieve this goal. Lastly, contextual targeting improves return on investment (ROI) for advertisers.

Advertising 52

Advertising Audience Machine Learning Conversion Rate 52

Basis

MARCH 7, 2023

Point-of-purchase: Screens (often smaller) that reach consumers in shopping or check-out environments in destinations like grocery stores, big box retailers, convenience stores, liquor stores, etc. With DOOH, there’s no need to think about alternative solutions to third-party cookies or ways to target that are privacy friendly.

Advertising 78

Advertising Pop-Up Impressions Demand Side Platform 78

Basis

MARCH 16, 2023

Then there’s the added dynamics of retail media networks , around which programmatic advertisers are swirling with interest thanks to their treasure trove of first-party consumer data and closed-loop attribution. Experiment with copy, visuals, links, whatever, and narrow down what your audience is responding to.

ROI 68

ROI Advertising Brand Awareness Cookies 68

Lemonads

JULY 5, 2020

If you have online content and an audience, you can decide to monetize it or work with an affiliate marketer who will be in charge of your affiliate program. The Publisher or Advertiser is an online content (a blog, a marketplace, a social media page, a website, emailer…), and an audience. How do I become an affiliate marketer?

Affiliates 52

Affiliates Marketing Banner CPA 52

Basis

OCTOBER 9, 2023

When rolled out correctly, direct response marketing can be a highly effective means of quickly generating leads and guiding target audiences through the sales funnel. is to know your target audience—to fix your offer on a buyer persona and then craft something that will appeal to their wants and needs. You get the idea.

Marketing 67

Marketing Rich Media Audience Education 67

VideoWeek

FEBRUARY 16, 2024

In this week’s Week in Review: OpenAI unveils impressive text-to-video capabilities, TF1 sees positivity in the ad market, and The Independent enters talks to take control at BuzzFeed UK & I. For example, a person might take a bite out of a cookie, but afterward, the cookie may not have a bite mark,” said the company.

Marketing 52

Marketing Media Entertainment Agency 52

Digiday

OCTOBER 4, 2022

As a cookie-less environment approaches, the submissions made it clear that companies are leaning into — and driving for even more creativity with — programmatic and monetization platforms. By streamlining content creation workflows, social media teams can better engage audiences with unique, on-brand creative. Best CRM Platform Act!

Viewability 67

Viewability Healthcare A/B Testing Food 67

Clearcode

SEPTEMBER 20, 2023

Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. Advantages of DSPs include automated ad buying, scalability, cost-effectiveness, and precise audience targeting. An example of integration between a DSP and a DMP is to gain audience extension.

Demand Side Platform 99

Demand Side Platform Ad Exchange Ad Inventory Impressions 99

Digiday

SEPTEMBER 22, 2022

A lot of retail media networks come into play. Cookie-pocalypse when? “I I think [Google deprecating third-party cookies in its Chrome browser] is never going to happen.”. If we get people to test these [cookie-less] methods out and buy above open-market rates, it’ll greatly benefit Safari traffic.

Media 60

Media Cookies Conversion Rate Affiliates 60

Digiday

APRIL 18, 2023

Not only can they use the open market as a source of market intelligence to see who is buying their impressions and how, it’s also a less riskier move given how flexible this revenue for publishers can be. That’s why there’s so much riding on seller-defined audiences and Google’s publisher provided signals.

Marketing 55

Marketing Demand Side Platform Ad Tech Media 55

Digiday

OCTOBER 19, 2022

We have a handful of travel clients, retail clients, entertainment, those have been significantly up. In February 2022, when economic concerns became more pronounced, the top 10 automotive advertisers steeply cut spending on linear ad impressions in the U.S. Luxury retail is somewhat of an anomaly in the supply chain struggle.

Agency 65

Agency Media Retail Entertainment 65

VideoWeek

JULY 8, 2022

YouTube still seems focussed on winning over creators for Shorts – its blog post this week marking the one year anniversary touted Short’s ability to grow musicians’ audiences. NielsenIQ and GfK announced a merger designed to scale retail measurement products across new markets and consumer segments.

Ad Tech 98

Ad Tech eCommerce Media Agency 98

VideoWeek

FEBRUARY 9, 2024

In this week’s Week in Review: MFE’s pan-European ambitions take a step forward, UK audience turned off SVOD at Christmas, and IPG targets a better 2024 after slight dip in organic net revenues. 1, which paves the way for MFE to gain de facto sole control of ProSieben. said Mohan. Read more on VideoWeek.

Cookies 98

Cookies Media Agency Audience 98

Basis

JANUARY 2, 2024

Signal loss is top of mind throughout the industry as third-party cookie deprecation in Google’s Chrome browser becomes a reality: Cookies will be disabled for 1% of users in Q1 of 2024, and the rest appear set to be disabled by year’s end. 2024 is shaping up to be a dynamic year in programmatic advertising.

Advertising 59

Advertising Cookies Impressions Audience 59

Martech Series

FEBRUARY 2, 2023

Important tip: It should also be noted that the data of customers which you are storing and collecting is an intricate topic which must be done abiding by a certain set of rules and regulations like the GDPR of the country and the organization which operates from and/or of your target audience.

Marketing 102

Marketing Conversion Rate Click Through Rate Cookies 102

VideoWeek

JUNE 23, 2023

Firstly, he CNIL says that Criteo failed to verify with its partners whether users had given consent to use of cookies for tracking, meaning that in some cases Criteo deployed cookies even where the user hadn’t consented. Secondly, it did not make it clear to users exactly how data would be used, using vague and broad terms.

GDPR 52

GDPR Cookies Ad Tech Agency 52

Lemonads

SEPTEMBER 10, 2020

Nativo’s mission is to equip advertising for the age of content, improving the web experience and creating meaningful connections for today’s digital consumer with an extraordinary reach of 630M professionals, keeping the audiences engaged which is what matters most!

Native Advertising 52

Native Advertising Advertising CPC Banner 52