Martech Series

JANUARY 18, 2023

AdTheorent Predictive Audience Builder Delivers Customizable Machine Learning Tools to Enhance Audience Reach, Composition and Quality. AdTheorent Predictive Audience Builder leverages customizable and primary-sourced seed data sets to mimic the audience profile of an advertiser’s desired target.

Audience 87

Audience Machine Learning Impressions Finance 87

Ad Monsters

DECEMBER 12, 2023

The Protected Audience API is the most critical component of the privacy sandbox for audience addressability. As we’re all aware, Google has announced intentions to remove the third-party cookie from the Google Chrome Browser, outside of small groups of Related Web Sites, sometime near the end of 2024.

Audience 52

Audience Header Bidding Cookies Impressions 52

Digiday

MAY 22, 2024

Earlier this month, ad tech giant Colossus SSP was accused by Adalytics of tricking advertisers into buying audiences they weren’t trying to target. The claim was that the sell-side platform was changing the user ID attached to an ad impression to make it more appealing to advertisers. Thus, the SSP could charge a higher CPM.

CPM 67

CPM Cookies Affiliates Impressions 67

Ad Monsters

JANUARY 26, 2023

Last year, Black Friday saw another big boom — cookie stuffing — marking a sharp increase in fraudulent ad impressions. Confiant found a cookie-stuffing campaign running across multiple programmatic ad platforms around Black Friday. What is Cookie Stuffing? What did that teach us?

Cookies 78

Cookies CPL Ad Tech Affiliates 78

Martech Series

OCTOBER 13, 2022

Industry’s most privacy-forward, customizable and accurate audiences optimized with predictive targeting to drive superior performance. that delivers privacy-first machine learning-based advertising solutions to drive measurable outcomes for healthcare marketers, today announced the launch of AdTheorent Health Predictive Audiences.

Audience 80

Audience Healthcare Machine Learning Advertising 80

Ad Monsters

APRIL 29, 2024

Add the slow demise of 3rd-party cookies, and it’s never been harder to get your ad in front of your target customer. Add the slow demise of 3rd-party cookies, and it’s never been harder to get your ad in front of your target customer. With CTV, you don’t have to buy millions of impressions to make a sale.

Cookies 52

Cookies Advertising Impressions Manufacturing 52

Monetize More

JUNE 7, 2022

In 2019, Google initially announced third party cookies would be deprecated in the interest of protecting user privacy. Google is now slated to phase out support for the third party cookie in late 2023. But first, what’s a third party cookie? The deadline was kicked back multiple for various reasons.

Cookies 52

Cookies Header Bidding Clickbait First-Party Cookies 52

Clearcode

DECEMBER 6, 2022

Ever since Google Chrome announced that it would be shutting off support for third-party cookies , the race to find new solutions has been on. One such alternative to third-party cookies comes the IAB Tech Lab in the form of its Seller Defined Audiences (SDA) standard. What Are Seller Defined Audiences (SDA)?

Audience 52

Audience Cookies Header Bidding Demand Side Platform 52

Ad Monsters

MAY 13, 2024

For reasons that completely baffle me, the digital advertising industry congratulates itself for taking steps to eliminate third-party tracking cookies from the ecosystem, while replacing them with something equally bad from a consumer privacy perspective: various private signals that allow for one-to-one targeting.

Advertising 110

Advertising Cookies Machine Learning GDPR 110

Digiday

OCTOBER 13, 2022

Direct-to-consumer brand Crumbl Cookies is turning up its TikTok activity and leveraging an organic, trend-focused approach to better target Gen-Z. million followers from June 2021 to June 2022), as well as posting its own cookie-themed content. The brand has 3.03 million followers on Instagram, 1.59

Cookies 64

Cookies Food Impressions Audience 64

AdExchanger

FEBRUARY 15, 2024

Marketers want to reach underserved audiences. The phaseout of third-party cookies and other identity signals means that it’s harder to know who’s on the other side of an ad impression. But the open programmatic marketplace makes that difficult.

Media 82

Media Cookies Impressions Audience 82

Martech Series

AUGUST 2, 2022

New sell-side offering fundamentally improves the way first-party addressable audience data is segmented, controlled, and transacted by publishers to lift eCPMs and programmatic sales results. “Publishers know their content and audience engagement levels the best.

Audience 84

Audience Ad Server MarTech ROI 84

Martech

MAY 13, 2024

Quantcast is a global digital advertising, audience insights and measurement platform. based CMO Amit Kotecha in their New York office for a conversation about recent developments, including the latest delay in cookie deprecation and the new report from the U.K.’s We sat down with their U.K.-based We’re at a standstill.

Advertising 101

Advertising Cookies Machine Learning Ad Server 101

Adtelligent

MARCH 12, 2020

Google Chrome is on the way to third-party cookies removing. In August 2019 Google Chrome announced a phasing out of the third-party cookies support within 2 years. 5 Questions On Third-Party Cookies and Their Forthcoming Demise. What Is The Role Of Third-Party Cookies?

Cookies 52

Cookies First-Party Cookies Ad Tech Impressions 52

AdExchanger

SEPTEMBER 21, 2022

Defining Moments The IAB Tech Lab introduced Seller-Defined Audiences (SDA) in February as a post-cookie, post-ATT option for publishers to create targetable impressions without sending retargetable cookies or device IDs to DSPs. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

Retargeting 75

Retargeting Cookies Impressions Audience 75

Basis

APRIL 25, 2024

To start, there’s the matter of signal loss, driven by factors such as Apple’s App Tracking Transparency, data privacy regulations , the consumer demand for data privacy , and Google’s plans to deprecate third-party cookies in Chrome in 2025.

Brand Lift 80

Brand Lift Advertising Cookies Impressions 80

Ad Monsters

FEBRUARY 20, 2024

Google’s response to the IAB Tech Lab’s Privacy Sandbox analysis calls out several inaccuracies and the misconception that the Privacy Sandbox is a direct replacement for third-party cookies. Big G did not intend to directly replace third-party cookies or cross-site identifiers, despite potential misconceptions.

Cookies 90

Cookies Ad Exchange Mobile Ads Audience 90

Martech Series

JULY 13, 2022

Lotame, the only flexible data solutions provider to future-proof connectivity and drive performance across all screens, today announced findings from a Banana Boat campaign to test performance and scale of programmatic audience targeting across environments both with and without third-party cookies. Beat viewability benchmark by 34%.

Viewability 84

Viewability Cookies A/B Testing Audience 84

Clearcode

SEPTEMBER 20, 2023

The Top Reasons Why Companies Want To Build Their Own RTB Bidder or DSP For Ad Agencies For Tech Companies Benefits of Building Your Own Bidder or DSP for Advertising Operations Key Points A demand-side platform (DSP) is an AdTech platform for ad buyers (brands and ad agencies) to purchase ad inventory on an impression-by-impression basis.

Demand Side Platform 99

Demand Side Platform Ad Exchange Ad Inventory Impressions 99

Digiday

SEPTEMBER 27, 2022

Google may have yet to deprecate the third-party cookie in its Chrome browser, but publishers have been dealing with the online tracking mechanism’s absence in browsers like Apple’s Safari and Mozilla’s Firefox for years. Enter the IAB Tech Lab’s seller-defined audiences specification. It just doesn’t translate.

Cookies 59

Cookies Viewability Impressions Ad Inventory 59

PubMatic

FEBRUARY 1, 2023

Even prior to full third-party cookie deprecation, PubMatic is working with a growing number of top advertisers on how to use sell-side data activation to build channel-agnostic and efficient strategies to survive and thrive no matter what comes next. DSPs then automatically decide which media placements to buy for that advertiser.

Viewability 86

Viewability Demand Side Platform Cookies Impressions 86

Martech

MARCH 15, 2022

Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data.

First-Party Cookies 113

First-Party Cookies Cookies Impressions Ad Exchange 113

Ad Monsters

NOVEMBER 2, 2022

Ad tech was once a world dominated by cookies, but its reign is soon coming to an end. . Google keeps promising to follow suit, but now their cookie deprecation is delayed until 2024. . Publishers and advertisers are concerned that going cookieless will make it harder to reach their audiences and hinder their revenue growth.

Cookies 70

Cookies CPM Food Ad Tech 70

Ad Monsters

FEBRUARY 15, 2023

It holds enough information to create a profile for your consumers’ digital identity because it contains your audience’s first-party data straight from the source. In lieu of third-party cookie replacement, the hashed email is a strong identifier for the consumer. How does this method comply with privacy and data ethics?

Cookies 86

Cookies Audience Impressions Retail 86

Media Math

MAY 24, 2022

LiveRamp offers a sustainable, addressable identity solution that enables brands and advertisers to reach authenticated audiences across browsers, apps, and CTV at scale and across geos. Direct connection to high value audiences . Not available for every impression . Addressable identity solutions . Highest ROAS .

Cookies 92

Cookies Impressions Audience Advertising 92

Basis

JANUARY 24, 2024

Retail and e-commerce advertisers have long depended on third-party cookies for audience targeting and campaign success attribution. marketers needed a way to target audiences with personalized ads for specific products and to then measure the impact of their efforts. But what exactly should those efforts look like?

Retail 70

Retail Advertising Cookies Marketing 70

Ad Monsters

MARCH 11, 2024

The Privacy Paradigm Shift Privacy Sandbox heralds a substantial shift from relying on third-party cookies to a more anonymized framework aimed at safeguarding user privacy while allowing advertisers and publishers to meet their objectives.

Cookies 63

Cookies Ad Tech Impressions Advertising 63

YieldBird

MARCH 27, 2024

Welcome to a new piece in Yieldbird’s series, drawing from our own research into the significant shifts in the programmatic advertising landscape, specifically the move away from third-party cookies. The Importance of First-Party Data With less reliance on third-party cookies, first-party data is becoming crucial.

Cookies 52

Cookies Audience Header Bidding Impressions 52

Basis

FEBRUARY 9, 2024

It’s the evolving challenge to connect meaningfully with audiences amidst a heightened focus on user data privacy, fueled by consumer demands, regulation, and major changes from tech giants. This year, signal loss will hit an inflection point as Google restricts third-party cookie access in its market share-leading Chrome browser.

Advertising 73

Advertising Cookies Non-Profit CPA 73

Ad Monsters

DECEMBER 13, 2022

Thankfully, Emodo Institute took a deep dive into the wonderful world of marketer KPIs to showcase just how dramatically they were affected by cookie and ID loss. So maybe there’s something to the argument that attention metrics will be a key measure for advertisers once the cookie finally takes its final breath. ” . ” .

Viewability 70

Viewability Advertising Impressions Cookies 70

Basis

JANUARY 26, 2024

Page Kelley: Now that Google has started phasing out third-party cookies from users’ internet browsers, marketers should start to test and understand new cookie-proof ad targeting tactics to gain an understanding of their performance. What Should Marketers Start Doing In The New Year To Improve The “Health” Of Their Campaigns?

Advertising 78

Advertising Marketing Cookies Impressions 78

Martech

FEBRUARY 7, 2024

The Privacy Sandbox is intended to offer an alternative method of executing targeted digital advertising once third-party cookies are fully deprecated on the Chrome browser. Event-based impression and click metrics will be abandoned in favor of aggregated reporting. Click here for survey The key issues. ” This comes as the U.K.

Cookies 111

Cookies Ad Server Ad Exchange Ad Inventory 111

Ad Monsters

FEBRUARY 9, 2024

With an impressive persistence rate of 99.5%, it offers a dependable perspective on individuals, enhancing the accuracy of targeted efforts. Richer data benefits advertisers and content creators by enabling more effective audience segmentation.

Cookies 83

Cookies Ad Tech Ad Targeting Impressions 83

AdExchanger

JANUARY 10, 2024

Google Chrome will deprecate third-party cookies, Privacy Sandbox will dominate the conversation, and media will continue having a major crisis, as years of removing friction between consumer and content has cratered the value chain. While 2023’s return to fiscal responsibility made for rough waters, it will pale in comparison to 2024.

Ad Tech 117

Ad Tech Cookies Conversion Media 117

illumin

APRIL 30, 2024

As the digital world continues its deprecation of third-party cookies , brands worldwide are pivoting – searching for ways to effectively implement cookieless marketing and targeting. It is audience targeting based upon their geography or location using identifiers such as country, state, or zip code. What is geotargeting?

Geo targeting 59

Geo targeting Demand Side Platform Cookies Food 59

illumin

APRIL 29, 2024

Tech giant Google has announced that it is once again delaying its planned phase-out of third-party cookies. In a (maybe not so) surprising turn of events, Google issued a company statement on April 23rd stating that it is halting its plan for the phase-out of third-party cookies on its Chrome browser.

Advertising 59

Advertising Cookies Ad Tech GDPR 59

VideoWeek

JULY 21, 2022

The loss of third-party cookies threatens to neuter a host of digital ad measurement tools. After all, marketers aren’t really interested in how many impressions were delivered, but how many impressions actually left an impression. Media measurement has arguably never faced more upheaval than it is facing right now.

Viewability 122

Viewability Agency Impressions Clickbait 122