Digiday

SEPTEMBER 27, 2022

Google may have yet to deprecate the third-party cookie in its Chrome browser, but publishers have been dealing with the online tracking mechanism’s absence in browsers like Apple’s Safari and Mozilla’s Firefox for years. Enter the IAB Tech Lab’s seller-defined audiences specification. It just doesn’t translate.

Cookies 64

Cookies Viewability Impressions Ad Inventory 64

YieldBird

NOVEMBER 10, 2023

Across the Atlantic in the US, Black Friday 2022 raked in an impressive $9.12 Yet, without a sound targeting framework, delivering excellent ad exposure, encompassing viewability, impressions, and clicks, becomes challenging. billion in sales , while Cyber Monday smashed records with a remarkable $11.3

Viewability 98

Viewability Impressions CPM Conversion Rate 98

Martech

MARCH 6, 2023

CTV advertising ad impressions increased by 31% quarter over quarter in Q4 2020, according to Conviva’s State of Streaming report. While cookies are going away, IP targeting is here to stay. Step 1: Understand your target audience CTV advertising lets you connect with almost any segment and helps you broaden your reach.

Viewability 83

Viewability Conversion Rate Impressions Conversion 83

AdExchanger

JANUARY 10, 2024

Google Chrome will deprecate third-party cookies, Privacy Sandbox will dominate the conversation, and media will continue having a major crisis, as years of removing friction between consumer and content has cratered the value chain. While 2023’s return to fiscal responsibility made for rough waters, it will pale in comparison to 2024.

Ad Tech 135

Ad Tech Cookies Conversion Media 135

Martech

MARCH 15, 2022

Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data.

First-Party Cookies 115

First-Party Cookies Cookies Impressions Ad Exchange 115

Basis

DECEMBER 6, 2022

Cookie Free. As marketers prepare for the eventual demise of third-party cookies , contextual targeting offers a tried-and-tested, cookie-free solution that brands can ( and should! Reach Niche Audiences. This targeting tactic can also offset the higher data fees that come with first- and third-party data.

Cookies 65

Cookies CPC CPM Viewability 65

YieldBird

JUNE 14, 2023

Digital publishers face formidable obstacles like advanced ad-blocking and the impending demise of third-party cookies, compelling them to adapt and adopt alternative strategies to uphold or enhance their advertising earnings. The 3 main pillars of our refresh strategy are control, monitoring user behavior, and viewability.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

YieldBird

JUNE 14, 2023

Digital publishers face formidable obstacles like advanced ad-blocking and the impending demise of third-party cookies, compelling them to adapt and adopt alternative strategies to uphold or enhance their advertising earnings. The 3 main pillars of our refresh strategy are control, monitoring user behavior, and viewability.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

Media Math

MARCH 22, 2022

You may view Tom and Jerry as the walled gardens vs. the independents, SSPs vs DSPs, or Cookies vs. RampID, but there’s no shortage of one chasing the other in the hopes of convincing the industry (or worse, investors) where to put their money. There’s a lot of cat and mouse playing out in programmatic advertising. How do they do that?

Header Bidding 91

Header Bidding Advertising Cookies Viewability 91

Ad Monsters

JUNE 16, 2022

And while what life looks like post-cookie ran throughout the two days of knowledge sharing, there was a deep focus on what is actually happening right here and now and why you should be paying closer attention. Retail Media Networks represent an oasis in a data desert, 3rd party cookies have been a mirage.”

Viewability 52

Viewability Cookies Retail eCommerce 52

Smart-Hub

APRIL 29, 2024

Advanced tools can analyze customer data at scale to segment the audience and create tailored advertising content. There have been discussions for several years that Google would discontinue support for cookies. So, you still have some time to decide how to proceed. Build Your Profitable Ad Exchange Business With Us!

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Ad Monsters

JUNE 23, 2022

At Cannes, pubs were encouraged to shift gears from thinking about cookie deprecation as a bad thing and instead just find new strategies for solving for addressability. Gary Vee Says Reach and Impressions Are a Lie. With the end of cookies, pubs need to consider that maybe attention metrics aren’t such a crazy idea afterall.

Ad Tech 87

Ad Tech Advertising Cookies Viewability 87

InMobi

JANUARY 23, 2022

In addition, Google announced that it would officially phase out support for third-party cookies in Chrome by 2023. Even without individual identifiers like the IDFA, it’s still possible to target and reach the right audiences as well as measure mobile advertising performance effectively.

Banner 52

Banner Viewability Cookies Click Through Rate 52

Ad Ops Hero

MARCH 25, 2023

Templates for identifying audiences and targeting. Adding event tags to impressions & clicks, other platforms can keep track of data. This allows you to leverage Floodlight audiences across different inventory, channels, and devices available in Display & Video 360 (DV360). Rotation of ads.

Impressions 52

Impressions Conversion Rich Media Ad Server 52

Digiday

SEPTEMBER 15, 2022

Blavity Inc has added more than 50 new advertisers to its client roster this year, increasing its ad revenue by 56% in the first half of 2022, but as the year has progressed, delivering on some clients’ key performance indicators (KPIs), like total impressions, has gotten difficult, if not impossible. Keeping up with commerce.

Media 60

Media Advertising Cookies Impressions 60

InMobi

FEBRUARY 18, 2016

As such, keywords scraped from the mobile website are a rich data source for identifying audience personas. need to be crunched together to build reliable audience personas. Creative Capabilities: Brand advertisers have often relied on interactive ad creatives to engage with their target audience and build a relationship with the user.

Viewability 52

Viewability Cookies Rich Media Impressions 52

Basis

MARCH 7, 2023

And, unlike many other ad formats, DOOH ads are non-skippable and highly viewable, so bold and engaging messaging/creative has a high probability of making an impression: A recent study found that DOOH ads have the power to deliver impact in as little as a one- or two-second glance.

Advertising 78

Advertising Pop-Up Impressions Demand Side Platform 78

Digiday

OCTOBER 4, 2022

As a cookie-less environment approaches, the submissions made it clear that companies are leaning into — and driving for even more creativity with — programmatic and monetization platforms. By streamlining content creation workflows, social media teams can better engage audiences with unique, on-brand creative. Best CRM Platform Act!

Viewability 67

Viewability Healthcare A/B Testing Food 67

InMobi

JULY 21, 2016

One needs to transition from the easy to implement, widely available cookie based desktop world to the device identifier based mobile world. From thinking audience-first to maximizing reach through diversified ad format, constant optimization for results is truly at the heart of programmatic.

Banner 52

Banner Viewability Impressions Audience 52

Digiday

SEPTEMBER 22, 2022

Cookie-pocalypse when? “I I think [Google deprecating third-party cookies in its Chrome browser] is never going to happen.”. If you’re open-market mostly, the rates are so drastically different that you’re already losing a ton of money by not having a solution for better valuation of inventory in cookie-light environments.”. “If

Media 60

Media Cookies Conversion Rate Affiliates 60

InMobi

NOVEMBER 23, 2021

Relying on InMobi’s SKAdNetwork (SKAN) compliant supply for attribution, performance advertisers on InMobi Exchange served even more iOS impressions in Q3 than in Q2 – a quarter-on-quarter increase of 35%. UA advertisers leveraged this to drive even more iOS installs.

Header Bidding 52

Header Bidding Viewability Click Through Rate Advertising 52

VideoWeek

JUNE 24, 2022

Magnite and LG Ads Solutions agreed a multi-year deal, enabling Magnite to access LG’s audience-level automatic content recognition (ACR) data for planning, activation, measurement and advanced analytics across its SSP. NYT’s Impressive Growth Continues. Magnite and LG Partner on Planning, Activation and Analytics.

Ad Tech 98

Ad Tech Agency Media Audience 98

InMobi

APRIL 4, 2019

While it’s relatively easy for advertisers to set up and optimize campaigns at scale with open exchanges, they historically have had issues with low impression costs, fraud and less-than-stellar ad quality. The same logic applies to brands trying to advertise to all of their target audiences across lots of properties.

Advertising 52

Advertising Ad Exchange Fill rate Ad Inventory 52

VideoWeek

FEBRUARY 9, 2024

In this week’s Week in Review: MFE’s pan-European ambitions take a step forward, UK audience turned off SVOD at Christmas, and IPG targets a better 2024 after slight dip in organic net revenues. Piers Morgan Migrates to YouTube Amid Low TV Ratings Piers Morgan is moving his TalkTV show to YouTube in a bid for larger audiences.

Cookies 98

Cookies Media Agency Audience 98

Basis

MARCH 14, 2023

Once you’ve identified your KPIs and planned for optimizations, consider the following when planning an effective CTV campaign: All eyes are on you : Since CTV ads are 100% viewable, full-screen, and almost always non-skippable, it’s important to design ads that captivate your audience and elevate your unique brand voice.

Advertising 77

Advertising A/B Testing Audience Viewability 77

Monetize More

DECEMBER 28, 2022

This means that you can get more information from each impression than if you were running ads on Google AdWords or Facebook. Pubs need to regularly test 3-5 CTAs on a weekly basis with different audiences. With cookies soon to become unsupported, contextual retargeting will help publishers focus on relevant ads only.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Monetize More

APRIL 13, 2023

Header Bidding History | Issues with the Programmatic Waterfall Model Traditional Waterfall Model The reason why the waterfall bidding or the daisy-chain system was replaced was the price your impression sells for barely even accounts for its real value. However, this variable is known to be a bad predictor of what an ad impression is worth.

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Basis

AUGUST 30, 2022

CTV ads are high-quality, non-skippable, and 100% viewable. That means there’s a huge opportunity to captivate audiences and tell your brand or product’s story through a compelling CTV ad. Have I been mindful of the length of my ad, perhaps using A/B testing to determine what resonates most with my audience?

Advertising 77

Advertising Viewability Brand Awareness A/B Testing 77

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Does this solution use third-party cookie data?

First-Party Cookies 68

First-Party Cookies Cookies Header Bidding Ad Tech 68

Media Math

MAY 23, 2022

This type of ecosystem shows marketers where their ads are running, helps them understand their audiences in more detail by layering in additional insights and offers single-view reporting. It also allows for the seamless execution of innovation and the ability to test and learn to future-proof for the post-cookie world.

Marketing 52

Marketing Viewability Impressions Direct Data 52

MobileAds

JANUARY 25, 2021

Tracking ads on a desktop: The redirecting the client gives each platform the ability to drop or read a cookie. Downstream conversion tracking, frequency measurement, and audience profiling. Client-side monitoring of key metrics i.e. clicks and impression for billing purpose. Tracking ads on mobile: Cookies not supported.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

Adtelligent

OCTOBER 6, 2021

With its optimization algorithms and consistent delivery of the highest CPMs (cost per 1000 impressions), programmatic attracts many websites to automate ad sales and maximize ad revenue. Ad networks are also used similarly, but it serves as a mediator that offers advertisers previously unsold impressions from different sources.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Monetize More

APRIL 4, 2023

Here are the steps involved in PMP optimization: Define campaign goals : The first step in PMP optimization is to define the campaign goals, such as increasing revenue, improving ad viewability, or boosting engagement. Identify target audience : The next step is to identify the target audience for the campaign using first-party data.

Click Through Rate 75

Click Through Rate Audience CPC CPA 75

Single Grain

JULY 18, 2023

These are the basic features of programmatic advertising: Real-Time Bidding (RTB): This is one of the most common types of programmatic advertising, where advertising inventory is bought and sold on a per-impression basis in real-time on the ad exchange. The bids are based on the target audience, ad placement relevance, and campaign goals.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Brid.tv

JUNE 26, 2023

They negotiate all the terms with buyers, including audience targets and cost per impression. In addition, Aniview gives publishers complete control over their creatives with various inventory management features and audience targeting options. These networks do the work for you. What to Look for in a Video Ad Network?

Ad network 40

Ad network Video Ads Header Bidding CPM 40

VideoWeek

OCTOBER 20, 2023

It can also provide audience insights, for example describing key audiences for specific M6 shows. These insights will help advertisers optimise their campaigns based on one of six KPIs: viewability, CTR, brand awareness, consideration, purchase intent and attention. Warner Bros.

Ad Tech 52

Ad Tech Media Agency Retail 52

VideoWeek

MAY 26, 2023

It’s impossible to predict how audiences will respond but this could be an alternative. It’s impossible to predict how audiences will respond but this could be an alternative. This covers video-tracked ads, impressions and related viewability metrics (including general invalid traffic detection) on CTV.

Viewability 52

Viewability Non-Profit Agency Ad Tech 52