Martech Series

FEBRUARY 17, 2023

Do more with less Of course it’s not as black-and-white as sticking to your guns and waiting for audiences to engage. Part of the problem with online advertising is that until now, a large proportion of impressions have gone unnoticed, thanks to poor placements, as well as bot traffic stealing valuable ad spend.

Viewability 87

Viewability Advertising Impressions Brand Awareness 87

Ad Monsters

DECEMBER 13, 2022

According to the study, “consumers have to be ID’d on the ad impression, and then subsequently on the transaction, store visit, or another measured event. Then those two events need to be matched to attribute the action to the ad impression. Accuracy is key and any remnants of duplicate impressions should be accounted for.

Viewability 102

Viewability Advertising Impressions Cookies 102

illumin

NOVEMBER 26, 2018

In particular, it helped us to confirm a preconceived notion regarding a digital advertising metric: viewability. As we imagined, viewability is being used as a KPI for video advertising, but should it be? How Does The MRC Define Viewability? Specifically, a legitimate click on a video ad (i.e.

Viewability 53

Viewability Video Ads Impressions Advertising 53

Martech

SEPTEMBER 7, 2022

These guidelines include new standards for ad viewability, measurement, inactivity and even fraud, as they apply to game environments and game play. The update includes guidance on ad exposure and viewability, along with terminology that can apply to other digital channels, according to the IAB. Measurement standards. Get MarTech!

Viewability 123

Viewability Impressions MarTech Advertising 123

Martech

JUNE 14, 2022

The proposed metrics address issues like viewability, measurement and fraud for ads that appear in the gameplay environment. Among the intended benefits of the guidelines are: Establishing viewability standards for in-game ads, including screen size, resolution, angle and lighting. Why we care.

Viewability 97

Viewability Impressions Entertainment Audience 97

InMobi

JULY 31, 2017

However, measuring mobile viewability is still extremely limited. Many brand marketers wonder how to measure viewable impressions on mobile without sacrificing media performance. With a slow load time, viewability and completion rates are both severely lessened. Of course, most users will abandon the ad after two seconds.)

Viewability 52

Viewability Cookies Impressions ROI 52

VideoWeek

JULY 21, 2022

After all, marketers aren’t really interested in how many impressions were delivered, but how many impressions actually left an impression. The implicit assumption is that if you reach a large audience, a good portion of that audience will pay attention to the ad. BuzzFeed is one example.

Viewability 122

Viewability Agency Impressions Clickbait 122

illumin

DECEMBER 6, 2018

native advertising and skins to match the web environment), audiences are quick to thwart advertising efforts to get consumers to really see an ad. Advertisers are complaining about the current IAB Viewability standard (noted as “2 continuous seconds” for video ads according to MRC). Regulations Don’t Solve The Issue.

Viewability 40

Viewability Native Advertising Video Ads Impressions 40

InMobi

SEPTEMBER 18, 2017

Updated July 2, 2019 Learn More About AVOC And Other Viewability Benchmarks Video consumption on mobile devices, specifically smartphones, has exploded over recent years. But measuring beyond a viewable impression is crucial to know if your ad is being seen, heard and completed by a human. Nowadays, adults are spending over 1.5

Viewability 52

Viewability Real Estate Impressions Video Ads 52

illumin

MARCH 21, 2024

Brands must also consider how their keywords might appeal to the wrong audiences. Content that uses specific and relevant keywords ensures that ads reach the correct audience. In addition to keywords, these systems use the surrounding context to choose an audience for the content.

CPC 105

CPC Viewability Audience SEO 105

Monetize More

FEBRUARY 26, 2023

CPM stands for “Cost Per Mile” or cost per 1000 impressions. For example, the advertiser budget for a campaign is $20, and the ad receives 2000 impressions. To calculate CPM you take ($20/2000) * 1000 = $10 which means that the advertiser is willing to spend $10 for every thousand impressions. There’s no concern regarding CTR.

CPM 98

CPM Impressions Viewability Click Through Rate 98

Martech Series

JANUARY 9, 2023

Start.io, the leading mobile marketing and audience platform, announced a full implementation of Pixalate Analytics and MRT solutions for prevention of digital ad fraud, specifically in mobile app environments. Marketing Technology News: The Benefits of PR in Modern Day Marketing. ensure that all inventory is legitimate.

Viewability 78

Viewability Impressions MarTech Audience 78

illumin

NOVEMBER 29, 2023

A great ad makes it easy to reach new audiences, increase engagement, and gain new customers. Topical subjects garner engagement This ad easily garners audience engagement with its subject matter and catchy visuals. By connecting with audiences through topical content, Skittles builds ongoing, meaningful engagement.

Brand Awareness 94

Brand Awareness Viewability Conversion Audience 94

Basis

JULY 18, 2023

or good old display (in 2021, video accounted for more than 50% of display ad spend ), video ads are an increasingly popular way to reach audiences. Viewability Like CPCV, viewability is a solid metric to include in your reporting because it provides reassurance about the effectiveness of your spend. well, we’re glad you asked!

Viewability 52

Viewability Marketing Impressions Video Ads 52

PubMatic

FEBRUARY 1, 2023

Demand-side platforms (DSPs) can help brands and agencies use data to target audiences by automating the purchase of digital ads. Advertisers buy impressions across multiple publishers at the same time, targeting users with data like geo/location and browsing history.

Viewability 86

Viewability Demand Side Platform Cookies Impressions 86

Martech

MARCH 6, 2023

CTV advertising ad impressions increased by 31% quarter over quarter in Q4 2020, according to Conviva’s State of Streaming report. Step 1: Understand your target audience CTV advertising lets you connect with almost any segment and helps you broaden your reach. Consequently, ad placement/timing affects audience retention.

Viewability 81

Viewability Conversion Rate Impressions Conversion 81

Ad Monsters

DECEMBER 19, 2023

Consider MFA inventory MFA inventory : sellers of such inventory are never going to voluntarily add extra fields to their impression reports showing how many other ad placements were simultaneously loaded on the page, or how many ad placements didn’t meet viewability standards. Nothing could be further from the truth.

Media 127

Media Impressions Education Viewability 127

Ad Monsters

JANUARY 12, 2024

In 2024, we can see that the choice is a clear preference as legacy subscription players rethink their strategy around premium offerings, consumers are looking to cut costs, and the quality of FAST content is impressive. Research shows that consumers pay 4X more attention to ads relevant to the content they are watching.

Viewability 111

Viewability Electronics Retail Audience 111

Martech

FEBRUARY 28, 2024

While benchmarks and leading indicators help guide our decisions, the variables that can change outcomes are unique to each company, category and audience. Especially in organizations with a sales-led motion, things have to be viewable on a dashboard within a quarter to satisfy leadership. Now, marketing needs to show ROI quickly.

Marketing 140

Marketing Brand Awareness Viewability Audience 140

YieldBird

NOVEMBER 10, 2023

Across the Atlantic in the US, Black Friday 2022 raked in an impressive $9.12 Yet, without a sound targeting framework, delivering excellent ad exposure, encompassing viewability, impressions, and clicks, becomes challenging. billion in sales , while Cyber Monday smashed records with a remarkable $11.3

Viewability 98

Viewability Impressions CPM Conversion Rate 98

Digiday

SEPTEMBER 27, 2022

During one of the event’s closed-door sessions — in which publishing executives were granted anonymity for candor — multiple publishing executives lamented seeing ad prices for impressions on cookieless browsers like Safari be half the rate of third-party cookie-enabled impressions. It just doesn’t translate.

Cookies 63

Cookies Viewability Impressions Ad Inventory 63

Automatad Inc.

APRIL 25, 2024

Video advertising refers to using video as a format to serve engaging ads that deliver a short brand message to the audience. These ads will bring you a good amount of viewable impressions and clicks, improving value of your ad inventory. It will reflect positively on impressions, conversions, and ad revenue.

Video Ads 52

Video Ads Advertising Viewability ROI 52

Martech Series

NOVEMBER 14, 2022

MGID , the global advertising platform, has announced the launch of interactive rich media ads across its portfolio of premium publishers, driving effectiveness for advertisers through increased audience engagement and attention. ” Marketing Technology News: Modeling Success – VBB vs. Modeled VBB (mVBB).

Rich Media 86

Rich Media Media Advertising Viewability 86

Monetize More

MARCH 10, 2023

One such metric is RPM, or revenue per thousand impressions. RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app. It represents the cost the advertiser will pay for every 1,000 ad impressions served on a publisher’s website. for 104,752 ad impressions.

Header Bidding 98

Header Bidding CPM Ad Inventory Click Through Rate 98

Clearcode

JANUARY 31, 2023

IIG minimizes the threat of ad fraud in relation to viewability, impressions, reach / frequency, and engagement. The new standards are focused on: Re-examining the 10-second cumulative exposure duration for counting a valid impression that includes “sight, sound, and motion,” as well as 3D and virtual environments.

Advertising 52

Advertising Viewability Impressions Click Through Rate 52

Monetize More

DECEMBER 29, 2022

You’re making a smart decision that will help you reach new audiences and get your content seen by more people. Targetable : Audience Lists, Demographic Information. Viewable : Viewability Measurement, 3P Verification (The 3P’s are Premium, Placement and Player). Predicted Viewability Bucket. Congratulations!

Viewability 52

Viewability Video Ads Audience A/B Testing 52

Martech Series

NOVEMBER 20, 2022

DMPs provide information about the audiences for whom the advertisement is made, and CDPs create, unify, and store audience data accessible to other marketing systems. On the other hand, ad exchanges automate the buying and selling process on an impression-by-impression basis through real-time bidding (RTB).

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Martech Series

NOVEMBER 21, 2022

Researchers looked at the performance of campaigns with similar formats and discovered that in all instances, Azerion’s formats drove significantly more attention than its competitors’ formats, highlighting the power that creative has on viewability. Marketing Technology News: MarTech Interview with Jill Ransome, CMO at Jitterbit.

Advertising 88

Advertising Viewability Display Advertising Audience 88

YieldBird

JUNE 14, 2023

Monitoring and optimization: Publishers closely monitor the performance of the refreshed ads, analyzing metrics such as click-through rates, viewability, and conversions. By dynamically refreshing ads based on user preferences, browsing patterns, or demographic data, publishers can present more relevant ads to their audience.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

YieldBird

JUNE 14, 2023

Monitoring and optimization: Publishers closely monitor the performance of the refreshed ads, analyzing metrics such as click-through rates, viewability, and conversions. By dynamically refreshing ads based on user preferences, browsing patterns, or demographic data, publishers can present more relevant ads to their audience.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

Martech Series

JUNE 28, 2022

As the video player technology for 4000+ leading publishers including The Associated Press, Accuweather, McClatchy and Reuters, Connatix offers unique, proprietary inventory and engaged audiences that advertisers would not be able to target without leveraging Connatix’s technology.

Viewability 85

Viewability Impressions Video Ads MarTech 85

Monetize More

MARCH 10, 2023

One such metric is RPM, or revenue per thousand impressions. RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app. It represents the cost the advertiser will pay for every 1,000 ad impressions served on a publisher’s website. for 104,752 ad impressions.

Header Bidding 73

Header Bidding CPM Ad Inventory Click Through Rate 73

Martech

JANUARY 30, 2024

That was largely driven by conversations about our overall customer acquisition strategy, the different sources we look at to get in front of our audience, and the customer journey overall.” They decided to approach it as an opportunity to learn other ways to find their audience. We’ve been thinking about it since 2022.

Cookies 124

Cookies Marketing Retargeting CPC 124

Ad Monsters

MARCH 3, 2023

For advertisers, the promise of programmatic has been to reach the right audiences in the right places at the right times. ELEVATE includes an Accountability Score metric designed to assist brands in identifying new growth opportunities in media plans that drive unique audiences, minimize brand fraud and improve brand outcomes.

Viewability 64

Viewability CPM Audience Ad Tech 64

Monetize More

FEBRUARY 8, 2023

This maximizes the value of your ad inventory, making every impression count. Switching to header bidding from the waterfall setup will also reduce ad loading times, increasing ad viewability and effectiveness. Even though the CPM for those impressions will be lower for the first ad served, you will increase your page RPM.

Header Bidding 52

Header Bidding Viewability Ad network CPM 52

Digiday

MARCH 7, 2023

YouTube wants the Media Rating Council’s viewable impression standard to be the basis for measuring impressions. The MRC has set forth the viewable impression, which we believe is a good standard that the industry should rally behind,” Alessi said. “It’s like, ‘Fine, start there.’

Viewability 60

Viewability Impressions Agency Media 60

OpenX

FEBRUARY 6, 2024

We report attention, co-viewing, viewability and more enabling the media ecosystem to better understand the value of inventory. This level of detail helps DSPs, SSPs, advertisers, and media companies better identify audiences, better value inventory, and avoid wasteful, low-attention inventory.

Viewability 52

Viewability Manufacturing Ad Inventory Impressions 52