Monetize More

FEBRUARY 8, 2023

This maximizes the value of your ad inventory, making every impression count. Switching to header bidding from the waterfall setup will also reduce ad loading times, increasing ad viewability and effectiveness. Even though the CPM for those impressions will be lower for the first ad served, you will increase your page RPM.

Header Bidding 52

Header Bidding Viewability Ad network CPM 52

Automatad Inc.

NOVEMBER 23, 2023

Here is when advertisers bid to impress your visitors with their ads. SSPs use tons of visitor data to select ads that grab attention and make your audience happy. Buying and optimizing ad inventory, audience targeting, and data utilization. Assist advertisers in reaching target audiences efficiently.

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

InMobi

OCTOBER 19, 2021

increase in ad revenues and an impressive 50% increase in fill rates." The InMobi Exchange and VieON provide a platform backed up by a strong measurement from MOAT and IAS as well, which solves the biggest challenges most advertisers face today: viewability, fraud mitigation, and brand safety."

Fill rate 52

Fill rate Viewability Impressions Video Ads 52

Automatad Inc.

NOVEMBER 16, 2023

Moreover, billing, tracking impressions, and reporting have also been taken care of by GAM. You can also set visibility to selected or all buyers and see impression estimates in the GAM. Better viewability : Buyers seek a website or ad unit with viewability over 70%. Try that to increase viewability.

CPM 52

CPM Viewability Ad Server Ad Space 52

InMobi

APRIL 4, 2019

While it’s relatively easy for advertisers to set up and optimize campaigns at scale with open exchanges, they historically have had issues with low impression costs, fraud and less-than-stellar ad quality. Both sides have a lot of control and oversight here, but again low fill rates are an issue.

Advertising 52

Advertising Ad Exchange Fill rate Ad Inventory 52

Monetize More

JANUARY 12, 2023

Reducing unfilled ad impressions is an important step in increasing ad revenue for a website. Unfilled ad impressions occur when there are no bids or ads available to fill the ad space on a website. This blog post breaks down how publishers can monetize their unfilled impressions and maximize ad revenue through it.

Impressions 52

Impressions CPM Brand Awareness Ad Exchange 52

Brid.tv

APRIL 19, 2024

They give publishers all the necessary insights into ad performance and audience behavior. By analyzing metrics such as impressions and click-through rates, publishers can optimize their ad placements and formats accordingly, boosting their revenue potential. Boost ad viewability with a sticky, non-intrusive ad unit.

Header Bidding 58

Header Bidding Click Through Rate Fill rate Viewability 58

Monetize More

MAY 30, 2023

We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Requires a large amount of monthly impressions for access. Features Smart Mediation, SDK with audience analytics, MOAT viewability metrics, and access to SDK-only advertisers.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Monetize More

DECEMBER 21, 2022

If you have last year’s audience data from Google Analytics available, for example, you can check the following: where did most of the audience come from, which pages did they visit, which search queries did they use, and how long did they remain on your site. 1 – Look at last year’s data. 7 – Create context for your ads.

Header Bidding 97

Header Bidding Viewability Ad network Fill rate 97

Brid.tv

MARCH 30, 2023

Programmatic direct can be: Programmatic Guaranteed — Advertisers commit to purchasing a predetermined number of ad impressions, ensuring guaranteed delivery of their ads and, in turn, guaranteed publisher profit. For instance, advertisers usually commit to a certain number of impressions. and served to their target audience.

Ad Inventory 52

Ad Inventory Fill rate Ad Ops Ad Space 52

Monetize More

JANUARY 6, 2023

3 – Pay attention to your ads’ viewability The IAB recommends at least 70% viewability as that’s when ads usually perform best. Breakdown your report by Ad Unit > Active View Viewable. The Ad Units with the lowest viewability are the ones that usually need your attention.

Viewability 52

Viewability Ad Server Impressions Ad network 52

Brid.tv

MARCH 23, 2023

With less traffic, you’ll receive fewer ad impressions. Your Ad Positioning Is Off Ad positioning can affect ad viewability and potentially lower ad impressions. For instance, if you have low completion rates, incorporating post-roll ads into your video content is pointless.

CPM 52

CPM Header Bidding Ad network Ad Inventory 52

Monetize More

APRIL 13, 2023

Header Bidding History | Issues with the Programmatic Waterfall Model Traditional Waterfall Model The reason why the waterfall bidding or the daisy-chain system was replaced was the price your impression sells for barely even accounts for its real value. However, this variable is known to be a bad predictor of what an ad impression is worth.

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Brid.tv

AUGUST 23, 2022

Some of the trackable metrics your chosen OTT advertising platform should have include fill rates, plays, impressions, CTR, and so on. Yield optimization tools can help you maximize the viewability of your ads and set price floors at just the right amount. Ideally, real-time video analytics should also be available.

Header Bidding 82

Header Bidding Advertising Ad Exchange Video Ads 82

Brid.tv

JUNE 26, 2023

They negotiate all the terms with buyers, including audience targets and cost per impression. Most of these platforms are tailored toward publishers and offer multiple tools to help with video performance tracking , boosting fill rates, and increasing video revenue. What to Look for in a Video Ad Network?

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Brid.tv

NOVEMBER 25, 2022

This will increase the chances of higher ad fill rates , as more demand sources will bid on each impression. Knowing how well an ad is performing is key to optimizing ad yield and getting the most out of every impression. In other words, by diversifying ad types, publishers can ensure higher revenue. Ad Demand.

Header Bidding 52

Header Bidding Ad Server Video Ads Ad Exchange 52