AdvertiseMint

NOVEMBER 7, 2023

By aggregating ad space from multiple publishers, ad networks allow advertisers to reach broader audiences across various platforms with ease. With billions of ad impressions at stake, a robust ad network can be the difference between ad space filled to the brim or left languishing. Vertical Ad Networks : Here, focus is key.

Ad network 40

Ad network Pop-Up Ad Space Ad Inventory 40

Automatad Inc.

NOVEMBER 23, 2023

Here is when advertisers bid to impress your visitors with their ads. SSPs use tons of visitor data to select ads that grab attention and make your audience happy. Buying and optimizing ad inventory, audience targeting, and data utilization. Assist advertisers in reaching target audiences efficiently.

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

YieldBird

JUNE 14, 2023

Extending Ad Inventory and Increasing Revenue Potential Ad refreshing enables digital publishers to extend their available ad inventory, allowing them to display more ads to their audience. This results in higher click-through rates, conversions, and better monetization outcomes.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

YieldBird

JUNE 14, 2023

Extending Ad Inventory and Increasing Revenue Potential Ad refreshing enables digital publishers to extend their available ad inventory, allowing them to display more ads to their audience. This results in higher click-through rates, conversions, and better monetization outcomes.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

Monetize More

JUNE 22, 2022

AdMob maximizes impression value for more ad revenue. Its interstitial ad technology platform optimizes ads depending on the app or site’s niche to retain and grow audience engagement. CPM-based revenue sharing model with CPM rates ranging from $2 to $7 depending on whether it’s android or iOS operating system.

Ad network 52

Ad network Fill rate Banner CPM 52

Martech Series

AUGUST 24, 2022

The platform is already achieving scale despite the limited release, with more than 30 million monthly impressions being filled by advertising demand partners currently. The program optimizes fill-rates and CPMs in order to maximize earning potential for podcasters. Founded in 2004, Liberated Syndication Inc.

Advertising 94

Advertising Fill rate MarTech Ad Tech 94

Ad Monsters

OCTOBER 1, 2022

Domain spoofing is still a big problem on the open web, especially for highly-ranked sites that have done an excellent job at earning the trust of their audiences. Errors or missing ads.txt lines could lead to consistently low buyer bid rates.

Fill rate 105

Fill rate Cookies Ad Exchange Ad Space 105

Unruly

AUGUST 9, 2022

This integration allows publishers to control how ads appear within their content to provide a better viewing experience to their audiences, enables them to have more control over their inventory pricing, and lets us pave a more seamless path to direct and programmatic revenue for these publisher partners.

Header Bidding 52

Header Bidding Ad Server Fill rate Impressions 52

Monetize More

MAY 20, 2023

Their network currently contains over 1 billion monthly impressions and is used by many leading publishers. Similar to AdSense, they provide a 100% fill rate and even work with direct and programmatic partners to generate better ad revenues for publishers. Click here to sign up for Epom. Click here to sign up to Velis Media.

Fill rate 52

Fill rate Ad network Video Ads Ad Inventory 52

Ad Ops Hero

JANUARY 25, 2021

Real Time Bidding (RTB) technology to trade the ad inventory on an impression basis through programmatic auctions. RTB technology helps the advertisers to bid on an impression and ad will be served on the publisher’s website if the bid is won. Real Time Bidding (RTB) is a part of programmatic media buying process.

Ad Exchange 52

Ad Exchange Ad Inventory Demand Side Platform Impressions 52

SODP

JULY 25, 2023

These key programmatic advertising components have allowed publishers to move from manually selling ad impressions to advertisers to real-time auctions. Advertisers: Advertisers create and design their ads, specify their target audience and set their budgets. billion in 2012 to an estimated $147.1 billion in 2021.

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space Ad Inventory 52

Unruly

SEPTEMBER 7, 2022

Users will also see the existing fill of those available requests broken out into three metrics; Impressions, Fill Rate, and CPM, from the previous day. content-level contextual targeting, audience targeting, device type, impression type, geo, etc.), Everything seems a lot clearer.

Fill rate 52

Fill rate Impressions CPM Fashion 52

Automatad Inc.

DECEMBER 1, 2023

Video ads are the most engaging ads that deliver a short brand message across the audience. This kind of ad will cover the full screen and create a lasting impression on the audience, through which you can increase your ad viewability rate. They effectively capture viewers’ attention and leave a lasting impression.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Monetize More

JANUARY 10, 2023

Advertisers and buyers lower their spending in anticipation of the change in user’s behavior and tend to bid lower on ad impressions during Q1. Bringing down floor prices would also ensure the overall fill rate doesn’t slide down (in case of lower-valued bids). Drop in CPM.

Header Bidding 52

Header Bidding Fill rate CPM Impressions 52

Brid.tv

FEBRUARY 9, 2023

Wider Audience Reach — Subscription-based or pay-to-view monetization models limit the publisher’s audience pool. On the other hand, with video ad monetization, you’ll be able to reach a wider audience and, in turn, receive higher ROI. Better user engagement results in higher revenue. For instance, U.S.

Video Ads 52

Video Ads Header Bidding Viewability Fill rate 52

InMobi

OCTOBER 19, 2021

increase in ad revenues and an impressive 50% increase in fill rates." InMobi's mission is to power its customers' growth by helping them engage their audiences and build meaningful connections. As one of their best global partners, InMobi has helped them with programmatic in-app monetization – driving a 2.5X

Fill rate 52

Fill rate Viewability Impressions Video Ads 52

InMobi

APRIL 26, 2022

A recent report showed that banners represent up to 80% or more of iOS ad impressions in the U.S. Similarly, we have also been strengthening our relationships with premium advertisers around the world that are looking for engaging inventory and audiences to deliver their advertising campaigns.

Banner 59

Banner Video Ads Fill rate Audience 59

Digiday

FEBRUARY 15, 2023

To do this, the agency is asking for SSPs to help it do several things such as reduce hidden fees, give media buyers greater control over how impressions are curated, and offer more auction transparency. On the one hand, SSPs have to mollify publishers, as ever, with better fill rates and higher prices, ultimately driving toward more revenue.

Agency 63

Agency Header Bidding Ad Tech Demand Side Platform 63

Digital Turbine

NOVEMBER 21, 2023

Publishers are able to collect more feedback from a broader and more diverse audience, which they might not get in a local setting. What are some key nuances to note when going global, and going after audiences in the rest of the world? What can manga and content publishers do to source the right ads for their audiences?

Banner 94

Banner Click Through Rate A/B Testing Fill rate 94

Monetize More

JUNE 2, 2022

Half of the publishers still rely on direct ad buying to bring in revenue and advertisers to slap their branding on their ad inventory in front of the right audience. Programming advertising uses OpenRTB protocol and operates on an impression level. Money made depends on the number of impressions advertisers are bidding for.

Advertising 52

Advertising Ad Inventory Ad Exchange Impressions 52

Smart-Hub

NOVEMBER 6, 2023

Whether you’re a seasoned marketer fine-tuning your strategy or a business owner looking for the best way to reach your audience, this article equips you with the knowledge to navigate modern advertising. Drawbacks of Direct Advertising Limited Reach: Direct advertising, by its nature, is focused on a specific audience.

Advertising 64

Advertising ROI Ad Exchange Non-Profit 64

InMobi

JUNE 18, 2019

Many app publishers today struggle to improve the average eCPMs (effective cost per thousand impressions) and ad fill rates they receive from the ads served to their users. Are there steps they can take to make sure all potential ad placements are filled and that every single ad unit is boosting the bottom line?

Fill rate 52

Fill rate Header Bidding Banner Click Through Rate 52

Monetize More

JUNE 20, 2023

InMobi InMobi boosts your marketing campaigns by showing gamers HD visuals to maximize impressions and ROI. It’s the go-to ad network for app publishers and accurately targets your audience range for creating a series of HD mobile ads based on user interests. They have a 100% fill rate in the UK and offer excellent CPM’s.

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Smart-Hub

FEBRUARY 16, 2024

Using it, they can find the most relevant publishers and deliver their ads to the right audiences. This way, optimizing fill rates becomes easier. Besides, advertisers who want to deliver their ads to specific audiences tend to bid higher. DSP A DSP, a demand-side platform, is a solution for advertisers.

Header Bidding 49

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 49

InMobi

JULY 24, 2019

And now that header bidding is available in-app, app publishers and developers can more effectively ensure they are getting quality inventory in their available ad space and obtain better insights on their target audiences. Benefits of Getting More Bid Requests for Revenue, Fill Rates Second is competition.

Header Bidding 52

Header Bidding CPM Ad network Fill rate 52

Monetize More

FEBRUARY 8, 2023

This maximizes the value of your ad inventory, making every impression count. Integrate with 50+ ad networks & compare the performance of your bidders Once you sign up, you’ll be able to access premium ad networks to get the most money for your ad impressions and ad space.

Header Bidding 52

Header Bidding Viewability Ad network CPM 52

Automatad Inc.

NOVEMBER 16, 2023

Moreover, billing, tracking impressions, and reporting have also been taken care of by GAM. You can also set visibility to selected or all buyers and see impression estimates in the GAM. Update CPM value frequently: Calculate the CPM value of your ad units based on the demand and fill rate.

CPM 52

CPM Viewability Ad Server Ad Space 52

InMobi

APRIL 4, 2019

While it’s relatively easy for advertisers to set up and optimize campaigns at scale with open exchanges, they historically have had issues with low impression costs, fraud and less-than-stellar ad quality. Both sides have a lot of control and oversight here, but again low fill rates are an issue.

Advertising 52

Advertising Ad Exchange Fill rate Ad Inventory 52

Monetize More

SEPTEMBER 22, 2022

InMobi boosts your marketing campaigns by showing gamers HD visuals to maximize impressions and ROI. It’s the go-to ad network for app publishers and accurately targets your audience range for creating a series of HD mobile ads based on user interests. They have a 100% fill rate in the UK and offer excellent CPM’s.

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Monetize More

DECEMBER 29, 2022

You’re making a smart decision that will help you reach new audiences and get your content seen by more people. Google recently released new data that revealed that improving the programmatic signal coverage correlates directly to increased eCPMS, fill rate, and instream video revenue. Congratulations!

Viewability 52

Viewability Video Ads Audience A/B Testing 52

Brid.tv

AUGUST 29, 2022

With the rise of the popularity of video content came the rise in the number of platforms offering access to movies, shows, and other video formats to audiences far and wide. These platforms connect publishers to advertisers who wish to reach wider audiences through OTT TV. So how do these platforms actually work? Targeting Options.

Advertising 52

Advertising Header Bidding Ad network Video Ads 52

Ad Ops Hero

JANUARY 25, 2021

This will help the publishers to fill all the ad inventory at any given point in time and help to generate revenue from each impression it is serving. This will also help the publishers to achieve the ad campaign goals by increasing the click through rate by serving the relevant ads.

Ad Exchange 52

Ad Exchange Click Through Rate Ad Inventory Fill rate 52

Clearcode

FEBRUARY 26, 2023

Ad Insertion Ad Targeting Measurement Viewer Experience The Rise of Advertising in Video-Streaming Services Video advertising has always been seen as a premium medium as it allows brands to show engaging video ads to their target audience and allows publishers to receive a higher CPM compared to display ads.

Ad Server 52

Ad Server Video Ads Communications Fill rate 52

Monetize More

JANUARY 12, 2023

Reducing unfilled ad impressions is an important step in increasing ad revenue for a website. Unfilled ad impressions occur when there are no bids or ads available to fill the ad space on a website. This blog post breaks down how publishers can monetize their unfilled impressions and maximize ad revenue through it.

Impressions 52

Impressions CPM Brand Awareness Ad Exchange 52

Lemonads

NOVEMBER 3, 2020

This is because, as you might know, push Advertising delivers ads to users’ desktop or mobile devices by offering a non-intrusive, user-friendly, and highly engaging way - resembling usual push notifications - for advertisers to reconnect and expand their audiences.

Native Advertising 52

Native Advertising Advertising Banner Affiliates 52

Clearcode

JULY 24, 2023

The software connects publishers with multiple ad exchanges, demand-side platforms, and ad networks, enabling them to sell their advertising impressions to a broader pool of potential buyers and helping them to understand audience insights deeply. Improved fill rates as they sell more ad space. publishers).

Header Bidding 73

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 73

Monetize More

MAY 30, 2023

We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Requires a large amount of monthly impressions for access. Features Smart Mediation, SDK with audience analytics, MOAT viewability metrics, and access to SDK-only advertisers.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97