Ad Monsters

FEBRUARY 20, 2024

But cookie deprecation will ultimately eliminate that route for assessing my interest, leading many publications to collect first-party data through free account signups. This direct data source can help publishers create audience segments based on user interest.

Cookies 76

Cookies First-Party Cookies Ad Server Audience 76

PubMatic

SEPTEMBER 26, 2023

Meanwhile, the major holding companies that are in the process of creating their own addressable audience solutions would do well to work with companies that have access to direct data and signals at scale and across devices, as well as the means to deliver on them in a privacy-compliant way in order to fuel enhanced targeting for marketers.

Audience 83

Audience Direct Data Cookies Advertising 83

Digiday

JANUARY 10, 2023

Roku is also likely able to collect more data about what people watch on a smart TV owned by the company — such as programming piped in through a traditional TV set-top box — vs. what it has access to via its CTV devices, and that expanded data set could help the company when selling ads on its platform. .

Manufacturing 59

Manufacturing Demand Side Platform Agency Marketing 59

MNTN

MARCH 19, 2024

Data Management Platform (DMP) A DMP is a technology used in programmatic advertising to collect and manage large sets of audience data from various sources, including online behavior, demographics, and purchase history.

Demand Side Platform 97

Demand Side Platform Advertising Ad Exchange Ad Inventory 97

Media Math

MAY 23, 2022

Through bi-directional data-sharing between buy and sell side, in addition to sharing the goals each has for a given campaign. But both advertisers and publishers are working towards the common goal of getting consumers to engage with what they are putting out on the internet to generate revenue.

Marketing 52

Marketing Viewability Impressions Direct Data 52

Martech

JANUARY 13, 2022

Real-time data capture and bi-directional data integration sync with CRM. In fact, Marketo’s Sales Partnership feature shares customer intelligence across every touchpoint in the buyer journey. That includes: Multi-attribute lead scoring across sales and marketing touches. Prioritized lead and account engagement scores.

ROI 116

ROI Machine Learning Conversion Rate GDPR 116

Martech

FEBRUARY 25, 2022

Real-time data capture and bi-directional data integration sync with CRM. Sales Partnership shares customer intelligence across every touch of the buyer journey. Multi-attribute lead scoring across sales and marketing touches. Power multiple sales engagement capabilities and digital sales playbooks.

Marketing 120

Marketing Manufacturing Communications Healthcare 120