VideoWeek
MAY 15, 2024
In the years since Google first announced its decision to remove third-party cookies from its Chrome browser, one consistent refrain spoken at conferences and written in think pieces is that publishers should invest in first-party data. And for advertising cookies, it must be equally easy for users to “reject all” as it is to “accept all”.
Martech
JANUARY 30, 2024
How do you do digital marketing without third-party cookies? got rid of all advertising and tracking cookies last July. You just don’t even necessarily realize how deeply entrenched an advertising cookie can be in the ecosystem and in all the tooling that you use,” she said. We took a slightly different approach.
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Martech
JANUARY 17, 2024
” Tara DeZao, product marketing director for adtech and martech at Pega, was reacting to the news that Google had finally begun phasing out third-party cookies. ” What’s more, there’s an impression going around that brand marketers want to leave solutions to the agencies. After multiple delays.
Adweek
JANUARY 19, 2024
As we collectively wade into 2024--crafting budgets, plans and strategies for the year ahead--there are two events for which we must prepare: cookie deprecation and the U.S. If they don't get their plans in place now, political campaigns and brand advertisers will be left scrambling for impressions in the middle of the $10 billion.
Adweek
JANUARY 25, 2024
This year, third-party cookies are set to disappear, and with them, several other mainstays of digital advertising like measurement, spurring marketers to look at transaction data, attention metrics, and critique alternative forms of media.
Digiday
JANUARY 31, 2024
Third-party cookies in Chrome are headed for extinction, but you wouldn’t know it from speaking to marketers. Some executives in the in-game advertising sector are building the narrative that the cookie collapse might just be the space’s golden ticket, a chance to step out of the ad world’s shadow.
Martech Series
NOVEMBER 30, 2022
Lotame, the only flexible data solutions provider to future proof connectivity and drive performance across all screens, today announced findings from a campaign by The Chamber of Commerce of Bogota (CCB) that proved cookieless targeting via Lotame Panorama ID not only worked, but it delivered better metrics across the board than cookies.
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