Monetize More

JUNE 22, 2022

AdMob maximizes impression value for more ad revenue. combines First-Party Data with its 500K integrated apps to help publishers analyze user behavior without third-party cookies. 100% fill rate guarantee for publishers’ mobile inventory. Offers a 100% fill rate with interstitial ad targeting.

Ad network 52

Ad network Fill rate Banner CPM 52

Brid.tv

SEPTEMBER 30, 2022

Second, because of high demand, pre-rolls have a higher ad fill rate. This will convert into higher impression rates and, by extension, higher ad revenue. In other words, every visitor who sticks around long enough to play two or more videos from your playlist will increase your total number of ad impressions.

Video Ads 67

Video Ads Conversion Rate Fill rate Ad network 67

InMobi

APRIL 4, 2019

While it’s relatively easy for advertisers to set up and optimize campaigns at scale with open exchanges, they historically have had issues with low impression costs, fraud and less-than-stellar ad quality. Both sides have a lot of control and oversight here, but again low fill rates are an issue.

Advertising 52

Advertising Ad Exchange Fill rate Ad Inventory 52

Monetize More

JULY 8, 2022

To maximize revenue for the publisher, ongoing auctions create competition among bidders for all in-app ad impressions. Publishers traditionally prioritized impressions based on historical performance data from demand sources. The benefits of Unified Auctions for Publishers.

Header Bidding 80

Header Bidding Fill rate Ad Server CPM 80

Monetize More

APRIL 13, 2023

Header Bidding History | Issues with the Programmatic Waterfall Model Traditional Waterfall Model The reason why the waterfall bidding or the daisy-chain system was replaced was the price your impression sells for barely even accounts for its real value. However, this variable is known to be a bad predictor of what an ad impression is worth.

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Smart-Hub

DECEMBER 18, 2023

Note that more and more programmatic advertising platforms are switching to contextual targeting instead of cookies, which is a benefit since cookies are steadily fading away. Then, the publisher’s website creates a bid request to inform an SSP that the ad impression is available. For advertisers, this advantage works as well.

Ad Exchange 49

Ad Exchange Ad Inventory Demand Side Platform Impressions 49

Brid.tv

NOVEMBER 1, 2022

With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. Platform Type Minimum Traffic SSP 100 million monthly impressions. Platform Type Minimum Traffic SSP, DSP, Ad Exchange 10 million monthly impressions. Start Monetizing. Xandr (Former AppNexus).

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Brid.tv

JULY 9, 2023

Ad Analytics — To keep track of ad performance and optimize campaigns accordingly, publishers need reliable ad analytics with metrics such as fill rates , plays, impressions, CTR, and preferably real-time video analytics. The platform offers programmatic and real-time bidding, but direct deals are also available.

Header Bidding 52

Header Bidding Advertising Ad Exchange Ad network 52

Lemonads

SEPTEMBER 10, 2020

TripleLift is currently fully RTB compatible and is hosting real-time auctions, syncing cookies with the exchanges, SSPs, and data providers. AdNow Prices for Publishers Minimum Payout Threshold: Paypal, ePayments, Web-money ($20), Bank/Wire ($200) AdNow calculates your earnings based on impressions. Most advertisers bid around $0.5

Native Advertising 52

Native Advertising Advertising CPC Banner 52

Brid.tv

JUNE 26, 2023

They negotiate all the terms with buyers, including audience targets and cost per impression. Most of these platforms are tailored toward publishers and offer multiple tools to help with video performance tracking , boosting fill rates, and increasing video revenue. What to Look for in a Video Ad Network?

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Brid.tv

AUGUST 31, 2022

This data often consists of information like impressions, ad completion rates, and other first- and third-party data. OTT Advertising Doesn’t Rely on Third-Party Cookies. The upcoming death of the third-party cookie has the entire digital advertising industry riled up for a good reason. How Are OTT Ads Inserted?

Advertising 52

Advertising Video Ads Ad Server Cookies 52

Monetize More

MAY 31, 2022

CPM stands for cost per 1000 impressions or cost per mile. You can calculate the revenue made in a CPM deal by multiplying the CPM rate divided by the no. of impressions. That means around 5 million impressions at CPM will be 5000 in total revenue. rCPM = Gross Revenue/(Impressions/1000). Stay tuned! What is CPM?

CPM 119

CPM Header Bidding Fill rate Impressions 119

Monetize More

JULY 28, 2022

Google OpenBidding is an ad exchange that lets publishers invite demand partners (ad networks) to a unified, server-to-server auction so that they can start bidding for impressions on their sites. As a result, they should see a higher ad-fill rate and eCPM than if they were using Google Ad Exchange alone.

Header Bidding 72

Header Bidding Ad Exchange Cookies Ad network 72