YieldBird

JUNE 14, 2023

Digital publishers face formidable obstacles like advanced ad-blocking and the impending demise of third-party cookies, compelling them to adapt and adopt alternative strategies to uphold or enhance their advertising earnings. This results in higher click-through rates, conversions, and better monetization outcomes.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

YieldBird

JUNE 14, 2023

Digital publishers face formidable obstacles like advanced ad-blocking and the impending demise of third-party cookies, compelling them to adapt and adopt alternative strategies to uphold or enhance their advertising earnings. This results in higher click-through rates, conversions, and better monetization outcomes.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

Automatad Inc.

NOVEMBER 8, 2023

This increased demand leads to higher CPMs, fill rate, and ad revenue. Targeted ads: Ad exchanges share the cookie data of your user with your consent to the DSPs. This process might seem profitable and has a higher fill rate. But the truth is different: publishers get low CPMs and not a 100% fill rate.

Ad Exchange 52

Ad Exchange Fill rate Ad Server Header Bidding 52

Monetize More

JUNE 22, 2022

combines First-Party Data with its 500K integrated apps to help publishers analyze user behavior without third-party cookies. 100% fill rate guarantee for publishers’ mobile inventory. Offers a 100% fill rate with interstitial ad targeting. 100% fill rate of ad inventory with enhanced eCPMs.

Ad network 52

Ad network Fill rate Banner CPM 52

Brid.tv

SEPTEMBER 30, 2022

Second, because of high demand, pre-rolls have a higher ad fill rate. The impending death of the third-party cookie is destined to change the landscape of digital advertising. It should also have video header bidding capabilities to maximize ad fill rate and yield. This means two things. Start Monetizing.

Video Ads 67

Video Ads Conversion Rate Fill rate Ad network 67

InMobi

APRIL 4, 2019

Often, a publisher’s premium inventory is made available in this manner, which can help drive up ad prices; however, as a result, it can also lead to low fill rates. Both sides have a lot of control and oversight here, but again low fill rates are an issue. It’s also difficult to scale such arrangements.

Advertising 52

Advertising Ad Exchange Fill rate Ad Inventory 52

Monetize More

JULY 8, 2022

Higher average CPMs and higher fill rates – You can set up rules based on bids or other relevant factors (like viewability) that ensure only those ads which meet certain criteria get served while others are blocked out completely! Improved fill rates due to more exposure to tonnes of demand partners.

Header Bidding 80

Header Bidding Fill rate Ad Server CPM 80

Brid.tv

DECEMBER 20, 2022

It Allows for Better Targeting — Unlike websites, which use cookies to track user activities, apps use device IDs. With the right mobile advertising platform by your side, you will be able to easily sell ad inventory, achieve higher ad fill rates , and generate more revenue.

Advertising 54

Advertising CPM Mobile Ads CPC 54

Brid.tv

NOVEMBER 1, 2022

With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. SmartyAds uses machine learning tech and real-time market data to determine the optimal floor price for each piece of inventory, achieve high ad fill rates , forecast and track ad performance, and more.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

InMobi

FEBRUARY 28, 2021

Identity resolution has gained more prominence in the desktop world due to the depreciation of cookies. Thus, publishers partnered with Universal ID partners will have a higher fill rate. Scalable Revenue – Authenticated user information drives deterministic ad matching that outperforms older models based on probabilities.

Demand Side Platform 52

Demand Side Platform Fill rate Ad Tech Cookies 52

Brid.tv

JULY 9, 2023

Ad Analytics — To keep track of ad performance and optimize campaigns accordingly, publishers need reliable ad analytics with metrics such as fill rates , plays, impressions, CTR, and preferably real-time video analytics. The platform offers programmatic and real-time bidding, but direct deals are also available.

Header Bidding 52

Header Bidding Advertising Ad Exchange Ad network 52

Smart-Hub

DECEMBER 18, 2023

Note that more and more programmatic advertising platforms are switching to contextual targeting instead of cookies, which is a benefit since cookies are steadily fading away. This can help increase both the fill rate and revenue. For advertisers, this advantage works as well.

Ad Exchange 49

Ad Exchange Ad Inventory Demand Side Platform Impressions 49

Martech

DECEMBER 7, 2021

Whether the topic was the deprecation of third-party cookies, the development of FLoC, or Apple’s “Do Not Track” initiative, Singal saw market forces correcting for these challenges and creating opportunities for independents to continue to challenge the walled gardens. . “Games did exactly the same thing.”

Advertising 105

Advertising Retail GDPR Real Estate 105

Lemonads

SEPTEMBER 10, 2020

TripleLift is currently fully RTB compatible and is hosting real-time auctions, syncing cookies with the exchanges, SSPs, and data providers. Standard Banners are provided with 100% fill rate and worldwide coverage for all the most popular formats: 250×150, 300×250, 300×100, 315×300, 728×90, 900×250.

Native Advertising 52

Native Advertising Advertising CPC Banner 52

Brid.tv

JUNE 26, 2023

Most of these platforms are tailored toward publishers and offer multiple tools to help with video performance tracking , boosting fill rates, and increasing video revenue. Unlike most ad networks, Teads doesn’t rely on third-party cookies as it uses contextual targeting to serve ads. What to Look for in a Video Ad Network?

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Monetize More

APRIL 13, 2023

Increased ad revenue benefits publishers when their main aim is monetizing more of their premium inventory, Better Yield : Since you are not solely relying on a single SSP, this allows smoother dynamic allocation of ad impressions & increased fill rate. You can sell your ad space on a per-impression basis easily.

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Brid.tv

AUGUST 31, 2022

OTT Advertising Doesn’t Rely on Third-Party Cookies. The upcoming death of the third-party cookie has the entire digital advertising industry riled up for a good reason. Audience targeting on OTT is handled by various analytics and audience collection tools that operate independently of any cookies.

Advertising 52

Advertising Video Ads Ad Server Cookies 52

Monetize More

JULY 28, 2022

However, Open Bidding also delivers a lower yield because cookie matching on this platform isn’t effective enough if you compare Ad RPMs to header bidding. As a result, they should see a higher ad-fill rate and eCPM than if they were using Google Ad Exchange alone. Cookie Matching.

Header Bidding 72

Header Bidding Ad Exchange Cookies Ad network 72

Monetize More

MAY 31, 2022

In case, there’s a low fill rate with many unfilled impressions, that represents lost ad revenue that should be taken into account when determining the demand partners that need to be prioritized. Calculate the fill rate by dividing the total number of ad impressions by the no. rCPM formula.

CPM 119

CPM Header Bidding Fill rate Impressions 119