Monetize More

JULY 8, 2022

In this article, we’ll explore how in-app header bidding works and why you should consider using it for scaling your app monetization. What Is In-App Header Bidding? In-App Header Bidding is a kind of programmatic advertising technology integrated into an app’s SDK for monetizing app traffic.

Header Bidding 80

Header Bidding Fill rate Ad Server CPM 80

Monetize More

JULY 28, 2022

Open Bidding comes with granular reporting and billing and publishers with Google Ad Manager (GAM) set up can get started with Open Bidding right away. This guide breaks down all you need to know about Open Bidding so that you don’t mix it up with header bidding. What is Google Open Bidding?

Header Bidding 72

Header Bidding Ad Exchange Cookies Ad network 72

Monetize More

APRIL 13, 2023

Header bidding. It seems like every other week there’s a new header bidding solution on the market. Since the onset of real-time bidding, header bidding technology has been the biggest breakthrough in the programmatic ad buying world. So what are you waiting for? So what are you waiting for?

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Monetize More

MAY 31, 2022

You can calculate the revenue made in a CPM deal by multiplying the CPM rate divided by the no. Before header bidding became popular, publishers and advertisers often used CPM as the main metric to decide which demand partners should be given priority in the waterfall system. rCPMs and Header Bidding. Page RPM i.e

CPM 119

CPM Header Bidding Fill rate Impressions 119

Automatad Inc.

MARCH 20, 2024

Therefore, a high fill rate is ensured by ads from potential demand partners. Higher fill rates increase your ad revenue and yield. Use server-side header bidding. The reason is cookie demise and the decreased consumer attention span due to the oversaturation of ads and content online.

Viewability 52

Viewability CPM Fill rate Impressions 52

Automatad Inc.

MARCH 20, 2024

Therefore, a high fill rate is ensured by ads from potential demand partners. Higher fill rates increase your ad revenue and yield. Use server-side header bidding. The reason is cookie demise and the decreased consumer attention span due to the oversaturation of ads and content online.

Viewability 52

Viewability CPM Fill rate Impressions 52

Automatad Inc.

NOVEMBER 8, 2023

This increased demand leads to higher CPMs, fill rate, and ad revenue. Targeted ads: Ad exchanges share the cookie data of your user with your consent to the DSPs. This process might seem profitable and has a higher fill rate. But the truth is different: publishers get low CPMs and not a 100% fill rate.

Ad Exchange 52

Ad Exchange Fill rate Ad Server Header Bidding 52