Ad Monsters

JANUARY 3, 2023

Client Side Header bidding in AMP. Since AMPs limit JS tags, it becomes hard for publishers to implement header bidding on their pages. However, with time, publishers have found a way to implement header bidding through RTC and header bidding wrappers. Server Side Header Bidding in AMP.

Header Bidding 98

Header Bidding SEO Ad network Ad Server 98

Monetize More

JULY 20, 2022

En 2019, Google inicialmente anunció que las cookies de terceros quedarían obsoletas con el interés de proteger la privacidad del usuario. Google está ahora programado para eliminar gradualmente el soporte a la cookie de tercera parte a fines de 2023. Qué es una cookie de terceros ?

Cookies 52

Cookies Header Bidding 52

Paleo AdTech

DECEMBER 10, 2023

CafeMom was ad-supported from the beginning, and from his perch at the ever-growing network Bannister saw the development of ad servers, ad networks, SSPs, DSPs and header bidding. Today he is Chief Strategy Officer for CafeMedia , a company based largely on the acquisition of AdThrive in 2018.

Header Bidding 52

Header Bidding Ad Server Ad network Cookies 52

Media Math

MARCH 22, 2022

You may view Tom and Jerry as the walled gardens vs. the independents, SSPs vs DSPs, or Cookies vs. RampID, but there’s no shortage of one chasing the other in the hopes of convincing the industry (or worse, investors) where to put their money. Over the past 4 years, buyers have gotten savvier in SPO. Find your identity. Start Blocking.

Header Bidding 91

Header Bidding Advertising Cookies Viewability 91

Paleo AdTech

DECEMBER 10, 2023

In recent years, Index Exchange has been instrumental in championing header bidding and post-cookie standards such as UID2.0. “We started the company before the cookie was used in advertising, and we will [be in] a future with no cookie involved in our platform. . We [will] outlive the cookie.”

Media 52

Media Header Bidding Ad network Cookies 52

Monetize More

OCTOBER 13, 2022

Let’s say, your video ads have over a 75% viewability rate, our dynamic floor algorithm adjusts the price floors based on user browsing history, cookies, etc. When a browser has more cookies, it can provide better tracking capabilities for buyers who are willing to spend more for users with more LTV (lifetime value).

Header Bidding 52

Header Bidding Ad Inventory Impressions Cookies 52

Martech Series

OCTOBER 20, 2022

Audigent has access to unique first-party insights that unlock an unprecedented combination of curation and cookie-free targeting. In early 2022, Audigent launched the ad industry’s first cookieless identity-based header bidding solution powered by its Hadron ID.

Header Bidding 91

Header Bidding Advertising Marketing Audience 91

Admixer

APRIL 27, 2021

On March 30, the Admixer team rolled out solutions that will help online publishers to save their advertising revenues after the elimination of 3rd-party cookies at the beginning of 2022. The post How Publishers Should Prepare for the Phase-Out of 3rd-Party Cookies? Key Webinar Takeaways appeared first on Admixer.Blog.

Cookies 52

Cookies Header Bidding Advertising 52

Adtelligent

JULY 1, 2020

Recently we wrote about 3rd-party cookie elimination from Google Chrome. Third-party cookies designed for cross-site tracking and ad serving have played an essential role in digital advertising for over 25 years. Chrome, which represents about 65% of the global browser usage, announced third-party cookies removal by 2022.

Header Bidding 52

Header Bidding Cookies First-Party Cookies Ad Tech 52

Monetize More

APRIL 13, 2023

Header bidding. It seems like every other week there’s a new header bidding solution on the market. Since the onset of real-time bidding, header bidding technology has been the biggest breakthrough in the programmatic ad buying world. So what are you waiting for? So what are you waiting for?

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Relevant-Digital

OCTOBER 4, 2023

From our conversations with the attendees, here are some popular topics: Data Privacy and Cookies Seems like many publishers plan to focus on contextual targeting and first-party cookies in 2024. Publishers and networks keenly explore the potential of header bidding for apps, aiming to boost their revenue.

Header Bidding 52

Header Bidding First-Party Cookies Cookies Conversion 52

Monetize More

JULY 8, 2022

In this article, we’ll explore how in-app header bidding works and why you should consider using it for scaling your app monetization. What Is In-App Header Bidding? In-App Header Bidding is a kind of programmatic advertising technology integrated into an app’s SDK for monetizing app traffic.

Header Bidding 80

Header Bidding Fill rate Ad Server CPM 80

InMobi

FEBRUARY 5, 2020

The likely demise of browser cookies makes in-app environments more appealing, but how long until Apple and Google depreciate standard mobile device identifiers? 3) Standardizing Header Bidding for DSPs On the publisher side, in-app header bidding is slowly becoming the norm.

Header Bidding 52

Header Bidding A/B Testing GDPR Cookies 52

Paleo AdTech

MARCH 8, 2022

In recent years, Index Exchange has been instrumental in championing header bidding and post-cookie standards such as UID2.0. “We started the company before the cookie was used in advertising, and we will [be in] a future with no cookie involved in our platform. . We [will] outlive the cookie.”

Media 52

Media Header Bidding Ad network Cookies 52

YieldBird

MARCH 27, 2024

Welcome to a new piece in Yieldbird’s series, drawing from our own research into the significant shifts in the programmatic advertising landscape, specifically the move away from third-party cookies. The Importance of First-Party Data With less reliance on third-party cookies, first-party data is becoming crucial.

Cookies 52

Cookies Audience Header Bidding Impressions 52

Paleo AdTech

JUNE 8, 2021

CafeMom was ad-supported from the beginning, and from his perch at the ever-growing network Bannister saw the development of ad servers, ad networks, SSPs, DSPs and header bidding. Today he is Chief Strategy Officer for CafeMedia , a company based largely on the acquisition of AdThrive in 2018.

Header Bidding 40

Header Bidding Ad Server Ad network Cookies 40

OpenX

OCTOBER 10, 2023

The economics shifted dramatically after the introduction of header bidding in 2013. Most data post-cookie will originate from or require connective tissue to the supply side of the market. How does applying data on the supply side drive value for buyers?

Header Bidding 52

Header Bidding Audience Search Advertising Cookies 52

Automatad Inc.

MARCH 20, 2024

Use server-side header bidding. Connect with us , and we will introduce you to the best monetization partners best suited for your case What Is Next After Viewability and vCPM for Cookie-less Era? The reason is cookie demise and the decreased consumer attention span due to the oversaturation of ads and content online.

Viewability 52

Viewability CPM Fill rate Impressions 52

Automatad Inc.

MARCH 20, 2024

Use server-side header bidding. Connect with us , and we will introduce you to the best monetization partners best suited for your case What Is Next After Viewability and vCPM for Cookie-less Era? The reason is cookie demise and the decreased consumer attention span due to the oversaturation of ads and content online.

Viewability 52

Viewability CPM Fill rate Impressions 52

Ad Monsters

DECEMBER 12, 2023

As we’re all aware, Google has announced intentions to remove the third-party cookie from the Google Chrome Browser, outside of small groups of Related Web Sites, sometime near the end of 2024. The Protected Audience API is the most critical component of the privacy sandbox for audience addressability.

Audience 52

Audience Header Bidding Cookies Impressions 52

PubMatic

FEBRUARY 8, 2023

Now, however, the balance is starting to shift as third-party cookies fade away and sellers like publishers and retailers find themselves in a prime position to capitalize with tactics like sell-side targeting. One of the most popular audience capabilities supported through sell-side targeting is seller-defined audiences.

Advertising 119

Advertising Cookies Ad Inventory Audience 119

Automatad Inc.

FEBRUARY 7, 2022

With 70% of the top 10k US sites using header bidding in Q1 2022, Amazon takes the front seat as the preferred adapter and top header bidding partner. All three solutions need to work in tandem to replace the complete functionality that third-party cookies offer essentially. . Adoption of Header Bidding.

Header Bidding 52

Header Bidding GDPR Retargeting Cookies 52

VideoWeek

JANUARY 26, 2023

Publishers stand to win if the spun-out business unit(s) more accurately and fairly manage header bidding auctions, awarding higher yield to the most qualified media and content producers.” Google may react with swifter changes to its cookie policy. Until any of this happens, we will not see meaningful impact to other players.

Ad Tech 98

Ad Tech Header Bidding Ad Server Ad Exchange 98

Monetize More

MARCH 20, 2023

It can diagnose issues with Header Bidding and Google Ad Manager providing clear actionable advice on errors, warnings, and passes. Using PubGuru Ad Inspector PubGuru Ad Inspector is a Chrome extension with more sophisticated checks and features, making it the troubleshooting tool of choice for publishers. Download it from here.

Header Bidding 52

Header Bidding Viewability Impressions Ad Click 52

Automatad Inc.

MAY 9, 2023

Sometimes, your manager header bidding provider will also be a Google AdX partner. Note that implementing header bidding can intensify competition, forcing Google AdX to bid higher to win the auctions. So, you should run header auctions and follow the optimization steps below.

Ad Exchange 52

Ad Exchange Header Bidding Impressions Ad Inventory 52

Clearcode

DECEMBER 6, 2022

Ever since Google Chrome announced that it would be shutting off support for third-party cookies , the race to find new solutions has been on. One such alternative to third-party cookies comes the IAB Tech Lab in the form of its Seller Defined Audiences (SDA) standard. How Do Seller Defined Audiences Compare to Universal IDs?

Audience 52

Audience Cookies Header Bidding Demand Side Platform 52

Clearcode

MAY 24, 2023

Over the past few years, Clearcode has worked on many Prebid-related projects for our clients where we’ve built wrappers, adapters and user interfaces to manage the header bidding process and various demand sources. Related posts What is Header Bidding and How Does it Work? client-side header bidding).

Header Bidding 76

Header Bidding Ad Server Ad Exchange Agency 76

Monetize More

JUNE 29, 2023

AI-Driven AdTech Marketing: Genesis In the ever-evolving landscape of AdTech marketing, businesses face a new challenge with the impending demise of cookies. However, with privacy concerns on the rise, cookies are gradually fading away. Try out our award-winning header bidding solution here.

Machine Learning 97

Machine Learning A/B Testing Header Bidding Cookies 97

Ad Monsters

NOVEMBER 14, 2022

We’ve been using cookies, mobile ad IDs and identifiers to target ads to users and we realized that we needed to think beyond that box. with programmatic and header bidding, etc. How do we create a contextual targeting experience that lives outside of this third-party cookie/ID world? .

Machine Learning 82

Machine Learning Rich Media Cookies Header Bidding 82

PubMatic

FEBRUARY 21, 2024

Leverage Unique Demand Connections: PubMatic has premium supply path optimization partnerships with leading agencies and advertisers, many of whom are looking for audience extension opportunities, especially due to cookie deprecation.

Audience 89

Audience Media Advertising Retail 89

Paleo AdTech

DECEMBER 10, 2023

The latter was written so fast that some of us suspected supernatural intervention.

Header Bidding 52

Header Bidding Non-Profit Ad Tech Ad network 52

Automatad Inc.

NOVEMBER 8, 2023

Targeted ads: Ad exchanges share the cookie data of your user with your consent to the DSPs. You can use other options like direct deals and header bidding to connect with demand partners who are not using ad exchange. High demand: You can connect with a vast network of demand partners through ad exchanges.

Ad Exchange 52

Ad Exchange Fill rate Ad Server Header Bidding 52

Automatad Inc.

APRIL 6, 2022

Since the announcement of third-party cookie deprecation, The Ozone Project has made its SaaS product prioritize first-party audience data. The Ozone Project looks at both bids in Google ad exchange and header bidding and then returns the best bid to the publisher. Ad Alliance of U.K. Publishers. AdTech Trends.

Header Bidding 52

Header Bidding Ad Exchange Impressions Audience 52

Paleo AdTech

MARCH 17, 2023

The latter was written so fast that some of us suspected supernatural intervention.

Header Bidding 59

Header Bidding Non-Profit Ad Tech Ad network 59

Brid.tv

OCTOBER 17, 2022

However, the upcoming phaseout of third-party cookies will soon render this targeting method useless. The player should be optimized for VAST and VPAID ad tags and video header bidding. For now, you can still use behavioral targeting to ensure the ad is relevant to the viewer’s interests, search history, and online behavior.

Video Ads 52

Video Ads Header Bidding Pop-Up Ad network 52

Automatad Inc.

FEBRUARY 22, 2022

Furthermore, consumers seem to have not perceived any tangible advantages apart from being asked to consent to the usage of browser cookies on all EU sites these days. Google’s Open Bidding, an effort by the tech giants to quash header bidding and the revelations of the recent Jedi Blue project, has resulted in a loss of faith.

GDPR 52

GDPR Cookies Header Bidding Impressions 52

Brid.tv

APRIL 13, 2023

Introduced by Google in 2018, Google Open Bidding is a programmatic advertising solution seen as an alternative to header bidding. With an easy setup and little to no latency issues, this might be an ideal bidding system for publishers. Table of Contents [ hide ] What Is Google Open Bidding?

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Header Bidding Ad Exchange Ad Ops Ad Inventory 52