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What is vCPM? Time for Publishers to Care About Ad Viewability

Automatad Inc.

Therefore, a high fill rate is ensured by ads from potential demand partners. Higher fill rates increase your ad revenue and yield. Try interactive ads like rich-media ads , sticky ads , and pop-up ads when the user is about to exit. Use server-side header bidding.

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What is vCPM? Time for Publishers to Care Ad Viewability

Automatad Inc.

Therefore, a high fill rate is ensured by ads from potential demand partners. Higher fill rates increase your ad revenue and yield. Try interactive ads like rich-media ads , sticky ads , and pop-up ads when the user is about to exit. Use server-side header bidding.

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20 Best Video Ad Networks for Publishers

Brid.tv

Most of these platforms are tailored toward publishers and offer multiple tools to help with video performance tracking , boosting fill rates, and increasing video revenue. This video ad network also covers various services, including improved video header bidding and macros for GDPR compliance.

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Best OTT Advertising Platforms for Your Ad-Supported OTT Service

Brid.tv

Ad Analytics — To keep track of ad performance and optimize campaigns accordingly, publishers need reliable ad analytics with metrics such as fill rates , plays, impressions, CTR, and preferably real-time video analytics. SpringServe mainly trades inventory through header bidding , but direct deals are also available.