RCPM for Publishers: Will it trump CPMs soon?
Monetize More
MAY 31, 2022
The RPM metric shows the revenue by page of a website, where CPM is a metric per ad unit, so RPM is, as a general rule, higher than CPM since it encompasses all ad units per page. Let’s say your site gets half a million impressions daily, your specific monetization partner gets half a million opportunities to buy ad space.
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