Martech

APRIL 16, 2024

The digital ad ecosphere has met challenges due to snowballing privacy regulations and the deprecation of third-party cookies. But advertisers, facing competitive pressures, still see digital ads as an effective way to reach customers at all stages in their journeys and therefore continue to increase their digital spend.

Advertising 100

Advertising Retail Ad Inventory Cookies 100

Monetize More

JULY 19, 2022

This revolutionary technology, which traditionally takes place on the client side/browser, paved the way for publishers to maximize their revenue and generate the most income possible from their programmatic ad inventory. Site speed can become a slow killer in the long term especially with publishers having lots of ad inventory.

Header Bidding 98

Header Bidding Ad Server Cookies Ad Inventory 98

VideoWeek

MAY 19, 2023

Google says Privacy Sandbox Tools are Nearly Finished; Outlines Testing Plans Google this week released an update on progress within its Privacy Sandbox, its initiative for developing replacements for third-party cookies within its Chrome browser.

Cookies 52

Cookies Non-Profit Media Agency 52

Automatad Inc.

MARCH 20, 2024

You can easily attract them with an ad inventory with a high viewability rate. Because advertisers want ad space with a high viewability rate ! Connect with us , and we will introduce you to the best monetization partners best suited for your case What Is Next After Viewability and vCPM for Cookie-less Era?

Viewability 52

Viewability CPM Fill rate Impressions 52

Automatad Inc.

MARCH 20, 2024

You can easily attract them with an ad inventory with a high viewability rate. Because advertisers want ad space with a high viewability rate ! Connect with us , and we will introduce you to the best monetization partners best suited for your case What Is Next After Viewability and vCPM for Cookie-less Era?

Viewability 52

Viewability CPM Fill rate Impressions 52

Digiday

SEPTEMBER 27, 2022

Google may have yet to deprecate the third-party cookie in its Chrome browser, but publishers have been dealing with the online tracking mechanism’s absence in browsers like Apple’s Safari and Mozilla’s Firefox for years. In short, they need to supply more information about the quality of their cookieless ad inventory, according to Wohl.

Cookies 74

Cookies Viewability Impressions Ad Inventory 74

Martech

MAY 16, 2022

Advertisers will shop for ad inventory using Yahoo’s portal and sales team. Read next: Best Buy announces in-house ad network Best Buy Ads. Walmart is the largest company with a media network that sells ad space and restricted access to their customer data. Marriott’s network will get a test run in the U.S.

Retail 83

Retail Media Ad Inventory Ad Space 83

VideoWeek

MARCH 27, 2023

“For publishers, this action erodes and undermines their exclusive capacity to enrich user experiences and ad inventory using owned data,” said Richard Reeves, managing director of the AOP, in the open letter. “Meanwhile, buyers face significant data validity concerns.

Ad Inventory 59

Ad Inventory Ad Tech Cookies Agency 59

Martech

DECEMBER 21, 2021

Marketers in search of intelligent, targeted cross-screen campaigns in the post-cookie world will benefit from the kind of expanded open web marketplaces established by Microsoft and other partners in their network.

Advertising 99

Advertising Ad Inventory Cookies Media 99

YieldBird

JUNE 14, 2023

Digital publishers face formidable obstacles like advanced ad-blocking and the impending demise of third-party cookies, compelling them to adapt and adopt alternative strategies to uphold or enhance their advertising earnings. Amidst this backdrop, one of the strategies has emerged as a captivating solution: ad refreshing.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

YieldBird

JUNE 14, 2023

Digital publishers face formidable obstacles like advanced ad-blocking and the impending demise of third-party cookies, compelling them to adapt and adopt alternative strategies to uphold or enhance their advertising earnings. Amidst this backdrop, one of the strategies has emerged as a captivating solution: ad refreshing.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

Martech Series

OCTOBER 3, 2022

saw better than average performance on campaigns transacted through FuboTV’s ad inventory. Cost per action (CPA) was reduced by 9%, conversion rate was 25% stronger and return on ad spend (ROAS) improved by 14% when compared to overall average campaign performance. Unified ID 2.0 As the first CTV partner to adopt Unified ID 2.0,

Advertising 71

Advertising CPA Conversion Rate Impressions 71

SODP

JUNE 24, 2021

78% of senior UK marketers believe the withdrawal of third-party cookies will have a positive impact on advertising strategies. The loss of third-party cookies and mobile identifiers for ad inventory across paid channels means advertisers will be eager to explore new ways to maintain their reach levels and engage high-value audiences.

Marketing 52

Marketing Cookies Ad Inventory Audience 52

Martech Series

DECEMBER 16, 2022

This is matched to Audigent’s privacy-safe, cookie-free identifier, providing marketers a precision, 360-degree view of consumers’ choices, preferences, and habits, at scale. Advertisers want to package unique audience insights with premium ad inventory.

Cookies 60

Cookies Ad Inventory Audience Retail 60

Automatad Inc.

JANUARY 23, 2024

Share Tweet Share Advertising without cookies is the talk of the media town! Ad spend reduced by 2-7% in using Privacy Sandbox APIs Conversions per dollar reduced 1-3% Click-through rates stay the same irrespective of API usage. Here is the list of alternatives marketers are considering to choose in 2024. Redefining Remarketing!

Audience 52

Audience Cookies Ad Server Viewability 52

Basis

OCTOBER 6, 2022

As marketers react to consumers’ new holiday shopping habits, political campaigns are gobbling up pre-election ad inventory—and potentially driving up prices. Massive political advertising clashes with holiday media buying, creating a ‘tsunami’ effect for Q4 [:03]. No judgment if you had to look that one up—we did too!). (No

Ad Inventory 52

Ad Inventory Marketing Cookies Media 52

InMobi

MAY 5, 2022

June 2021: Google announces that it is set to expire support for third-party cookies in Chrome in 2023. “As we all become more uncomfortably comfortable with the demise of third-party cookies, the initial shock is turning into full-blown action for most. Make ad inventory more addressable. April 2021: iOS 14.5

Advertising 52

Advertising Ad Inventory Audience Cookies 52

Ad Monsters

AUGUST 23, 2022

That email list ultimately allowed us to launch the.com and helped us build up our ad inventory.” . Online publishing was still a new concept at the time, but Complex saw the benefits of ad revenue on the open web and used it to keep content free. The Art of the Pivot: Using Your Built-In Audience.

Banner 93

Banner Ad Ops Food Audience 93

Basis

DECEMBER 22, 2022

We saw a slew of new regulations introduced and passed across the globe, increasingly strident data privacy crackdowns from regulators, and yet another delay of third-party cookie deprecation in Google’s Chrome browser. Privacy regulations are tightening, third-party cookies are (eventually?) Law and Order: BTU (Big Tech Unit).

Advertising 86

Advertising Cookies Ad Inventory Media 86

Monetize More

OCTOBER 13, 2022

Dynamic Price Floor Optimization is the process of selling ads that involve setting a base price for the publisher’s ad inventory and then automatically fine-tuning the price for maximum yield. Best Price for your ad inventory. Price Floor Optimization.

Header Bidding 52

Header Bidding Ad Inventory Impressions Cookies 52

PubMatic

APRIL 8, 2022

The research also found most publishers believe cross-screen video targeting will only become more important thanks to disruptions in third-party cookies and mobile ad IDs. Additionally, PubMatic ranked as the leading independent SSP for publishers monetizing video ad inventory programmatically.

Video Ads 52

Video Ads Ad Inventory Mobile Ads ROI 52

Automatad Inc.

NOVEMBER 8, 2023

It is an open marketplace that runs auctions in real-time, connects the publishers with wider demands, and gets the best price for the ad inventory. On the other hand, it connects the advertisers with the ideal publishers for their ad campaign and gets the best ad slot. They offer various user-friendly ad formats.

Ad Exchange 52

Ad Exchange Fill rate Ad Server Header Bidding 52

Monetize More

NOVEMBER 29, 2022

They can create and launch advertising campaigns, prioritize networks and allocate percentages of unsold inventory, known as backfill. Using RTB technology, an advertiser can display the most relevant ads to a highly targeted user base, based on real-time data. Master your ad inventory like the pros with PubGuru University!

Ad Exchange 52

Ad Exchange Impressions Demand Side Platform Ad Server 52

Ad Monsters

FEBRUARY 28, 2024

The digital advertising industry is focused on the end of third-party cookies on Chrome, but there is a broader development publishers should be thinking about: the arrival of the AI-enabled advertising easy button.

Machine Learning 64

Machine Learning ROI Cookies Media 64

Monetize More

DECEMBER 26, 2022

What’s more, in this era of ad blocking, third-party cookie blocking, and ever-increasing privacy regulations, advertisers cannot simply and easily intrude on the digital wanderings of a consumer. All of these things create a great environment for ad refreshing if it is done right. What is Ad Refresh?

Viewability 52

Viewability CPM Ad Inventory Ad Space 52

Basis

SEPTEMBER 13, 2022

In open auction transactions, anyone can buy or sell ad inventory without either side knowing who’s on the other end. Back in July 2022, Google once again announced it is delaying third-party cookie deprecation in its Chrome browser—this time until the second half of 2024. The reasons behind this trend?

Advertising 88

Advertising Cookies Rich Media Video Ads 88

Automatad Inc.

MAY 9, 2023

Let us help you understand Google Ad Exchange’s performance across browsers — Chrome, Safari, Mozilla Firefox, and more. We know that Google AdX is the largest demand partner contributing to more than 50 percent of the ad revenue, and it is important to know how it performs in both cookie and cookieless environments.

Ad Exchange 52

Ad Exchange Header Bidding Impressions Ad Inventory 52

Martech

OCTOBER 19, 2022

Private marketplaces are invitation-only markets where a set number of publishers invite specific advertisers to bid on their ad inventory. This allows the advertiser to bypass ad exchanges and have their buying platform plugged directly into the publisher’s inventory. Third-party cookie depreciation. Ease of use.

Advertising 107

Advertising Marketing Ad Exchange Retail 107

Brid.tv

DECEMBER 29, 2023

While garnering success in the past, behavioral targeting has many problems advertisers today wish to avoid, especially now, in the wake of the post–cookie era (age of privacy). So, an alternative solution for you would be employing contextual targeting — a less intrusive way to deliver relevant video ads to the end user.

Video Ads 69

Video Ads A/B Testing Retargeting Conversion Rate 69

Basis

SEPTEMBER 26, 2023

Let's start with the automation part: For a programmatic guaranteed buy, advertisers may get to sync their data management platform (DMP) with the publisher’s DMP in order to access specific publisher audiences that they want to target via device ID or third-party cookie match. Negotiate a deal. Get set up.

CPM 52

CPM Impressions Demand Side Platform Ad Inventory 52

Digiday

OCTOBER 10, 2022

Ad inventory for The 7 DMV will mirror the units available in the flagship newsletter, which tends to include a presenting sponsor and one to two ads. The podcast also means The Post’s audience will soon be able to listen to The 7 on smart speakers and from podcast platforms.

Viewability 73

Viewability Ad Inventory Audience Cookies 73

Martech

JUNE 29, 2022

Fake websites (with fake traffic) are created to inflate impressions for programmatic ad buys. the New York Times) to sell fake ad inventory. Cookie stuffing which uses affiliate tracking cookies placed on a user’s device to track a purchase on a site like Amazon (thus stealing the commission from a legitimate affiliate).

Affiliates 97

Affiliates Marketing CPA ROI 97

InMobi

FEBRUARY 26, 2023

privacy string is a cookie that stores information about disclosures made and choices selected by the user regarding their rights. Privacy String – Established by the IAB in response to the California Consumer Privacy Act (CCPA).

GDPR 52

GDPR Ad Tech Ad Inventory Audience 52

Basis

MARCH 22, 2023

It will likely depend on how inventory availability in programmatic (guaranteed, private marketplace or open bidding) affects tactical decisions. Section 1: Political Marketers Love Video Share allocation largely stayed the same from 2020 to 2022; video is still the dominant majority of political digital ad investment.

Advertising 75

Advertising Impressions CPM Cookies 75

Brid.tv

OCTOBER 7, 2022

For several years now, Google has been announcing (and postponing) the phaseout of the third-party cookie. Luckily, contextual video advertising doesn’t rely on cookies. Contextual targeting is an ad targeting method that matches the content of the ad to the content of the video, page, or website.

Video Ads 52

Video Ads Ad network Non-Profit Real Estate 52

Automatad Inc.

MARCH 31, 2022

The post-cookie world may prioritize buying inventories from fewer publishers. ViperBot, a new sophisticated ad fraud scheme. Buyers Focus On Reputed Publisher Inventories in a Cookieless World. The shift towards a privacy-focused digital world is much bigger than just phasing out third-party cookies.

Cookies 52

Cookies Impressions Data Management Platform Ad Inventory 52

Brid.tv

DECEMBER 20, 2022

App developers and publishers sell their ad inventory to buyers, i.e., brands and advertisers to generate revenue. For instance, you can offer a free, ad-supported version of the app, along with a premium, ad-free version for paying customers. Monetize your video ad inventory with a reliable video ad provider.

Advertising 54

Advertising CPM Mobile Ads CPC 54