Monetize More

NOVEMBER 29, 2022

Real-time bidding (RTB) uses instantaneous programmatic auctions by which advertising inventory is bought and sold on a per-impression basis. With real-time bidding, advertisers can bid on an impression and, if the bid wins, the buyer’s ad is displayed on the publisher’s site instantly. Impressions. Click Here To Enroll.

Ad Exchange 52

Ad Exchange Impressions Demand Side Platform Ad Server 52

Ad Monsters

DECEMBER 12, 2023

As we’re all aware, Google has announced intentions to remove the third-party cookie from the Google Chrome Browser, outside of small groups of Related Web Sites, sometime near the end of 2024. The Protected Audience API is the most critical component of the privacy sandbox for audience addressability.

Audience 52

Audience Header Bidding Cookies Impressions 52

Automatad Inc.

NOVEMBER 8, 2023

You will have more control over the inventory, perform direct relationships with premium advertisers, and get high CPMs for impressions. A private marketplace works only for premium publishers who have high followers and demand for ad inventory. It triggers the ad request of the impression and sends it to the ad exchanges through SSP.

Ad Exchange 52

Ad Exchange Fill rate Ad Server Header Bidding 52

AdExchanger

NOVEMBER 30, 2023

Header bidding has become the de facto approach to programmatic ad auctions since it was introduced in 2014. When a user visits a webpage, header-bidding auctions occur in real time as a page loads, which allows all exchanges to submit bids on an ad impression simultaneously.

Header Bidding 121

Header Bidding Impressions Ad Server Cookies 121

Automatad Inc.

MAY 9, 2023

Just like other ad exchanges , Google AdX is a marketplace that offers a pool of ad impressions to buyers via real-time bidding. But, unlike AdSense, Google Ad Exchange is a platform that cannot be simply integrated into a website. You shouldn’t get bots to inflate your ad impressions, thus revenue.

Ad Exchange 52

Ad Exchange Header Bidding Impressions Ad Inventory 52

Paleo AdTech

DECEMBER 8, 2021

Visual IQ was a pioneer and dominant player in the space of multi-touch attribution (MTA), which is the application of rules and complex models to impression-level data to determine which elements of a campaign contributed how much to the desired outcome.

Machine Learning 40

Machine Learning Ad Server Cookies Impressions 40

Monetize More

OCTOBER 13, 2022

Furthermore, dynamic floor pricing increases the price of a publisher’s inventory based on the inventory’s placement, ad size, etc. Let’s say, your video ads have over a 75% viewability rate, our dynamic floor algorithm adjusts the price floors based on user browsing history, cookies, etc. Granular Optimization.

Header Bidding 52

Header Bidding Ad Inventory Impressions Cookies 52

Paleo AdTech

FEBRUARY 1, 2022

and when John Nardone joined as CEO in 2015 after running the DMP [x+1] ( sold to Rocket Fuel), he began to refashion the company as a Google alternative complete with self-contained ad server and dynamic creative products. Steve’s Encore added a key analytical component to the product story.

Non-Profit 40

Non-Profit Ad Server First-Party Cookies Machine Learning 40

Digiday

JUNE 13, 2022

The proposed remedy comes a year after Google announced an extension to its timeline for sunsetting the use of third-party cookies in its Chrome browser, a tactic that some believe also has a political undertone and could also be reprised. ” Does this mean cookies will last beyond 2023?

Cookies 67

Cookies Demand Side Platform Ad Tech Education 67

Martech Series

AUGUST 2, 2022

ArcSpan’s next-gen audience monetization platform, Audience Engine strengthens publishers’ and retailers’ media revenue strategies as the digital advertising industry transitions away from the use of third-party cookies. ArcSpan’s processor complements a publisher’s existing ad server, DMP and CDP partners c.

Audience 84

Audience Ad Server MarTech ROI 84

Ad Ops Hero

MARCH 25, 2023

Rotation of ads. Adding event tags to impressions & clicks, other platforms can keep track of data. Ad verification capabilities A range of integrated ad verification functions is built into CM360’s ad server. This protects advertisers’ spend from ad fraud.

Impressions 52

Impressions Conversion Rich Media Ad Server 52

YieldBird

JUNE 14, 2023

Digital publishers face formidable obstacles like advanced ad-blocking and the impending demise of third-party cookies, compelling them to adapt and adopt alternative strategies to uphold or enhance their advertising earnings. Amidst this backdrop, one of the strategies has emerged as a captivating solution: ad refreshing.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

YieldBird

JUNE 14, 2023

Digital publishers face formidable obstacles like advanced ad-blocking and the impending demise of third-party cookies, compelling them to adapt and adopt alternative strategies to uphold or enhance their advertising earnings. Amidst this backdrop, one of the strategies has emerged as a captivating solution: ad refreshing.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

VideoWeek

APRIL 26, 2024

The Week in Tech Google Pushes Back its Cookie Deadline Until 2025 Google has announced that it is once again pushing back its deadline for removing third-party cookies from its Chrome browser. Now it says it expects to start ramping up cookie deprecation “starting early next year”. I hope business acts on these findings.”

Non-Profit 52

Non-Profit Cookies Ad Tech Audience 52

Clearcode

MAY 24, 2023

Q&A: How Can You Use Prebid Server to Build an Ad Exchange? What Is Prebid Server and How Is It Typically Implemented? How Can Agencies Build An Exchange Using Prebid Server? How Does Prebid Server Pass On the Winning Bid to the Ad Server? An Overview of Prebid What Is Prebid?

Header Bidding 76

Header Bidding Ad Server Ad Exchange Agency 76

Digiday

OCTOBER 4, 2022

As a cookie-less environment approaches, the submissions made it clear that companies are leaning into — and driving for even more creativity with — programmatic and monetization platforms. Best Sustainable Ad Tech Platform Catch+Release OpenX Sharethrough & Scope3 – Launch of Green PMPs. Best CRM Platform Act!

Viewability 69

Viewability Healthcare A/B Testing Food 69

Lemonads

OCTOBER 6, 2020

Since the ads are seen as part of the content and not the usual blinking banners, users actually share these images on social networking sites with the likes of Pinterest and Facebook increasing your audience and getting a higher engagement. TripleLift has also many Award Winnings! Let’s check them out!

Native Advertising 52

Native Advertising Advertising Click Through Rate Banner 52

MobileAds

JANUARY 25, 2021

The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. You will find that a third-party ad server can be to your great advantage.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

Monetize More

DECEMBER 28, 2022

Display Lumascape’s components are as follows: Ad Agencies. Ad Servers in Display Lumascape. The most important thing about them is that they are not just selling ads but also data. This means that you can get more information from each impression than if you were running ads on Google AdWords or Facebook.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Monetize More

JULY 8, 2022

This means publishers can maximize revenue for themselves by selling more ads in exchange for higher CPMs than any single partner could offer on its own. To maximize revenue for the publisher, ongoing auctions create competition among bidders for all in-app ad impressions. The benefits of Unified Auctions for Publishers.

Header Bidding 80

Header Bidding Fill rate Ad Server CPM 80

Monetize More

APRIL 13, 2023

Header Bidding History | Issues with the Programmatic Waterfall Model Traditional Waterfall Model The reason why the waterfall bidding or the daisy-chain system was replaced was the price your impression sells for barely even accounts for its real value. However, this variable is known to be a bad predictor of what an ad impression is worth.

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

VideoWeek

NOVEMBER 3, 2023

Brings Video-Level Data to Equativ’s Ad Server Equativ, a French ad tech firm, has announced a partnership with IRIS.TV, a contextual targeting business. The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-side platforms.

Ad Tech 98

Ad Tech Ad Server Media Agency 98

VideoWeek

NOVEMBER 17, 2023

According to the report, four advertisers found broken links within the post-campaign reports for YouTube Select campaigns, a premium offering designed to run ads on the most popular YouTube channels. For two of these buyers, these dead links accounted for the majority of impressions within their reports. Read on VideoWeek.

Media 98

Media Cookies Affiliates Agency 98

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Does this solution use third-party cookie data?

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

Clearcode

APRIL 26, 2022

For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc. The first ever ad server was invented by a company called FocaLink Media Services in 1995.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

Brid.tv

JUNE 26, 2023

In simple words, ad networks help advertisers search and buy suitable inventory for their ads, while they help publishers sell ad space in exchange for a cut of the ad yield. They negotiate all the terms with buyers, including audience targets and cost per impression. What to Look for in a Video Ad Network?

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Adtelligent

OCTOBER 6, 2021

With its optimization algorithms and consistent delivery of the highest CPMs (cost per 1000 impressions), programmatic attracts many websites to automate ad sales and maximize ad revenue. The SSP can be single-player or combined with other solutions such as ad servers and data management platforms to get the best results.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Lemonads

SEPTEMBER 10, 2020

Since the ads are seen as part of the content and not the usual blinking banners, users share these images on social networking sites with the likes of Pinterest and Facebook. TripleLift is currently fully RTB compatible and is hosting real-time auctions, syncing cookies with the exchanges, SSPs, and data providers.

Native Advertising 52

Native Advertising Advertising CPC Banner 52

Brid.tv

APRIL 13, 2023

Google’s Open Bidding is a programmatic bidding system that lets publishers invite external ad exchanges, SSPs , and networks to compete in a unified auction alongside Google AdX (Google’s own ad exchange) for ad inventory on their website. It’s a server-to-server real-time bidding process that happens on an ad server.

Header Bidding 52

Header Bidding Ad Exchange Ad Ops Ad Inventory 52

Kevel

APRIL 19, 2022

These JavaScript-based tools are causing problems like: Slow sites and apps — Ad tags and in-app SDKs are notoriously slow, causing jumpy content and lower revenues. No revenue from ad block users – Expect roughly 30% of your potential impressions to never get filled. Contact us today to learn more.

Geo targeting 52

Geo targeting Banner Ad network Cookies 52

Smart-Hub

NOVEMBER 25, 2022

On SSP the publisher can sell their inventory via direct deals with advertisers or through RTB auctions that work like this (in the nutshell) : Cookies and cookie sync are additional tool for targeting. The highest bid wins in the auction, and then the ad of the winner is transferred from the ad server to the user’s screen.

Header Bidding 40

Header Bidding Ad Server Impressions Cookies 40

Brid.tv

JULY 9, 2023

Ad Analytics — To keep track of ad performance and optimize campaigns accordingly, publishers need reliable ad analytics with metrics such as fill rates , plays, impressions, CTR, and preferably real-time video analytics. There are also built-in comprehensive ad fraud protection tools and brand safety features.

Header Bidding 52

Header Bidding Advertising Ad Exchange Ad network 52

VideoWeek

OCTOBER 6, 2022

From small, and often challenging, beginnings we’ve evolved rapidly over the last two years, and we now represent over 50m monthly CTV impressions, enabling advertisers to reach a highly targeted audience of light TV viewers. For now, context continues to play an important role, particularly due to the deprecation of third-party cookies. .

Audience 64

Audience Ad Server Media Agency 64

Clearcode

JANUARY 22, 2023

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating.

Cookies 90

Cookies First-Party Cookies Audience Retargeting 90

Brid.tv

AUGUST 31, 2022

Client-Side Ad Insertion (CSAI) Server-Side Ad Insertion (SSAI) or Ad Stitching The OTT Advertising Ecosystem Explained Why Invest in OTT Advertising as a Publisher? Campaign Pushing — After that, the platform will match and distribute your ads to the appropriate audience.

Advertising 52

Advertising Video Ads Ad Server Cookies 52

MobileAds

JANUARY 24, 2021

A third-party ad tag or ‘ad placement tag’ is simply a snippet of Javascript code, generated from a 3rd party ad server , which is then placed into an ad inventory space on a website or app to display ad creatives that were uploaded on the ad server. Measure ad impressions.

Ad Server 52

Ad Server Impressions Demand Side Platform Ad network 52

Monetize More

JULY 28, 2022

Google OpenBidding is an ad exchange that lets publishers invite demand partners (ad networks) to a unified, server-to-server auction so that they can start bidding for impressions on their sites. When they visit the site, a cookie is placed on their device. The process starts with a user visiting a website.

Header Bidding 72

Header Bidding Ad Exchange Cookies Ad network 72