Monetize More

MARCH 6, 2023

Blank ads can be frustrating and confusing for publishers, but they can also have a significant impact on ad revenue. When an ad fails to display properly, it can result in lost impressions, clicks, and conversions. In this post, we’ll explain blank ads and why they matter to publishers.

Ad Server 98

Ad Server Click Through Rate Ad Space Ad Exchange 98

VideoWeek

MARCH 20, 2024

Publicis says the offering will combine Epsilon’s proprietary identifier with artificial intelligence in the ad server, which it says will drive stronger outcomes on retail media’s own digital storefronts, and other inventory powered by their data. ” Follow VideoWeek on Twitter and LinkedIn.

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Retail Media Ad Server Impressions 52

Monetize More

JUNE 15, 2023

Header Bidding enables publishers to expose and sell their inventory to more demand partners while getting the highest possible yield for each impression. With Header Bidding allowing multiple demand sources to bid in real-time for the same inventory, publishers can expect higher ad revenues and better monetization efficiency.

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Header Bidding Ad Exchange Fill rate Demand Side Platform 98

Flashtalking by Mediaocean

FEBRUARY 28, 2023

Flashtalking is now the only independent ad serving solution integrating the reporting of MRC-accredited CTV impressions, desktop and mobile viewability, and SIVT (sophisticated invalid traffic), as measured by Protected Media.

Ad Server 52

Ad Server Impressions Viewability Banner 52

VideoWeek

SEPTEMBER 29, 2023

The judging panel of media, tech and creative specialists brought their marketing and technology expertise to categories ranging from social and ad technology, right through to data and sustainability. Judges were hugely impressed by the calibre of this year’s entries and many went right to the wire.

Ad Server 59

Ad Server Demand Side Platform Ad Tech Video Ads 59

Automatad Inc.

JANUARY 29, 2023

It begins loading as soon as the webpage loads in the user’s browsers by connecting to its supply-side platforms for bids before the ad server is called. It means the SSPs , direct DSPs, ad exchanges, and ad networks must respond with their bids within two seconds. The highest bidder will get the impression.

Header Bidding 52

Header Bidding Ad Server Ad Exchange Ad Inventory 52

Paleo AdTech

DECEMBER 10, 2023

A company called Adbot , based in Chicago, held its first “live” online ad auction in April, 1997. Building its own ad server, Adbot seems to have used an auction system based on phone calls and whiteboards, like Sotheby’s. Selling 300,000 impressions was a good day for a publisher.

Ad Server 52

Ad Server Real Estate Impressions Agency 52

Monetize More

MARCH 10, 2023

One such metric is RPM, or revenue per thousand impressions. RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app. It represents the cost the advertiser will pay for every 1,000 ad impressions served on a publisher’s website. in ad revenue.

Header Bidding 98

Header Bidding CPM Ad Inventory Click Through Rate 98

Martech

MAY 13, 2024

Google is a significant player, in some ways the backbone with their browser and their ad server being very commonly used. A: That 1% also has to be online at that given moment in time in order for you to deliver an impression and track whatever performance metric that you’re tracking. We’re at a standstill.

Advertising 104

Advertising Cookies Machine Learning Ad Server 104

Automatad Inc.

NOVEMBER 23, 2023

AdTech streamlines the ad buying and selling process as it becomes more complex with competition. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., It provides a way for better ad campaigns and higher yields in website monetization.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Paleo AdTech

DECEMBER 10, 2023

and when John Nardone joined as CEO in 2015 after running the DMP [x+1] ( sold to Rocket Fuel), he began to refashion the company as a Google alternative complete with self-contained ad server and dynamic creative products. Steve’s Encore added a key analytical component to the product story.

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Non-Profit Ad Server First-Party Cookies Machine Learning 52

Automatad Inc.

NOVEMBER 8, 2023

You will have more control over the inventory, perform direct relationships with premium advertisers, and get high CPMs for impressions. A private marketplace works only for premium publishers who have high followers and demand for ad inventory. It triggers the ad request of the impression and sends it to the ad exchanges through SSP.

Ad Exchange 52

Ad Exchange Fill rate Ad Server Header Bidding 52

MNTN

MARCH 14, 2024

When a user visits a publisher’s site, information about the available ad impression and the user’s profile is sent to the SSP. Auction Process : The SSP conducts an auction among interested buyers, who bid on the ad impression in real time. The highest bidder wins the right to display their ad to the user.

Ad Inventory 52

Ad Inventory Demand Side Platform Ad Exchange Ad Space 52

Kevel

JUNE 7, 2022

Publishers run ad auctions in order to maximize their revenue. Auction logic is used by the ad decision engine to select the ad that is most likely to deliver the highest payout. If ten advertisers bid for one ad slot, the ad server would select the advertiser who is bidding the most.

Ad Server 52

Ad Server Impressions CPC CPM 52

PubMatic

SEPTEMBER 22, 2022

In many cases, due to quick rises in traffic, premium CTV publishers are now selling most of their premium ad impressions programmatically. A waterfall approach doesn’t necessarily mean a publisher is selling their ad impressions at the highest possible price. Maximize Competition and Revenue.

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Ad Server Impressions Media Marketing 69

Ad Monsters

DECEMBER 21, 2023

Programmatic advertising, particularly Header Bidding has revolutionized ad buying and selling, boosting efficiency for publishers and advertisers. Header bidding refers to a real-time auction where multiple demand partners bid on an ad impression before it reaches the ad server.

Header Bidding 59

Header Bidding Viewability CPM Impressions 59

Unruly

AUGUST 9, 2022

As you may recall, earlier this year we fully integrated our Spearad ad server and unified auction solution into the Unruly ad platform. Alternatively, unified auctions take place in the publisher’s ad server, reducing latency and making it easier for direct deals to compete with programmatic ones.

Header Bidding 52

Header Bidding Ad Server Fill rate Impressions 52

Advendio

MARCH 20, 2023

DAI is a powerful technology that enables podcast advertising agencies to deliver targeted ads to listeners based on their geographic location, demographics, and other factors. However, DAI can be complex and expensive to implement and requires coordination between the agency, the podcast host, and the ad server.

Agency 76

Agency Advertising Ad Server Impressions 76

AdExchanger

NOVEMBER 30, 2023

Header bidding has become the de facto approach to programmatic ad auctions since it was introduced in 2014. When a user visits a webpage, header-bidding auctions occur in real time as a page loads, which allows all exchanges to submit bids on an ad impression simultaneously.

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Header Bidding Impressions Ad Server Cookies 123

Monetize More

NOVEMBER 29, 2022

Real-time bidding (RTB) uses instantaneous programmatic auctions by which advertising inventory is bought and sold on a per-impression basis. With real-time bidding, advertisers can bid on an impression and, if the bid wins, the buyer’s ad is displayed on the publisher’s site instantly. Impressions. Click Here To Enroll.

Ad Exchange 52

Ad Exchange Impressions Demand Side Platform Ad Server 52

Monetize More

MARCH 10, 2023

One such metric is RPM, or revenue per thousand impressions. RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app. It represents the cost the advertiser will pay for every 1,000 ad impressions served on a publisher’s website. in ad revenue.

Header Bidding 73

Header Bidding CPM Ad Inventory Click Through Rate 73

Ad Ops Hero

JANUARY 25, 2021

Ad Ops is responsible to set up and optimize the ad campaigns by following the various checks and policies. Also, Ad Ops usually interacts with the various platforms including ad exchanges, ad networks, ad servers, SSPs, DMPs, and more.

Ad Ops 52

Ad Ops Ad Server Rich Media Viewability 52

Paleo AdTech

DECEMBER 10, 2023

Visual IQ was a pioneer and dominant player in the space of multi-touch attribution (MTA), which is the application of rules and complex models to impression-level data to determine which elements of a campaign contributed how much to the desired outcome.

Machine Learning 40

Machine Learning Ad Server Cookies Impressions 40

Martech Series

JUNE 10, 2022

Due to the partnership, VlogBox is now capable of running ER VAST tags smoothly, which means the company and its publishers can use the tags via the applications or SDK in order to directly connect to specific advertisers that utilize ER as their primary ad server.

Advertising 72

Advertising Ad Server Video Ads Impressions 72

Martech

FEBRUARY 7, 2024

Event-based impression and click metrics will be abandoned in favor of aggregated reporting. The implementation of an ad exchange and ad server itself will require significant changes within the programmatic advertising ecosystem, impacting reporting mechanisms, ad rendering and bid decisioning.

Cookies 114

Cookies Ad Server Ad Exchange Ad Inventory 114

Ad Ops Hero

JANUARY 25, 2021

The bid request sends to the ad exchanges connected to the publisher ad server to find out the relevant advertiser to participate in the auction. Ad Exchange will review the advertiser information matching to the bid request received from the publisher to enter the auction. for the impression. respectively.

Ad Exchange 52

Ad Exchange Ad Server CPM Impressions 52

Clearcode

FEBRUARY 26, 2023

Key Points Client-side ad insertion (CSAI) is a video ad-serving method whereby the video player requests an ad from an ad server via the video player located inside an application or website. What Is Client-Side Ad Insertion (CSAI)? Once the ad has been displayed, the video player then resumes the video.

Ad Server 52

Ad Server Video Ads Communications Fill rate 52

Automatad Inc.

MAY 9, 2023

Just like other ad exchanges , Google AdX is a marketplace that offers a pool of ad impressions to buyers via real-time bidding. But, unlike AdSense, Google Ad Exchange is a platform that cannot be simply integrated into a website. You shouldn’t get bots to inflate your ad impressions, thus revenue.

Ad Exchange 52

Ad Exchange Header Bidding Impressions Ad Inventory 52

Paleo AdTech

DECEMBER 20, 2022

A company called Adbot , based in Chicago, held its first “live” online ad auction in April, 1997. Building its own ad server, Adbot seems to have used an auction system based on phone calls and whiteboards, like Sotheby’s. Selling 300,000 impressions was a good day for a publisher.

Ad Server 45

Ad Server Real Estate Impressions Agency 45

Ad Monsters

MAY 16, 2022

To simplify this, there are three types of SDK partners: Mediation SDK – The platform that acts as the central ad server and ultimate decision-maker on what ad will be shown to the end-user. That one impression opportunity has now turned into more than 24 requests to that DSP’s server.

Impressions 85

Impressions Demand Side Platform Ad Server Header Bidding 85

Monetize More

NOVEMBER 8, 2022

Higher impressions aren’t necessarily aligned with higher revenues – and that’s bidflation.” As a result of the auction, the highest bidder wins the placement, and the other buyers try winning other ad slots. The ad is displayed to the user in seconds. ” In the real world, the opposite happens.

Impressions 52

Impressions Demand Side Platform Ad Server Advertising 52

Martech Series

NOVEMBER 20, 2022

Ad networks play the role of facilitating and amalgamating publisher ad inventory for convenient purchase. On the other hand, ad exchanges automate the buying and selling process on an impression-by-impression basis through real-time bidding (RTB). It is supposed to help both publishers and advertisers.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Monetize More

JUNE 28, 2022

What exactly is ad revenue? Ad revenue is the income earned by apps via in-app advertising. Ad views multiplied by eCPM yield app ad income. Ad revenue = ad impressions multiplied by eCPM. ARPDAU, ARPU, and ARPPU are among the app metrics used by developers to track ad income. per impression.

CPM 52

CPM Impressions CPC CPA 52

MediaFuse

NOVEMBER 14, 2016

Ad serving discrepancies need to be monitored, and each demand source must be checked daily to ensure yield is being maximized. In a nutshell, publishers should be focusing on the following metrics for each demand source: Total ad requests (demand source and ad server). Impressions filled. Ad server CPM/Rate.

Header Bidding 52

Header Bidding Ad Server CPM Fill rate 52

MediaFuse

NOVEMBER 29, 2016

Header bidding is a programmatic technique leveraged by publishers that offers inventory to multiple ad exchanges at the same time before making calls to their ad server. This means that for every impression, on every ad unit, on every page, there is an auction that includes all header bidding demand sources.

Header Bidding 52

Header Bidding Ad Server Ad Ops Impressions 52

Clearcode

AUGUST 4, 2022

Self-serve ad platforms can also be used to run campaigns directly on a publisher’s digital properties (e.g. website), typically via an ad server. . Self-serve ad platforms can also be used to run campaigns directly on a publisher’s digital properties (e.g. website and video-streaming service), typically via an ad server.

Advertising 92

Advertising Demand Side Platform Ad Server Agency 92

InMobi

JUNE 7, 2018

You start off, the app makes a call to the SDK, the SDK makes a call to the ad server. It could be an ad opportunity. It could be an ad request. Depending on the way that the buyer is integrated, where it’s server-to-server, TAG or SDK, where the buyer is called from will vary. Again we have an ad request.

Ad Server 52

Ad Server Fill rate CPM Impressions 52