VideoWeek

MAY 19, 2023

Google says Privacy Sandbox Tools are Nearly Finished; Outlines Testing Plans Google this week released an update on progress within its Privacy Sandbox, its initiative for developing replacements for third-party cookies within its Chrome browser.

Cookies 52

Cookies Non-Profit Agency Media 52

Basis

MARCH 22, 2023

It will likely depend on how inventory availability in programmatic (guaranteed, private marketplace or open bidding) affects tactical decisions. Section 1: Political Marketers Love Video Share allocation largely stayed the same from 2020 to 2022; video is still the dominant majority of political digital ad investment.

Advertising 78

Advertising Impressions CPM Cookies 78

Automatad Inc.

NOVEMBER 8, 2023

It is an open marketplace that runs auctions in real-time, connects the publishers with wider demands, and gets the best price for the ad inventory. On the other hand, it connects the advertisers with the ideal publishers for their ad campaign and gets the best ad slot. They cannot place highly targeted ads.

Ad Exchange 52

Ad Exchange Fill rate Ad Server Header Bidding 52

Martech

OCTOBER 19, 2022

Although the overwhelming majority of automated ad buying is RTB, there are other methods. Programmatic direct is buying a guaranteed number of ad impressions on specific websites or from selected publishers. While this assures ad space on specific publisher sites, it isn’t as good when it comes to audience targeting.

Advertising 105

Advertising Marketing Ad Exchange Retail 105

Automatad Inc.

MAY 9, 2023

What Is Google Ad Exchange (Google AdX)? Just like other ad exchanges , Google AdX is a marketplace that offers a pool of ad impressions to buyers via real-time bidding. But, unlike AdSense, Google Ad Exchange is a platform that cannot be simply integrated into a website. How Does Google Ad Exchange Work?

Ad Exchange 52

Ad Exchange Header Bidding Impressions Ad Inventory 52

YieldBird

JUNE 14, 2023

Digital publishers face formidable obstacles like advanced ad-blocking and the impending demise of third-party cookies, compelling them to adapt and adopt alternative strategies to uphold or enhance their advertising earnings. Amidst this backdrop, one of the strategies has emerged as a captivating solution: ad refreshing.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

YieldBird

JUNE 14, 2023

Digital publishers face formidable obstacles like advanced ad-blocking and the impending demise of third-party cookies, compelling them to adapt and adopt alternative strategies to uphold or enhance their advertising earnings. Amidst this backdrop, one of the strategies has emerged as a captivating solution: ad refreshing.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

Basis

SEPTEMBER 26, 2023

Let's start with the automation part: For a programmatic guaranteed buy, advertisers may get to sync their data management platform (DMP) with the publisher’s DMP in order to access specific publisher audiences that they want to target via device ID or third-party cookie match. How Does Programmatic Guaranteed Work? Negotiate a deal.

CPM 52

CPM Impressions Demand Side Platform Ad Inventory 52

Monetize More

OCTOBER 13, 2022

Dynamic Price Floor Optimization is the process of selling ads that involve setting a base price for the publisher’s ad inventory and then automatically fine-tuning the price for maximum yield. This type of pricing model allows for optimization not only on a campaign level but also on an individual ad level.

Header Bidding 52

Header Bidding Ad Inventory Impressions Cookies 52

Martech

JUNE 29, 2022

It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). A (short) list of why ad fraud happens: Bots simulate real user traffic on websites or apps to generate ad impressions. the New York Times) to sell fake ad inventory.

Affiliates 96

Affiliates Marketing CPA ROI 96

Automatad Inc.

MARCH 31, 2022

The post-cookie world may prioritize buying inventories from fewer publishers. ViperBot, a new sophisticated ad fraud scheme. Buyers Focus On Reputed Publisher Inventories in a Cookieless World. The shift towards a privacy-focused digital world is much bigger than just phasing out third-party cookies.

Cookies 52

Cookies Impressions Data Management Platform Ad Inventory 52

Brid.tv

OCTOBER 7, 2022

On the contrary, mid-roll ads are still considered valuable ad real estate , and not for nothing. They are over 35% more effective than post-roll ads in generating impressions, for example. The biggest advantage mid-roll ads have over pre- and post-rolls is placement. How to Get Mid-Roll Ads on Your Website.

Video Ads 52

Video Ads Ad network Non-Profit Real Estate 52

Automatad Inc.

FEBRUARY 22, 2022

Furthermore, consumers seem to have not perceived any tangible advantages apart from being asked to consent to the usage of browser cookies on all EU sites these days. The Trade Desk’s OpenPath claims to provide advertisers with unfettered access to ad impressions from several high-value partner publishers.

GDPR 52

GDPR Cookies Header Bidding Impressions 52

Brid.tv

OCTOBER 17, 2022

How Post-Roll Ads Compare to Other Instream Ad Formats. When compared to pre-roll and mid-roll ads, post-rolls don’t exactly shine through. According to research , they are the least effective of the three, with 58% fewer impressions than mid-rolls, and almost 200% fewer than pre-rolls. The Flaws of Post-Roll Ads.

Video Ads 52

Video Ads Header Bidding Pop-Up Ad network 52

Monetize More

JUNE 22, 2022

Their tools are easy to use to optimize interstitial ads while enhancing user experience at the same time. How will you benefit from this interstitial ad network? AdMob maximizes impression value for more ad revenue. Seamless interstitial ad formats integration. InMobi for Interstitial Ads.

Ad network 52

Ad network Fill rate Banner CPM 52

Digiday

OCTOBER 31, 2022

They have the context and audience marketers need to sustain personalized advertising at scale at a time when both are more difficult to come by from third-party cookies. For example, the publisher talked about conducting an audit of demand-side platforms — the ad tech vendors that actually buy impressions — as recently as 2019.

Media 59

Media Advertising Ad Tech Demand Side Platform 59

InMobi

APRIL 4, 2019

With open exchanges or open marketplaces, available ad inventory (i.e. potential ad placements on apps or websites) is made available to anyone, and the highest bidder in an ad auction gets to place their ad in that spot for a given amount of time. It’s like an open exchange, but on a much smaller scale.

Advertising 52

Advertising Ad Exchange Fill rate Ad Inventory 52

Digiday

OCTOBER 27, 2022

“We’re working on aggregating signals to generate inferences that enable ad serving on what we call an anonymous impression. These signals enable us to define ad addressability based on aggregated scale, first-party insights … these insights translate into more relevant opportunities to engage with an audience.”

Advertising 65

Advertising Demand Side Platform Conversion Audience 65

Clearcode

SEPTEMBER 20, 2023

The Top Reasons Why Companies Want To Build Their Own RTB Bidder or DSP For Ad Agencies For Tech Companies Benefits of Building Your Own Bidder or DSP for Advertising Operations Key Points A demand-side platform (DSP) is an AdTech platform for ad buyers (brands and ad agencies) to purchase ad inventory on an impression-by-impression basis.

Demand Side Platform 99

Demand Side Platform Ad Exchange Ad Inventory Impressions 99

Brid.tv

SEPTEMBER 30, 2022

If you enable autoplay on your player, you will ensure that almost every visitor on your website sees a pre-roll ad , whether they’re interested in the video or not. This will convert into higher impression rates and, by extension, higher ad revenue. How to Get Pre-Roll Ads on Your Website. Yes, we do mean literally.

Video Ads 67

Video Ads Conversion Rate Fill rate Ad network 67

InMobi

JULY 15, 2016

With so much time being spent in the feed environment, investing in native ads is a foregone conclusion. While a lot of native ad inventory exists outside of the walled gardens, marketers are yet to focus their budgets on these non-ONO (owned and operated) native ad apps. Mobile web attribution is still a fuzzy area.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

Monetize More

SEPTEMBER 15, 2022

Video ad servers primarily facilitate the delivery of in-video ads. This can be done through programmatic methods: targeted videos can be served based on an audience segment’s demographic information collected via cookies, or on the popularity of a particular piece of content among users.

Ad Server 52

Ad Server Video Ads Banner Ad Inventory 52

VideoWeek

FEBRUARY 16, 2024

In this week’s Week in Review: OpenAI unveils impressive text-to-video capabilities, TF1 sees positivity in the ad market, and The Independent enters talks to take control at BuzzFeed UK & I. For example, a person might take a bite out of a cookie, but afterward, the cookie may not have a bite mark,” said the company.

Marketing 52

Marketing Media Entertainment Agency 52

VideoWeek

JUNE 24, 2022

The Interactive Advertising Bureau (IAB) US released its Intrinsic In-Game (IIG) Measurement Guidelines to address ad viewability, inactivity and fraud for ads that form a seamless part of the gameplay environment. NYT’s Impressive Growth Continues. Apple News Picks NBCUniversal to Sell Ads in UK.

Ad Tech 98

Ad Tech Agency Media Audience 98

InMobi

NOVEMBER 12, 2014

Lack of Standards – The constant challenge for marketers is the lack of dependable standards, methodologies and metrics for measurement for ad solutions. Tracking and Analytics – Digital marketers are used to desktop ads utilizing cookies to track users across websites.

Mobile Ads 52

Mobile Ads Pop-Up Rich Media Banner 52

Smart-Hub

JANUARY 30, 2024

For instance, instead of advocating their own brand, an advertiser may focus on the unsustainable practices of their competitors and spread this information via ads. Let’s explore how exactly you can avoid advertisements with fallacies on your ad exchange. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!

Ad Exchange 46

Ad Exchange GDPR Banner Advertising 46

Monetize More

JULY 8, 2022

Publishers can use In-App Header Bidding to simultaneously offer their ad inventory to multiple demand partners through this programmatic advertising technology, guaranteeing a real-time, unified auction. To maximize revenue for the publisher, ongoing auctions create competition among bidders for all in-app ad impressions.

Header Bidding 80

Header Bidding Fill rate Ad Server CPM 80

Smart-Hub

DECEMBER 18, 2023

Going over the RTB definition, RTB stands for real-time bidding, and this technology is designed to automate the process of buying and selling ad inventory through auctions. Publishers offer their ad inventory via ad exchanges (or networks). In turn, advertisers bid on the inventory. The highest bid wins.

Ad Exchange 49

Ad Exchange Ad Inventory Demand Side Platform Impressions 49

NewProgrammatic

MARCH 15, 2022

That’s why below you’ll find a comprehensive overview of the search advertising industry in 2022, as well as industry insights on how to make an informed decision choosing brand-safe and user-friendly ad solutions for your business. What are Search Ads? Yandex Ads.

Search Advertising 52

Search Advertising CPC Header Bidding Audience 52

Smart-Hub

DECEMBER 8, 2023

So-called third-party cookies were critically essential for this purpose. But cookies are slowly becoming a thing of the past. And while SmartHub still effectively synchronizes cookies for more accurate audience targeting, companies like Google , Apple , and Mozilla are on the verge of abandoning their use altogether.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Basis

JANUARY 2, 2024

Signal loss is top of mind throughout the industry as third-party cookie deprecation in Google’s Chrome browser becomes a reality: Cookies will be disabled for 1% of users in Q1 of 2024, and the rest appear set to be disabled by year’s end. In other words: Generative AI could end up leading to a lot more low-quality ad inventory.

Advertising 59

Advertising Cookies Impressions Audience 59

Monetize More

DECEMBER 28, 2022

The most important thing about them is that they are not just selling ads but also data. This means that you can get more information from each impression than if you were running ads on Google AdWords or Facebook. With contextual advertising, prospects see ads based on their online behaviors and internet search history.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

VideoWeek

JULY 8, 2022

Vevo and WebAds have signed a deal enabling the independent sales house to conduct direct ad sales on behalf of Vevo in the Dutch, Spanish, French and German markets. The agreement allows advertisers to buy Vevo ad inventory on CTV with their campaigns guaranteed to run alongside premium music video content. “We

Ad Tech 98

Ad Tech eCommerce Media Agency 98

Monetize More

APRIL 13, 2023

Header Bidding History | Issues with the Programmatic Waterfall Model Traditional Waterfall Model The reason why the waterfall bidding or the daisy-chain system was replaced was the price your impression sells for barely even accounts for its real value. However, this variable is known to be a bad predictor of what an ad impression is worth.

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Brid.tv

NOVEMBER 1, 2022

If so, consider finding a programmatic ad provider. Programmatic advertising platforms make the process of selling ad inventory simpler and more streamlined. With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. Smaato So Which Programmatic Ad Platform Is Best for You?

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Brid.tv

APRIL 13, 2023

It offers publishers access to multiple demand sources and ad exchanges , creating stiff competition for ad inventory between the buyers. It’s a server-to-server real-time bidding process that happens on an ad server. if the ad slot is 300×250, only buyers looking for this size will be eligible).

Header Bidding 52

Header Bidding Ad Exchange Ad Ops Ad Inventory 52

Clearcode

MAY 24, 2023

Header bidding is a technical process whereby publishers can sell ad impressions via multiple supply-side platforms (SSPs) before their ad server is called to find an ad for available ad space. vs Prebid Server: Which Option Delivers the Most Ad Revenue? websites and mobile apps).

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Header Bidding Ad Server Ad Exchange Agency 76