Ad Monsters

JULY 22, 2022

With the surge of online shopping and ecommerce sales, e-retail sites are becoming a more popular avenue for brand advertising. . In fact, with the implementation of new privacy laws, retail media may be a necessity for publishers and advertisers. On the other hand, many assert that retail media could be a solution to this challenge.

Ad Tech 105

Ad Tech Retail Media Advertising 105

Digiday

JANUARY 17, 2024

Sponsored by LiveRamp From policy changes to the cookie’s demise, the advertising industry is already transforming just a few weeks into 2024.

Cookies 77

Cookies Marketing Impressions Retail 77

Ad Monsters

DECEMBER 16, 2022

In 2022, we covered topics ranging the spectrum of privacy regulations, retail media networks and the most efficient ways to create unique identifiers for consumers. What Is Retail Media Advertising and How Does it Benefit the Ad Tech Industry? . Do you need a refresher on Seller Defined Audiences? If so, this series is for you. .

Cookies 97

Cookies Pop-Up Ad Tech Retail 97

Ad Monsters

NOVEMBER 2, 2022

Ad tech was once a world dominated by cookies, but its reign is soon coming to an end. . Google keeps promising to follow suit, but now their cookie deprecation is delayed until 2024. . Compared to third-party cookies, there is a 78% CPM gap for cookieless assets across all advertising verticals. . The CPM does not falter.

Cookies 97

Cookies CPM Food Ad Tech 97

Martech

OCTOBER 4, 2022

FuboTV reports they saw ad impressions increase 25% year-over-year for campaigns that were transacted using Unified ID 2.0. faster than the impressions available on the streaming service. Cloud data platforms like Snowflake and Oracle have also announced their support. Performance and spend increases. year-over-year.

Non-Profit 110

Non-Profit CPA Impressions Cookies 110

Clearcode

SEPTEMBER 20, 2023

Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. A demand-side platform (DSP) is an AdTech platform for ad buyers, such as brands and ad agencies to purchase ad inventory on an impression-by-impression basis.

Demand Side Platform 99

Demand Side Platform Ad Exchange Ad Inventory Impressions 99

Martech Series

OCTOBER 25, 2022

Indeed, the company already supports many large retail brands across all their jurisdictions with one well-known high street retailer using the platform across all 51 countries and territories in which they operate. The platform has proven popular because of the impressive figures it generates.

Data Management Platform 86

Data Management Platform Impressions Conversion Rate eCommerce 86

YieldBird

NOVEMBER 10, 2023

Black Friday 2022 boosted retailers, with shoppers eagerly hunting for deals. Across the Atlantic in the US, Black Friday 2022 raked in an impressive $9.12 Yet, without a sound targeting framework, delivering excellent ad exposure, encompassing viewability, impressions, and clicks, becomes challenging. Let’s dive in!

Viewability 98

Viewability Impressions CPM Conversion Rate 98

PubMatic

FEBRUARY 1, 2023

Even prior to full third-party cookie deprecation, PubMatic is working with a growing number of top advertisers on how to use sell-side data activation to build channel-agnostic and efficient strategies to survive and thrive no matter what comes next. DSPs then automatically decide which media placements to buy for that advertiser.

Viewability 86

Viewability Demand Side Platform Cookies Impressions 86

Ad Monsters

FEBRUARY 15, 2023

Your email touches every app you use, such as retail, social media, newsletters, and streaming. In lieu of third-party cookie replacement, the hashed email is a strong identifier for the consumer. Can you explain how a hashed email address can replace a cookie? How does it comply with privacy and data ethics?

Cookies 98

Cookies Audience Impressions Retail 98

Martech

OCTOBER 19, 2022

What is a retail media network? Programmatic direct is buying a guaranteed number of ad impressions on specific websites or from selected publishers. Programmatic advertising costs can vary because they are priced by cost per 1,000 ad impressions. What is a retail media network? How much does it cost?

Advertising 110

Advertising Marketing Ad Exchange Retail 110

Basis

FEBRUARY 9, 2024

This year, signal loss will hit an inflection point as Google restricts third-party cookie access in its market share-leading Chrome browser. Advertisers have had quite a long runway to prepare for this pivotal year—so how well prepared are they for a world without the targeting and attribution afforded by cookies?

Advertising 72

Advertising Cookies Non-Profit CPA 72

Martech Series

OCTOBER 3, 2022

faster than the increase in available impressions. year-over-year, ad impressions increased by 25% year-over-year in addition to an increase in CPMs year-over-year for campaigns transacted through FuboTV using the identity solution. In fact, an e-commerce retailer with a large first-party CRM data set that was using UID 2.0

Advertising 71

Advertising CPA Conversion Rate Impressions 71

Basis

JANUARY 2, 2024

Signal loss is top of mind throughout the industry as third-party cookie deprecation in Google’s Chrome browser becomes a reality: Cookies will be disabled for 1% of users in Q1 of 2024, and the rest appear set to be disabled by year’s end. 2024 is shaping up to be a dynamic year in programmatic advertising.

Advertising 59

Advertising Cookies Impressions Audience 59

VideoWeek

MAY 20, 2022

CTV Overtakes Mobile on Video Impressions. CTV overtook mobile in 2021 to become the platform with the greatest share of global video impressions. An Innovid study showed that CTV accounted for 46 percent of all video impressions, up from 40 percent in 2020, as mobile fell from 43 percent to 39 percent. The Week in TV.

Impressions 52

Impressions Ad Tech Media Agency 52

Martech Series

JANUARY 18, 2023

This privacy-forward predictive scoring delivers superior audience quality and KPI performance without the use of personally identifiable information, cookies, or IDs of any kind. Verticalized Data: Vertical-specific data across automotive, B2B, CPG, dining, finance, retail, travel and more.

Audience 87

Audience Machine Learning Impressions Finance 87

Smart-Hub

OCTOBER 16, 2023

On September 20 and 21, over 800 thought leaders convened to explore pivotal themes such as artificial intelligence in marketing, the evolution of retail media, automation, the emergence of Web3, sustainability, and other pertinent subjects. By the way, you can check the examples of SmartHub`s clients success in these case studies.

Retail 64

Retail Ad Exchange Cookies Fashion 64

Clearcode

APRIL 7, 2022

Third-party cookies were the main mechanism for identifying individuals across different websites for the purpose of showing them personalized ads, running frequency capping, measuring the performance of campaigns, and performing attribution. Various solutions to this problem have emerged, with data clean rooms being one of the main ones.

Cookies 97

Cookies Ad Targeting Retail Audience 97

Ad Monsters

OCTOBER 25, 2022

Even a blind man can see the accelerated growth of the retail media market. From the confluence of the Pandemic to the shift of incremental spend from other media channels, retail media is a commerce subsidiary that, like the heart, keeps that aspect of advertising alive. Commerce media is bustling. The Creative.

Media 52

Media Retail Education Cookies 52

Media Math

MARCH 22, 2022

You may view Tom and Jerry as the walled gardens vs. the independents, SSPs vs DSPs, or Cookies vs. RampID, but there’s no shortage of one chasing the other in the hopes of convincing the industry (or worse, investors) where to put their money. There’s a lot of cat and mouse playing out in programmatic advertising. How do they do that?

Header Bidding 91

Header Bidding Advertising Cookies Viewability 91

Martech

OCTOBER 19, 2022

A big-box retailer learned this the hard way when they relied too heavily on programmatically generated ads and inadvertently served personalized ads for weight-loss products to plus-size apparel buyers. As in life, it’s true in advertising that brands get one chance to make a good first impression.

Ad Targeting 131

Ad Targeting Audience Cookies Retail 131

Ad Monsters

JUNE 16, 2022

And while what life looks like post-cookie ran throughout the two days of knowledge sharing, there was a deep focus on what is actually happening right here and now and why you should be paying closer attention. Retail Media Networks represent an oasis in a data desert, 3rd party cookies have been a mirage.”

Viewability 52

Viewability Cookies Retail eCommerce 52

Martech Series

FEBRUARY 2, 2023

Non-PII examples include cookies, IP addresses and device identifiers. For instance, the GDPR allows non-PII like cookies to be classified as personal data. Engagement with Paid Ads: Impressions, CTR, CPC/Mille, Conversions, etc. So, we have gathered them under one heading to reduce any potential misunderstanding.)

Marketing 102

Marketing Conversion Rate Click Through Rate Cookies 102

VideoWeek

APRIL 26, 2024

The Week in Tech Google Pushes Back its Cookie Deadline Until 2025 Google has announced that it is once again pushing back its deadline for removing third-party cookies from its Chrome browser. Now it says it expects to start ramping up cookie deprecation “starting early next year”. I hope business acts on these findings.”

Non-Profit 52

Non-Profit Cookies Ad Tech Audience 52

Martech Series

OCTOBER 25, 2022

Working with the platform is pretty handy and the time to market is so fast.” – software architect in the retail industry. Marketing Technology News: Three Tips for Marketers to Survive (and Thrive) in the Post-Cookie Era. For the selection of a suitable bot this platform made a top tier list, Cognigy is top notch.

Conversion 68

Conversion Healthcare MarTech Cookies 68

Adtelligent

FEBRUARY 2, 2022

From the dawn of digital advertising in the 90s, cookie-based targeting was a go-to technique for tracking user behavior and delivering relevant ads for the right audiences. More and more marketers turn to alternatives to third-party cookies and try to decrease their reliance on third-party data. Omnichannel marketing .

Marketing 52

Marketing Cookies Demand Side Platform Impressions 52

VideoWeek

FEBRUARY 2, 2024

Co-op Launches a Retail Media Network UK grocery retailer Co-op is launching a retail media network, Co-op Media Network, the company has announced. Co-op is already active in the retail media space, making its first-party customer data available to brands for targeting via an in-house team. Studies carried out by xpln.ai

Retail 52

Retail Media Cookies Agency 52

VideoWeek

FEBRUARY 9, 2024

Despite this, he said the company’s investments in growth areas like addressable targeting capabilities and retail media mean he’s hopeful for improved performance in 2024. IPG is forecasting organic net revenue growth of between 1-2 percent. On the advertising side of things, revenues were down 5.6 Read more on VideoWeek.

Cookies 98

Cookies Media Agency Audience 98

Ad Monsters

DECEMBER 28, 2023

Amazon more or less invented the concept of retail media and it has become a favored tactic of marketers everywhere, especially as the pool of third-party data and cookies diminishes. Amazon Financially, 2024 will be a banner year for Amazon’s advertising business, reports DoubleVerify.

Cookies 64

Cookies GDPR Retail Banner 64

Martech Series

JUNE 15, 2022

Identity lockr, designed in direct response to the challenges posed by new privacy regulations and third-party cookie deprecation, is a platform for publishers to manage user registration and capture first-party data while respecting user consent and communication preferences. Audience Development. Emerging Digital Marketing….

A/B Testing 84

A/B Testing Communications Audience Cookies 84

Martech

JANUARY 3, 2023

But the slow deprecation of third-party cookies has whittled away at the quality of many third-party audiences, forcing CPGs to look elsewhere for efficient yet scalable solutions. brand lift survey, ad impression/frequency management) rely heavily on third-party cookies. Unfortunately, there is no third-party data panacea.

ROI 90

ROI Control Group Audience Cookies 90

Martech Series

AUGUST 2, 2022

ArcSpan’s next-gen audience monetization platform, Audience Engine strengthens publishers’ and retailers’ media revenue strategies as the digital advertising industry transitions away from the use of third-party cookies.

Audience 84

Audience Ad Server MarTech ROI 84

VideoWeek

JUNE 23, 2023

Firstly, he CNIL says that Criteo failed to verify with its partners whether users had given consent to use of cookies for tracking, meaning that in some cases Criteo deployed cookies even where the user hadn’t consented. Secondly, it did not make it clear to users exactly how data would be used, using vague and broad terms. .

GDPR 52

GDPR Cookies Ad Tech Agency 52

Digiday

JANUARY 3, 2023

billion in 2020, according to the Census Bureau’s Annual Retail Trade Survey (ARTS). We should be now asking, ‘is this the year the cookie actually dies and we need to rewrite the targeting and measurement rules,’” he added. Meaning, there’s no sure way to know if the sale would have happened with or without the impression.

Advertising 62

Advertising Marketing Impressions Brand Awareness 62

Basis

MARCH 7, 2023

Point-of-purchase: Screens (often smaller) that reach consumers in shopping or check-out environments in destinations like grocery stores, big box retailers, convenience stores, liquor stores, etc. With DOOH, there’s no need to think about alternative solutions to third-party cookies or ways to target that are privacy friendly.

Advertising 78

Advertising Pop-Up Impressions Demand Side Platform 78

Basis

JANUARY 4, 2023

By tapping into a range of real-time data such as live sports scores, weather fluctuations, traffic updates, or local in-store retail discounts, advertisers can create dynamic messaging and capture the attention of large, relevant audiences. Retail media is shaking things up! There’s a new privacy landscape. The time to act is today!

Advertising 75

Advertising Pop-Up Retail Real Estate 75

VideoWeek

DECEMBER 16, 2022

The firm tracks and analyses impression-level data across CTV, mobile, web and in-app environments. Vast Majority of Advertisers are Already Investing in Retail Media. And the majority of those who haven’t already invested in retail media plan to do so over the next year. .” Amplified Intelligence Acquires AttentvAds.

Media 98

Media Audience Retail Display Advertising 98