Single Grain

JULY 20, 2021

In 2020, ad impressions sold programmatically reached $129.1 Programmatic buying has become the number one choice for many brands that strive to keep in touch with their customers across all channels and environments. Ad impressions are served on different websites or apps connected to programmatic. billion U.S.,

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Basis

AUGUST 30, 2022

Even still, CTV ad spend has skyrocketed recently, thanks to the powerful brand awareness, leads, and sales the format offers. Retail, media, tech, and finance are the top industries when it comes to OTT video ad spending. Remember when we mentioned that standout CTV ads tell a compelling story about your brand?

Advertising 77

Advertising Viewability Brand Awareness A/B Testing 77

VideoWeek

OCTOBER 20, 2023

News UK says Nucleus Plan will create planning insights using its first-party data, backed by third-party measurement partners including Adelaide and Brand Metrics. These insights will help advertisers optimise their campaigns based on one of six KPIs: viewability, CTR, brand awareness, consideration, purchase intent and attention.

Ad Tech 52

Ad Tech Media Agency Retail 52

Single Grain

MARCH 16, 2020

If ads for those sneakers aren’t following you across websites, then you’ve probably just cleaned up the web cookies. Previously, brands primarily thought about how to raise the overall brand awareness among masses; today, the focus is shifting towards one-to-one communication. Find Your Niche for Your Own Business.

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Single Grain

OCTOBER 14, 2019

Let’s take a closer look at the tactics that Nike uses to build brand awareness and expand globally. billion: Impressive stats, right? Now let’s see what strategies Nike uses to create so much buzz around their brand and continue growing amid stiff competition. Creating an Unforgettable Retail Experience.

Marketing 109

Marketing Fashion Banner Audience 109

Digiday

JANUARY 3, 2023

billion in 2020, according to the Census Bureau’s Annual Retail Trade Survey (ARTS). We should be now asking, ‘is this the year the cookie actually dies and we need to rewrite the targeting and measurement rules,’” he added. Meaning, there’s no sure way to know if the sale would have happened with or without the impression.

Advertising 67

Advertising Marketing Impressions Brand Awareness 67

Single Grain

APRIL 28, 2020

While it may not originally have been designed to be a marketing strategy, it has certainly generated a lot of brand awareness from publications like Fox, LA Daily News , and the New York Post. By branding themselves as a tech company rather than a fashion company, Uniqlo proved itself to be a trend adopter from the beginning.

Marketing 141

Marketing Audience Media ROI 141

Single Grain

NOVEMBER 28, 2023

Metaverse marketing involves the integration of digital and physical spaces via VR and AR to create immersive experiences in which brands sell their products or services. For example, a retailer could use metaverse marketing to create a virtual store where potential customers can browse products as if they’re actually in the store.

Marketing 126

Marketing First-Party Cookies SEO Cookies 126