Digiday

OCTOBER 19, 2022

We have a handful of travel clients, retail clients, entertainment, those have been significantly up. In February 2022, when economic concerns became more pronounced, the top 10 automotive advertisers steeply cut spending on linear ad impressions in the U.S. Luxury retail is somewhat of an anomaly in the supply chain struggle.

Agency 65

Agency Media Retail Entertainment 65

VideoWeek

JUNE 9, 2023

However widely-used programmatic tools use machine learning to inform media buying strategies. The system deploys deep learning algorithms to score every ad impression based on relevance to the advertiser, and help traders make bids at the optimal level.

Agency 52

Agency Media Ad Tech eCommerce 52

Martech Series

FEBRUARY 2, 2023

Once the data is analyzed using artificial intelligence (AI) or machine learning tools, you can suggest better products to your customers and eventually push out the competition, much like a company with significant network effects does. Non-PII examples include cookies, IP addresses and device identifiers.

Marketing 102

Marketing Conversion Rate Click Through Rate Cookies 102

illumin

JANUARY 22, 2024

Meta ads make use of ‘cookies’. When a user visits a website or engages with an online platform, a cookie is placed on their device. This cookie collects information about the user’s activities (such as the websites they visit, the products they browse, etc.). These impressions were also sold at a 16% lower rate.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Martech

NOVEMBER 15, 2021

These vendors are on the front lines of dealing with changes to privacy regulations and technology shifts, so they are building solutions with the strength to weather a cookie-less future where users are in control of their own data. Machine learning to extract market response of media impressions by audience, tactic, and creative exposures.

Marketing 109

Marketing Machine Learning ROI Cookies 109

Single Grain

JULY 20, 2021

In 2020, ad impressions sold programmatically reached $129.1 In these auctions, advertisers compete with each other for the right to serve an ad impression to a particular user on a particular website or app. Ad impressions are served on different websites or apps connected to programmatic. If so, here’s what you should know.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Basis

AUGUST 30, 2022

Retail, media, tech, and finance are the top industries when it comes to OTT video ad spending. That said, marketers can use KPIs like video completion rate (VCR), impressions delivered, and cost per completed view (CPCV) to measure and report on the area that CTV ads excel in: brand awareness. billion by 2024, and account for 7.6%

Advertising 77

Advertising Viewability Brand Awareness A/B Testing 77

VideoWeek

JANUARY 13, 2023

She declined to provide numbers but claimed a “broad swath” of advertisers are involved, including consumer packaged goods, automotive, retail and luxury brands. Demand-side platform The Trade Desk has launched a first-party data hub called Galileo, designed to help marketers activate against their data sets without third-party cookies.

Ad Tech 98

Ad Tech Media Agency Advertising 98

Ad Monsters

MAY 13, 2024

For reasons that completely baffle me, the digital advertising industry congratulates itself for taking steps to eliminate third-party tracking cookies from the ecosystem, while replacing them with something equally bad from a consumer privacy perspective: various private signals that allow for one-to-one targeting.

Advertising 115

Advertising Cookies Machine Learning GDPR 115

VideoWeek

SEPTEMBER 29, 2023

This experience is intended to run across all verticals where we have relevant feed data, including retail, travel and auto,” said Microsoft. ConteX offers buyers contextual targeting capabilities, according to OpenX, designed in response to third-party cookie deprecation. The format is due to launch in beta in early 2024.

Media 52

Media Non-Profit Advertising Ad Tech 52

VideoWeek

AUGUST 18, 2023

.” The demand follows yesterday’s release of a new report from Adalytics, which claims that YouTube has been using behavioural and demographic data to personalise ads on children’s videos, and has also in some cases been dropping advertising cookies and setting persistent identifiers for users watching children’s videos.

Ad Tech 52

Ad Tech Audience Agency Media 52