Clearcode

SEPTEMBER 20, 2023

Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs).

Demand Side Platform 99

Demand Side Platform Ad Exchange Ad Inventory Impressions 99

VideoWeek

JULY 8, 2022

Equativ, the French ad tech business previously known as Smart Adserver, this week announced a strategic investment in video ad personalisation business Nowtilus. Nowtilus’ core server-side ad insertion functionality will be integrated into Equativ’s programmatic video ad tech stack.

Ad Tech 98

Ad Tech eCommerce Media Agency 98

Basis

OCTOBER 9, 2023

Either by running promotional codes or QR codes on the front end, implementing UTM codes on the back end, or setting up a corresponding landing page, you can measure exactly which media is prompting the most impressions and conversions in real time. Linear TV, too, is still a good option. It caused a huge stir across the advertising industry.

Marketing 67

Marketing Rich Media Audience Education 67

Basis

JANUARY 2, 2024

Signal loss is top of mind throughout the industry as third-party cookie deprecation in Google’s Chrome browser becomes a reality: Cookies will be disabled for 1% of users in Q1 of 2024, and the rest appear set to be disabled by year’s end. 2024 is shaping up to be a dynamic year in programmatic advertising.

Advertising 59

Advertising Cookies Impressions Audience 59

illumin

JANUARY 22, 2024

They leverage data collected about individuals’ browsing habits, search history, and other online activities to deliver ads that are highly relevant and personalized. Meta ads make use of ‘cookies’. When a user visits a website or engages with an online platform, a cookie is placed on their device.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

VideoWeek

DECEMBER 16, 2022

The firm tracks and analyses impression-level data across CTV, mobile, web and in-app environments. Diversity in Ad Creative Dropped in 2022. Video ad creative in North America featured more white actors than they did in 2022 according to research from Extreme Reach, while male actors still appear much more commonly in ads than women.

Media 98

Media Audience Retail Display Advertising 98

VideoWeek

NOVEMBER 3, 2023

The firm will also offer new impression-level measurement and panel-only ratings when requested by clients. We would like to reassure the ecosystem that deprecation of third-party cookies can only take place once the competition concerns, identified by the CMA during its investigation, are addressed by Google,” said the regulator.

Ad Tech 98

Ad Tech Ad Server Media Agency 98

Single Grain

JULY 20, 2021

In 2020, ad impressions sold programmatically reached $129.1 In these auctions, advertisers compete with each other for the right to serve an ad impression to a particular user on a particular website or app. Ad impressions are served on different websites or apps connected to programmatic. billion U.S.,

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Basis

AUGUST 30, 2022

In 2022, CTV will account for more than one-fifth of total programmatic video ad spend for the first time, as well as one-tenth of total programmatic digital display. In 2021, US CTV ad spend grew an estimated 60% year-over-year, reaching more than $14 billion. Ad spend on the channel is projected to hit $29.5

Advertising 77

Advertising Viewability Brand Awareness A/B Testing 77

Single Grain

MARCH 16, 2020

If ads for those sneakers aren’t following you across websites, then you’ve probably just cleaned up the web cookies. This way, you won’t have to develop the app and serve the ads in only one of them. There are lots of examples of how in-app video ads can be integrated into the gameplay and actually enhance it.

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

VideoWeek

AUGUST 19, 2022

TikTok announced the launch of ‘Shopping Ads’ on Wednesday, the latest addition to its suite of advertising tools, as it continued to invest in its ecommerce capabilities. Shopping Ads includes three formats. This takes total funding to around $232 million according to Crunchbase. Paramount+ Bundled with Walmart Membership.

Media 52

Media Ad Tech Agency eCommerce 52

VideoWeek

MAY 20, 2022

CTV Overtakes Mobile on Video Impressions. CTV overtook mobile in 2021 to become the platform with the greatest share of global video impressions. An Innovid study showed that CTV accounted for 46 percent of all video impressions, up from 40 percent in 2020, as mobile fell from 43 percent to 39 percent.

Impressions 52

Impressions Ad Tech Media Agency 52

VideoWeek

SEPTEMBER 29, 2023

The ads pull relevant product data into a table, for example comparing different car models. This experience is intended to run across all verticals where we have relevant feed data, including retail, travel and auto,” said Microsoft. The format is due to launch in beta in early 2024.

Media 52

Media Non-Profit Advertising Ad Tech 52

Single Grain

APRIL 28, 2020

Uniqlo is an innovative Japanese apparel company that has a valuation of over $12 billion and is the world’s third-largest retailer , after Zara and H&M. Dive Deeper: 9 Tips for Creating Instagram Video Ads that Actually Generate Sales. Dive Deeper: How to Make Your Live Video a Guaranteed Success. 13) Uniqlo.

Marketing 141

Marketing Audience Media ROI 141