Seasonal Trends Boost Video Ad Spend in Q2
PubMatic
AUGUST 22, 2023
Programmatic omnichannel video (CTV and online video) ad spend grew 9% year-over-year, according to data from the PubMatic platform. This growth was driven in large part by a surge in paid impressions. For more detailed programmatic ad trends, see our Q2 2023 digital ad spend and video ad spend reports.
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