Impressions Retail Video Ads Viewability 
Monetize More
JUNE 6, 2023
In today’s digital landscape, where mobile advertising plays a vital role in marketing strategies, achieving optimal mobile ad viewability is crucial for driving meaningful results. Merely displaying ads on mobile devices is no longer sufficient. What is Mobile Ad Viewability, and How to Measure It?
Martech
MAY 18, 2022
Video has become an effective revenue generator for brands, especially on social platforms. In fact, digital video ad spending in the U.S. Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly. Clearly, having a video ad strategy is highly beneficial.
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InMobi
OCTOBER 27, 2020
Brand advertisers in verticals like retail, QSR (quick-service restaurants), and financial services are expected to see an increase in ad spending during this quarter, despite the uncertain state of the economy. returns for every impression opportunity. How often do they win auctions in your ad server?
Digiday
OCTOBER 4, 2022
Best Attribution Tool Foursquare FullThrottle Technologies InMarket & Welch’s Max Connect Digital National Tire Retailer Increases Store Visits and E-Commerce Sales with Simpli.fi’s Industry-Leading Programmatic Solutions Reveal Mobile. Best CRM Platform Act! Best Partner Clean Room Epsilon – Epsilon PeopleCloud Prospect.
Monetize More
OCTOBER 4, 2022
Video Ad Units. Banner ads are the bread and butter of online advertising, but they’re not the only game in town. Publishers need to leverage video advertising during Q4 and outstream video ads first. In this way, publishers can start monetizing holiday traffic without disrupting their user experience.
InMobi
JULY 15, 2016
Users love consuming video, more so with the convenience of their mobile devices. While marketers have taken conscious steps to increase their mobile video advertising budgets through both direct and programmatic channels, mobile-first video creatives are not yet the norm.
Basis
MARCH 7, 2023
Though people most closely associate DOOH with brightly colored digital billboards (like those in Times Square), the channel includes everything from massive digital billboards, to ads displayed on mall kiosk screens, to video ads that pop up on the gas station TV while you’re refueling.
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