Ad Inventory, Impressions, Retail and Video Ads

CTV Ad Video Completion Rates Are Higher Than Any Other Device Format

MNTN

MARCH 10, 2023

CTV boasts the highest share of ad views for premium video across devices, according to FreeWheel , and as more streaming ad inventory opens up, CTV’s share of ad views is expected to increase further. Mobile does still have a lead when it comes to overall reach, but CTV is quickly catching up.

Impressions

Impressions Ad Inventory Video Ads Retail

What every marketer needs to know about programmatic advertising

Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? What is a retail media network? Although the overwhelming majority of automated ad buying is RTB, there are other methods. Automation makes buying ads and selling ad inventory a simple process with low overhead.

Advertising

Advertising Marketing Ad Exchange Retail

How to 10X Mobile Ad Viewability: Fix these mistakes NOW!

Monetize More

JUNE 6, 2023

A/B Testing: Experiment with different ad placements, formats, and designs to identify the optimal combination that yields the highest viewability and engagement rates. Interactive Ads: Engage users by incorporating interactive elements, such as playable ads, quizzes, or gamified experiences.

Viewability

Viewability Mobile Ads A/B Testing Impressions

Why we care about video advertising

Martech

MAY 18, 2022

Video has become an effective revenue generator for brands, especially on social platforms. In fact, digital video ad spending in the U.S. Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly. Clearly, having a video ad strategy is highly beneficial.

Advertising

Advertising Video Ads CPM Viewability

Mobile First Creative Best Practices

InMobi

JULY 15, 2016

Users love consuming video, more so with the convenience of their mobile devices. While marketers have taken conscious steps to increase their mobile video advertising budgets through both direct and programmatic channels, mobile-first video creatives are not yet the norm.

Rich Media

Rich Media Impressions Video Ads Ad Inventory

App Monetization During the Holidays: Choose Your Bidding Partners Wisely

InMobi

OCTOBER 27, 2020

The holiday season always is a huge opportunity for publishers and app developers to make the best returns from their ad inventory. Advertisers and their DSPs typically rely on the last three months of the calendar year to boost annual sales and increase ad spending to reach holiday shoppers.

Header Bidding

Header Bidding Click Through Rate Impressions Ad Server

Maximize your Q4 revenue during an AdOps Recession [10 Best Ways]

Monetize More

OCTOBER 4, 2022

Publishers can deploy a variety of programmatic advertising solutions in their ad stack. These tips can help you determine which approach is best for your ad inventory: Refreshing Holiday Content. With the influx of traffic, comes the need to boost ad revenue. Video Ad Units. Make the most of Q4 Spend.

Header Bidding

Header Bidding Native Advertising Banner Video Ads

The WIR: OpenAI Unveils a Text-to-Video Tool, TF1 Reports an Ad Market Rebound, and The Independent Enters Talks to Run BuzzFeed in UK&I

VideoWeek

FEBRUARY 16, 2024

In this week’s Week in Review: OpenAI unveils impressive text-to-video capabilities, TF1 sees positivity in the ad market, and The Independent enters talks to take control at BuzzFeed UK & I. Billed as an “inventory creation service”, the product offers buyers direct access to premium video inventory.

Marketing

Marketing Media Entertainment Agency

Why Do Companies Want to Build Their Own RTB Bidder or DSP

Clearcode

SEPTEMBER 20, 2023

Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs).

Demand Side Platform

Demand Side Platform Ad Exchange Ad Inventory Impressions

A Peak Into The Future: 2022 Retail Media Predictions

InMobi

FEBRUARY 22, 2022

In 2021, retail media took the marketing and advertising world by storm – eMarketer’s latest forecast predicts advertising spend will reach over $50 Billion by 2023 – and will continue to be a source of innovation and growth for years to come. This is where video comes in.

Retail

Retail Media Demand Side Platform Fill rate

The WIR: YouTube Tests Gaming, Brands Ask TikTok Creators to Make Video Ads, and Analysts Forecast Addressable TV Market to Reach $87 Billion by 2027

VideoWeek

JUNE 30, 2023

In this week’s Week in Review: YouTube tests an online gaming product, brands ask TikTok creators to submit video ads , and Ampere forecasts the addressable TV market to be worth $87 billion by 2027. Brands Ask TikTok Creators to Submit Video Ads TikTok has invited brands to request video submissions from creators.

Video Ads

Video Ads Marketing Ad Tech Media

The WIR: YouTube Shorts Gets 30 Billion Daily Views, HBO Max Halts European Originals, and Equativ Continues Push into CTV

VideoWeek

JULY 8, 2022

Equativ, the French ad tech business previously known as Smart Adserver, this week announced a strategic investment in video ad personalisation business Nowtilus. Nowtilus’ core server-side ad insertion functionality will be integrated into Equativ’s programmatic video ad tech stack.

Ad Tech

Ad Tech eCommerce Media Agency

Top 6 Benefits of Programmatic Advertising

Single Grain

JULY 17, 2023

Advertisers bid on the available ad space, and the algorithm determines the winning bid based on relevancy, budget and targeting parameters. The winning ad is instantly delivered to the user as a tailored display or video ad. Behavioral Targeting : This type of targeting focuses on user behavior and interests.

Advertising

Advertising Demand Side Platform Ad Exchange Ad Inventory

2024 Programmatic Advertising Trends

Basis

JANUARY 2, 2024

These tactics could include leaning more heavily on first-party data , leveraging contextual targeting and geotargeting , bidding on premium inventory , using anonymized data sources, targeting using individual platforms’ proprietary data (ex. In other words: Generative AI could end up leading to a lot more low-quality ad inventory.

Advertising

Advertising Cookies Impressions Audience

Meta advertising: what you need to know

illumin

JANUARY 22, 2024

Retail taking priority Retail has been the largest ad spending vertical in 2023, accounting for 27.9% of US digital ad spending. Ad supply is soaring Ad supply is not on issue on Meta’s platforms in 2023. In fact, its ad supply is oversized. These impressions were also sold at a 16% lower rate.

Advertising

Advertising A/B Testing Retargeting Conversion

The WIR: Disney Shareholders Sue for Disney+ Deception, VAB Accuses Nielsen of Favouring Amazon, and CNN Picks Mark Thompson as CEO

VideoWeek

SEPTEMBER 1, 2023

“These metrics — and the flexibility of having multiple platforms in one view — enable A+E Networks to demonstrate how attention leads to action and truly understand the quality and value of audience impressions.” The parent company generated revenues of €9.7 billion in the first six months of the year, up 4.5 percent on H1 2022.

Entertainment

Entertainment eCommerce Agency Media

The WIR: Mail Metro Media Launches Vertical Video Offering, Ofcom Adds Digital Requirements to BBC Licence, and DAZN Launches a Linear Broadcast Channel

VideoWeek

MARCH 24, 2023

In this week’s Week in Review: Mail Metro Media launches a vertical video offering, Ofcom sets new ground rule for the BBC, and what’s old is new for DAZN as it launches a linear broadcast channel. The new offering is launched in partnership with video commerce vendor Firework. .”

Media

Media Entertainment Ad Inventory Retail

The WIR: Amazon Touts 200 Million Ad Reach on Prime, BuzzFeed Has High AI Ambitions, and ProSieben Begins Selling Off Non-TV Assets

VideoWeek

APRIL 12, 2024

In this week’s Week in Review: Andrew Jassy says Amazon Prime Video’s ad reach is over 200 million, BuzzFeed wants to become the “defining media company for the AI era”, and ProSieben fends off MFE as it sells off some non-TV assets.

Ad Tech

Ad Tech Agency Media Video Ads

AdTech Trends

CTV Ad Video Completion Rates Are Higher Than Any Other Device Format

What every marketer needs to know about programmatic advertising

Trending Sources

How to 10X Mobile Ad Viewability: Fix these mistakes NOW!

Why we care about video advertising

Mobile First Creative Best Practices

App Monetization During the Holidays: Choose Your Bidding Partners Wisely

Maximize your Q4 revenue during an AdOps Recession [10 Best Ways]

The WIR: OpenAI Unveils a Text-to-Video Tool, TF1 Reports an Ad Market Rebound, and The Independent Enters Talks to Run BuzzFeed in UK&I

Why Do Companies Want to Build Their Own RTB Bidder or DSP

A Peak Into The Future: 2022 Retail Media Predictions

The WIR: YouTube Tests Gaming, Brands Ask TikTok Creators to Make Video Ads, and Analysts Forecast Addressable TV Market to Reach $87 Billion by 2027

The WIR: YouTube Shorts Gets 30 Billion Daily Views, HBO Max Halts European Originals, and Equativ Continues Push into CTV

Top 6 Benefits of Programmatic Advertising

2024 Programmatic Advertising Trends

Meta advertising: what you need to know

The WIR: Disney Shareholders Sue for Disney+ Deception, VAB Accuses Nielsen of Favouring Amazon, and CNN Picks Mark Thompson as CEO

The WIR: Mail Metro Media Launches Vertical Video Offering, Ofcom Adds Digital Requirements to BBC Licence, and DAZN Launches a Linear Broadcast Channel

The WIR: Amazon Touts 200 Million Ad Reach on Prime, BuzzFeed Has High AI Ambitions, and ProSieben Begins Selling Off Non-TV Assets

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