Martech Series

FEBRUARY 7, 2023

AdPlayer.Pro reports the video ad serving volume increase and the newly-introduced video ad player functionality. AdPlayer.Pro, an international provider of outstream video advertising tech solutions, has announced the Q4 2022 business results.

Video Ads 52

Video Ads Ad Tech Impressions MarTech 52

Digiday

MAY 1, 2024

The attention economy is at the heart of successful ad campaigns, so the KPIs associated with attention have become a central factor in marketing strategies. The approach is particularly beneficial as advertisers seek more effective methods of demonstrating ROI, especially when investing in video.

Video Ads 71

Video Ads ROI Impressions Conversion 71

Automatad Inc.

OCTOBER 26, 2023

Online video content is booming, and so are video ads. Moreover, as digital video advertising spending grows yearly, this is a great chance for you as a web publisher to benefit from it. So, get ready to unlock the power of video ad monetization to captivate your audience and turn your website into a profit machine.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

Smart-Hub

FEBRUARY 12, 2024

Video advertising is getting more and more demand, and in 2024, the video ad spending is expected to exceed $190 billion. Moreover, the annual growth is forecasted to reach 6.04%, which means that the market share of video ads can surpass $241 billion by 2028. SmartHub's Features Have No Limits! billion in 2024.

Video Ads 52

Video Ads Ad Exchange Advertising Ad network 52

Automatad Inc.

DECEMBER 1, 2023

Share Tweet Share Video ads are an undeniable choice for attention and engagement. The video ad spend and video ad revenue forecast reflect that well: $59 billion was spent on video ads in 2023 , and the online ad revenue is forecasted to reach $362 billion in 2027.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Brid.tv

MARCH 2, 2023

Video ad monetization is one of the most lucrative ways for publishers to generate revenue. With multiple video ad formats at their disposal, publishers face the challenge of finding out what works best for their website or app. Table of Contents [ hide ] What Are Outstream Video Ads?

Video Ads 52

Video Ads Non-Profit Viewability Banner 52

Brid.tv

JUNE 30, 2023

Nowadays, advertisers are willing to invest much more in video ads. However, it’s a rather challenging task to make a video ad that will fully serve its purpose. So, to help advertisers, we decided to share eight tips on how to make a video ad more effective and eye-catching to consumers.

Video Ads 52

Video Ads Marketing Native Advertising Audience 52

Brid.tv

JUNE 30, 2023

Nowadays, advertisers are willing to invest much more in video ads. However, it’s a rather challenging task to make a video ad that will fully serve its purpose. So, to help advertisers, we decided to share eight tips on how to make a video ad more effective and eye-catching to consumers.

Video Ads 52

Video Ads Marketing Native Advertising Audience 52

VideoWeek

APRIL 8, 2024

Digital video is a broad church, encompassing a wide range of different formats – each of which is quite different from both the consumer’s and the advertiser’s perspective. It’s key therefore that advertisers know exactly what they’re getting when buying video inventory.

Video Ads 52

Video Ads Advertising Viewability Banner 52

Brid.tv

FEBRUARY 9, 2023

With such a high percentage of viewer screen time, video ad monetization has become one of the most profitable ways to generate revenue from video content. Table of Contents [ hide ] What Is Video Ad Monetization? FAQ What Is Video Ad Monetization? FAQ What Is Video Ad Monetization?

Video Ads 52

Video Ads Header Bidding Viewability Fill rate 52

MNTN

DECEMBER 4, 2023

Peacock Ad Formats and Video Specs for CTV Aspect ratio : 16:9 Max file size : 10GB Video length : 6, 15, 30, 45 or 60 seconds Frame rate : 23.98, 25, or 29.97 (based on native frame rate) Bitrate : Greater than 15 Mbps File type : Video Ad-ID required (.mov YouTube states video ads 3 minutes or less perform best.

Video Ads 52

Video Ads Audience Conversion Rate Advertising 52

MNTN

DECEMBER 4, 2023

Peacock Ad Formats and Video Specs for CTV Aspect ratio : 16:9 Max file size : 10GB Video length : 6, 15, 30, 45 or 60 seconds Frame rate : 23.98, 25, or 29.97 (based on native frame rate) Bitrate : Greater than 15 Mbps File type : Video Ad-ID required (.mov YouTube states video ads 3 minutes or less perform best.

Video Ads 52

Video Ads Audience Conversion Rate Advertising 52

Monetize More

OCTOBER 6, 2022

What are Rewarded Video Ads? Rewarded ads are advertisements that reward users for watching or clicking ads within a game or app in exchange for an in-game reward, such as more lives or more in-game currency (stars, coins, hearts, etc). How Rewarded Video Ads Work? You accept the offer and then watch an ad.

Video Ads 52

Video Ads Ad network Click Through Rate Ad Exchange 52

Brid.tv

AUGUST 19, 2022

Have you been looking for a way to put video ads on your website ? If you have experience with online advertising, you already know that video ads perform better than images and other ad formats. To help you out, we’ve put together a handy guide to implementing video ads and monetizing your website.

Video Ads 70

Video Ads Ad network Ad Server Ad Inventory 70

Digiday

DECEMBER 6, 2022

This week’s Future of TV Briefing looks at how IAB Tech Lab’s recent definition of in-stream video advertising affects the online video advertising marketplace. WTF is the difference between in-stream and out-stream video ads? A negligibly small portion of the [online video] landscape meets this new industry standard.

Video Ads 61

Video Ads Demand Side Platform Impressions Brand Awareness 61

Monetize More

SEPTEMBER 15, 2022

Video and display ads are the two most popular advertising formats right now that are making publishers big bucks. Video ads are booming right now. Some estimates claim that it will overtake all other digital ad formats in just a few years. Video ad servers primarily facilitate the delivery of in-video ads.

Ad Server 52

Ad Server Video Ads Banner Ad Inventory 52

Digiday

APRIL 13, 2023

Its annual ad revenue run rate tripled from $1 billion in Q2 2022 to $3 billion at the end of the year, a rate likely to continue now that Reels accounts for 30-40% of Instagram usage, per Meta’s most recent investor call. The amount of Instagram impressions from Reels in 2022 was 2.5%, which shot up to 10.8% Meta does that for them.

Video Ads 87

Video Ads Impressions Agency Advertising 87

Admixer

MAY 8, 2020

Viewers remember 95% of the message when they watch it in a video compared to 10% when reading it in text. Videos are memorable, and leave a lasting impression that translates in conversion and sales. The young cohort of users increasingly prefers watching a video over reading […]. appeared first on Admixer.Blog.

Banner 52

Banner Video Ads Impressions Conversion 52

InMobi

JULY 3, 2018

Advertisers of all stripes love in-app video ads. InMobi’s State of Mobile Video Advertising 2018 Report found that advertisers globally doubled the amount they spent on in-app video ads between 2016 and 2017. GET REPORT But what do app publishers think about video advertising? In the U.S.,

Video Ads 52

Video Ads Click Through Rate Ad Inventory Impressions 52

Digiday

NOVEMBER 20, 2022

” It’s too early to tell if Natalist’s investment in video ads will paid off, as the brand is in the early bouts of its campaign and increased spend. However, Dasho said she expects to see an uptick in branded search site traffic as well as social media impressions.

Video Ads 61

Video Ads Brand Awareness Audience Entertainment 61

Smarty Ads

DECEMBER 20, 2022

In a world overloaded with impressions, this is challenging. However, emotional online video ads with spectacular visuals could stand out and catch the user's eye. The secret of successful video advertising.

Impressions 98

Impressions Video Ads Advertising 98

Martech

FEBRUARY 8, 2024

Advertisers using creative optimization for video ads now can include ads for audio channels in these omnichannel campaigns. Today, ad-serving company Clinch announced it added audio channels to its Flight Control creative delivery platform. and to customize the creative using generative AI.

Video Ads 114

Video Ads MarTech Audience Impressions 114

illumin

SEPTEMBER 27, 2019

The always impressive Old Spice, mouth-watering Arby’s and surprising Grammarly are ones to watch this week. The post Most Viewed Video Ads: Brace Yourselves, McConaughey is Back appeared first on AcuityAds Inc. Enhance Your Writing. WATCH NOW. Arby’s. Bourbon BBQ Sandwiches. Introducing iPhone 11.

Video Ads 40

Video Ads Impressions Media Advertising 40

Monetize More

MARCH 10, 2023

One such metric is RPM, or revenue per thousand impressions. RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app. It represents the cost the advertiser will pay for every 1,000 ad impressions served on a publisher’s website. in ad revenue.

Header Bidding 98

Header Bidding CPM Ad Inventory Click Through Rate 98

AdvertiseMint

OCTOBER 30, 2023

Definition of View Through Rate (VTR) View Through Rate, often abbreviated as VTR, is a pivotal metric in online advertising, measuring the effectiveness of a video ad campaign. The calculation of the View Through Rate (VTR) is straightforward and provides a quantitative measure of video ad engagement.

Click Through Rate 40

Click Through Rate Video Ads Impressions Conversion Rate 40

VideoWeek

MAY 15, 2023

When an advertiser is offered a digital video ad impression via programmatic trading tools, they get passed a lot of information to help them understand what exactly it is they’re being sold. Some of this information is about the seller: who they are, and what content the impression appears alongside.

Impressions 59

Impressions Video Ads Banner Advertising 59

Ad Beat

MARCH 6, 2024

In that sense, Samsung is similar to its fiercest rival in the global smartphone market, Apple, which spent two-thirds of its colossal $775 million US display ad budget for 2023 on YouTube ads. And they’re hardly the only advertisers to bet big on video. million impressions) and r/NYYankees ($50,600 of spending, 6.6

Electronics 82

Electronics Display Advertising Impressions Video Ads 82

PubMatic

OCTOBER 23, 2023

During the hackathon, our teams engaged in the conceptualization and execution of innovative solutions including: Improving the serving of ads on CTV/OTT channels. Increasing the yield of online video ads. Software optimizations to scale the delivery of ad impressions on the PubMatic platform.

Header Bidding 110

Header Bidding Machine Learning Impressions Video Ads 110

PubMatic

SEPTEMBER 28, 2022

When publishers include these signals in their bid requests, advertisers gain a much better understanding of the impressions they are bidding on. advertisers are familiar with content object signals and use them to purchase CTV/OTT video ad inventory. According to the report, a majority of advertisers in the U.S. More Inventory.

Advertising 75

Advertising Video Ads Impressions Ad Inventory 75

Monetize More

MARCH 10, 2023

One such metric is RPM, or revenue per thousand impressions. RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app. It represents the cost the advertiser will pay for every 1,000 ad impressions served on a publisher’s website. in ad revenue.

Header Bidding 73

Header Bidding CPM Ad Inventory Click Through Rate 73

InMobi

SEPTEMBER 10, 2020

Whether it’s through live concerts, events or digital content, POPS provides a lasting impression on audiences and paves the way for meaningful interactions between the brands and their consumers. Rishi Bedi, Vice President, SEA, Japan and Korea at InMobi shared, “POPS is the leading original content platform from Vietnam.

Pop-Up 52

Pop-Up Video Ads Entertainment Impressions 52

Martech Series

FEBRUARY 28, 2023

Buonasera joined Magnite in 2021 when the company acquired SpringServe, the video ad serving platform he co-founded. In 2016, he helped found SpringServe, scaling the company to a leader in video ad serving with an impressive global client list.

Video Ads 87

Video Ads Ad Tech Impressions MarTech 87

Basis

JULY 18, 2023

Don’t worry, our goal here isn’t to call you out on your daily screen time: it's to point out that all three of these digital engagements provide prime opportunities for advertisers to connect with you via video ads. And, the percentage will decrease the longer your ad is. well, we’re glad you asked!

Viewability 52

Viewability Marketing Impressions Video Ads 52

MNTN

MARCH 10, 2023

While mobile web and mobile app traffic combined still give mobile campaigns consistently high levels of impressions, those impressions can come with a less brand-safe environment and lower engagement. Mobile does still have a lead when it comes to overall reach, but CTV is quickly catching up.

Impressions 98

Impressions Ad Inventory Video Ads Retail 98

AdExchanger

APRIL 24, 2023

We're close to the onset of true cross-media measurement – with the understanding that all video impressions are not created equal. That seems obvious, but one key player in the The post Video Measurement Is Getting Smarter – So Why Press For A Dumb Currency? appeared first on AdExchanger.

Impressions 98

Impressions Media Video Ads 98

AdvertiseMint

SEPTEMBER 22, 2023

It’s calculated by dividing the number of clicks on your TikTok ad by the number of impressions and multiplying by 100. The formula for CTR is as follows: CTR = (Number of Clicks / Number of Impressions) x 100. For instance, if your TikTok ads received 1,000 impressions and were clicked 100 times, your CTR will be 10%.

Click Through Rate 52

Click Through Rate Video Ads Impressions Audience 52

Brid.tv

SEPTEMBER 30, 2022

The growing popularity of video content that we have been witnessing in recent years has also boosted the popularity of digital video advertising. Although this ad format is generally considered to be effective and engaging, not all video ads are the same. What Are Pre-Roll Ads. Types of Pre-Roll Ads.

Video Ads 67

Video Ads Conversion Rate Fill rate Ad network 67