Demand Side Platform Impressions Retail Video Ads 
VideoWeek
SEPTEMBER 29, 2023
The judging panel of media, tech and creative specialists brought their marketing and technology expertise to categories ranging from social and ad technology, right through to data and sustainability. Judges were hugely impressed by the calibre of this year’s entries and many went right to the wire.
Martech
OCTOBER 19, 2022
Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? What is a retail media network? When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Clearcode
SEPTEMBER 20, 2023
Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. In this blog post, we cover their main reasons for developing this AdTech platform. Table Of Contents Key Points What Is a Demand-Side Platform and What Is It For?
Basis
MARCH 7, 2023
Though people most closely associate DOOH with brightly colored digital billboards (like those in Times Square), the channel includes everything from massive digital billboards, to ads displayed on mall kiosk screens, to video ads that pop up on the gas station TV while you’re refueling. What DOOH Formats and Mediums Are There?
VideoWeek
APRIL 26, 2024
For example, IAB data from earlier this week projected that total US digital video ad spend this year – including all CTV and social video – will hit $63 billion, or roughly $16 billion per quarter. But Tesla looks set to end its experimentation with ads. The ads were far too generic – could’ve been any car.
VideoWeek
FEBRUARY 16, 2024
In this week’s Week in Review: OpenAI unveils impressive text-to-video capabilities, TF1 sees positivity in the ad market, and The Independent enters talks to take control at BuzzFeed UK & I. Billed as an “inventory creation service”, the product offers buyers direct access to premium video inventory.
InMobi
SEPTEMBER 30, 2019
Some down-funnel demand-side platforms ensure marketing are paying only for those that actually use their app. This is in contrast to what marketers did before, where they just paid for impressions or clicks and hoped for the best. And, this is largely why video ads are becoming increasingly effective.
Expert insights. Personalized for you.
59 
Let's personalize your content