Basis

MARCH 7, 2023

Programmatic digital out-of-home allows advertisers to activate DOOH campaigns in an automated and data-driven way, typically by using a demand side platform (DSP). Marketers can track the impact of DOOH ads based on metrics like impressions, bids won, impressions per bid, and win rate.

Advertising 78

Advertising Pop-Up Impressions Demand Side Platform 78

Digiday

FEBRUARY 5, 2023

Takeoff & landing Publicis’s 2022 financial results impressed analysts, showing 20% net revenue growth for the holding company, and 10% organic growth. Demand-side platform Adform partnered with supply-chain emissions firm Scope3 to offer carbon-reduction calculations in the programmatic world. Kacy also was U.S.

Agency 62

Agency Media Demand Side Platform Ad Tech 62

VideoWeek

APRIL 26, 2024

Addressable ads will be traded programmatically through Equativ, a French ad tech firm which owns an ad server, supply-side platform (SSP) and demand-side platform (DSP). The telco recently revamped MagentaTV, which offers live TV and on-demand content, including free ad-supported streaming TV (FAST) channels.

Non-Profit 52

Non-Profit Cookies Ad Tech Audience 52

Digiday

APRIL 18, 2023

.” Another publisher, whose ad business is almost completely sold directly, said during the DPS working group that even they are weighing at which points they’ll allow ad partners who don’t have direct demand-side platform connections to use resellers to buy ads programmatically.

Marketing 51

Marketing Demand Side Platform Ad Tech Media 51

VideoWeek

FEBRUARY 16, 2024

In this week’s Week in Review: OpenAI unveils impressive text-to-video capabilities, TF1 sees positivity in the ad market, and The Independent enters talks to take control at BuzzFeed UK & I. The acquisition could make the retail giant a key player in the CTV ad market, competing with Amazon, Roku and Google. percent.

Marketing 52

Marketing Media Entertainment Agency 52

InMobi

FEBRUARY 22, 2022

In 2021, retail media took the marketing and advertising world by storm – eMarketer’s latest forecast predicts advertising spend will reach over $50 Billion by 2023 – and will continue to be a source of innovation and growth for years to come. Expect to see many other retailers embrace the format, too.

Retail 52

Retail Media Demand Side Platform Fill rate 52

VideoWeek

OCTOBER 1, 2022

More now report outsourcing programmatic buying to a demand-side platform or independent trading desk. Verification specialist DoubleVerify (DV) announced a new partnership with Best Buy Ads, providing measurement tools for the company’s in-house retail media network (RMN) and its partners.

Agency 52

Agency Media Non-Profit Retail 52

InMobi

SEPTEMBER 30, 2019

Some down-funnel demand-side platforms ensure marketing are paying only for those that actually use their app. This is in contrast to what marketers did before, where they just paid for impressions or clicks and hoped for the best.

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

VideoWeek

JUNE 9, 2023

“With YouTube Primetime Channels, we offer our users the opportunity to experience subscription-based premium TV and movie content, both linear and on-demand, from a variety of well-known partners directly in one place, where they are often searched for and discovered,” said Andreas Briese, Country Director of YouTube Deutschland.

Agency 52

Agency Media Ad Tech eCommerce 52

VideoWeek

MAY 5, 2023

The data also highlighted buyers’ appetite for a multi-currency future when it comes to unified measurement, with 81 percent of TV and video buyers saying they want two or more unified currencies for impression measurement. The inventory is available via demand-side platform Amobee, which is also owned by Tremor International.

Advertising 52

Advertising Ad Tech Video Ads Machine Learning 52

VideoWeek

APRIL 28, 2023

The Week in Tech MediaMath Renews its Attempt to Find a Buyer Demand-side platform MediaMath has hired investment bank Houlihan Lokey to help it explore strategic options including a sale, something which has been in the works for years, Insider reported this week. And the group said that programme costs fell €19.4

Agency 52

Agency Non-Profit Ad Exchange Media 52

Single Grain

JULY 20, 2021

In 2020, ad impressions sold programmatically reached $129.1 RTB (Real-Time Bidding) is typically the “engine” of programmatic platforms; this protocol makes it possible to organize a real-time auction between sellers and buyers of media. Ad impressions are served on different websites or apps connected to programmatic.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Digiday

SEPTEMBER 22, 2022

A lot of retail media networks come into play. Amazon has their own [demand-side platform] and being able to serve ads in front of users already shopping and then show attribution for that — that is something that publishers can’t do. It just doesn’t translate.

Media 54

Media Cookies Conversion Rate Affiliates 54

Single Grain

JULY 17, 2023

You can set up an ad campaign on a demand-side platform (DSP) and specify the desired target audience parameters. Demand-Side Platform (DSP) A demand-side platform allows advertisers to manage and optimize their programmatic campaigns.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Single Grain

SEPTEMBER 4, 2019

the database arranges, unifies and transmits ready-made segments to connected DSP (demand-side platform) in order to enable omnichannel targeted advertising. Demand-side platforms automate media buying by purchasing target impressions on websites visited by a brand’s targeted customers.

Advertising 80

Advertising Marketing Demand Side Platform Banner 80

MNTN

FEBRUARY 6, 2024

We created an entire content series dedicated to this very topic, comparing the effectiveness of OTT advertising to well-known players in the programmatic space like YouTube, Demand Side Platforms (DSPs) , Linear TV , Display-Only, and Video Ads. Nope, OTT marketing is entirely vertical agnostic and benefits many categories.

Advertising 98

Advertising Retargeting CPA Audience 98

VideoWeek

JUNE 23, 2023

“They chase cheap CPMs … However, in the media world not all inventory and not all impressions are equal. ” Magnite Launches Audience Products Suite Magnite Access Sell-side platform Magnite has launched a suite of omnichannel audience products called Magnite Access.

GDPR 52

GDPR Cookies Ad Tech Agency 52

Single Grain

MARCH 16, 2020

Programmatic digital advertising enables purchasing mobile traffic automatically from the numerous publishers who monetize their inventory via RTB (on a per-impression basis). Such a pre-made platform significantly reduces costs and removes the risks of the newly developed ad tech product going head to head with your competitors.

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

VideoWeek

NOVEMBER 3, 2023

The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-side platforms. By integrating the IRIS_ID with Equativ, we look forward to providing advanced ad decisioning capabilities that are unique in the marketplace,” said Sean Holzman, EVP Ad Platforms and Agencies at IRIS.TV.

Ad Tech 98

Ad Tech Ad Server Media Agency 98

VideoWeek

JANUARY 13, 2023

She declined to provide numbers but claimed a “broad swath” of advertisers are involved, including consumer packaged goods, automotive, retail and luxury brands. Demand-side platform The Trade Desk has launched a first-party data hub called Galileo, designed to help marketers activate against their data sets without third-party cookies.

Ad Tech 98

Ad Tech Media Agency Advertising 98

Single Grain

AUGUST 13, 2019

Eventually, all your potential customers will start their searches on Amazon even if you’re not selling a product on the retail site. of all online retail sales in the U.S. 7 Pro Tips for Retailers to Capitalize on Amazon’s Prime Day. It gives you a breakdown of key metrics, such as: Impressions and clicks. When 49.1%

Video Ads 110

Video Ads Conversion CPC Banner 110

Single Grain

JULY 19, 2019

Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”. Handling Social Impressions. Rip the audio alone and use it as a podcast episode.

Marketing 111

Marketing SEO Machine Learning Banner 111

Single Grain

JULY 19, 2019

Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”. Handling Social Impressions. Verifying Online Identities. Elevate Transparency.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Basis

FEBRUARY 28, 2023

But through the rise of technologies and spaces such as social commerce and retail media networks , brands can now enable users to shop and take action directly on many publishers’ sites, putting customers closer to the transaction point. As these systems evolve and mature, in-feed native ads could potentially assume even greater importance.

Native Advertising 77

Native Advertising Advertising Demand Side Platform Video Ads 77

Single Grain

DECEMBER 6, 2019

Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”. Handling Social Impressions. Rip the audio alone and use it as a podcast episode.

Marketing 145

Marketing SEO Conversion Audience 145

Single Grain

NOVEMBER 28, 2023

For example, a retailer could use metaverse marketing to create a virtual store where potential customers can browse products as if they’re actually in the store. RTB), which uses real-time auctions to buy guaranteed ad impressions in advance from specific publisher sites.

Marketing 126

Marketing First-Party Cookies SEO Cookies 126