How to Determine Your Ad Platform’s Pricing Model and Rates
Kevel
MARCH 28, 2022
As you build your ad platform, one decision to make is how you will sell and price your direct-sold ads. Do you charge for clicks or for impressions? Total cost (ad spend) divided by thousand impressions (mille is Latin for thousand). A $1 CPM across 1 million impressions would be $1,000 in spend. Pricing type.
Let's personalize your content