Exchange Wire

JUNE 1, 2023

DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (June 1st, 2023) announced the launch of DV Marketplace Suite, a comprehensive toolkit that enables supply-side and demand-side platforms, marketplaces, ad exchanges, and retail media networks to [.]

Demand Side Platform 52

Demand Side Platform Ad Exchange Retail Media 52

Martech Series

JUNE 21, 2022

IRI, a fast-growing, global leader in innovative solutions and services for consumer, retail and media companies, today announced that it has launched the IRI OmniConsumer Receipt Panel, a new panel that will source receipt data from 120,000 active households where they shop.

Demand Side Platform 89

Demand Side Platform Retail MarTech Audience 89

VideoWeek

JUNE 16, 2023

In this week’s Week in Review: Uber looks to drive up ad revenues with video, Publicis and Carrefour seek to scale retail media in Europe and Latin America, and AVOD businesses team up for a new streaming alliance. It will also offer consulting services to help businesses pivot quickly into retail media.

Video Ads 52

Video Ads Retail Media Ad Tech 52

Digiday

SEPTEMBER 20, 2022

By that measure, e-commerce and retail media rank quite highly, as GroupM issued a deep dive into the economics of both segments and Walmart expanded its partnerships on its marketplace, Connect, to include social platforms and ad-tech providers. Even dollar stores are in or getting into” the retail media game, she said.

Demand Side Platform 55

Demand Side Platform Retail Manufacturing Media 55

PubMatic

FEBRUARY 1, 2023

Sell-side targeting has emerged as a privacy-safe tactic—and it will continue to help brands stay ahead of operational- and performance-related changes. There’s a lot at stake, and PubMatic’s sell-side targeting solutions bring advertisers closer to publisher content, and closer to the consumer.

Viewability 86

Viewability Demand Side Platform Cookies Impressions 86

VideoWeek

SEPTEMBER 29, 2023

VideoWeek would like to thank our category partners, PubMatic, Vevo and Publica, and offer our congratulations to all the winners and nominees for their forward-thinking work driving the evolution of the industry.

Ad Server 59

Ad Server Demand Side Platform Ad Tech Video Ads 59

Martech

OCTOBER 13, 2023

DOOH demand-side platform (DSP) VIOOH teamed up with Yahoo to study the growing demand of DOOH and its effectiveness. Out-of-home advertisers expect DOOH publishers and retail media networks (RMNs) to prove campaign effectiveness with ads. Programmatic DOOH can also drive increased foot traffic and sales.

Demand Side Platform 120

Demand Side Platform Media Retail Retargeting 120

Martech

OCTOBER 19, 2022

What is a retail media network? When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids.

Advertising 111

Advertising Marketing Ad Exchange Retail 111

illumin

JULY 13, 2021

How a full-funnel approach led to a 20% increase in average order value for a leading mattress retailer At illumin we’re big proponents of the connected consumer journey. We know different audience segments may require different messages at different points in their journey, and not all members travel at the same speed. The value […].

Advertising 111

Advertising Retail Audience Demand Side Platform 111

Digiday

NOVEMBER 16, 2022

For example, The Trade Desk, a demand-side platform whose market capitalization was higher than that of Ford at one point, generated $395 million during the three months to September 30. This revenue figure represented a 31% year-on-year increase with the company forecasting Q4 revenues in the region of $500 million.

Ad Tech 67

Ad Tech Marketing Demand Side Platform Ad Server 67

Martech

SEPTEMBER 13, 2023

Criteo is making its self-service demand-side platform (DSP), Commerce Max, available to all clients. It gives brands and agencies a single point of entry to retail media inventory, both on and offsite. Brands and agencies can use Commerce Max to find audiences on retail sites and extend those audiences offsite.

Retail 119

Retail Media Demand Side Platform Viewability 119

Digiday

OCTOBER 13, 2022

Day 2 of Digiday’s Media Buying Summit, held in Palm Springs, Calif, is in the books, and the day’s speakers addressed issues ranging from optimizing social campaigns to improving the data flow around supply-chain challenges, to tensions between demand-side platforms (DSPs) and sales-side platforms (SSPs).

Media 58

Media Demand Side Platform Agency Retail 58

Digiday

OCTOBER 26, 2022

Sharma explained that his team has sought to improve the ease of use of the Amazon Ads platform, including more cohesive integration of its demand-side platform and other offerings, plus investment in Sizmek, the buy-side ad server it purchased in a 2019 fire-sale. ”

Ad Tech 69

Ad Tech Demand Side Platform Ad Server Food 69

Digiday

FEBRUARY 16, 2023

Evidence shows the leading independent demand-side platform is weathering the current economic storm and outperforming its peer set, albeit there are some nuances to consider that portend challenges to come. Gross spend on the platform was $7.8 billion, up 32%. Fren-zoned’?

Demand Side Platform 68

Demand Side Platform Ad Tech Cookies Media 68

Digiday

FEBRUARY 28, 2023

Katsur further commented, “Things like your CDP have to connect with no less than half-a-dozen vendors, then you have to ensure your supply-side platform has an integration with your demand-side platform, and ad server, on the other side.”

Cookies 70

Cookies Marketing Demand Side Platform Ad Server 70

InMobi

MAY 12, 2016

Today, we announced partnerships with leading demand-side-platforms (DSPs) Adelphic, AppNexus, The Trade Desk, TubeMogul, AudienceScience and Turn to scale high engagement mobile video ad formats across in-app programmatic inventory. InMobi Exchange is bringing powerful in-app video to brands at scale.

Demand Side Platform 52

Demand Side Platform Rich Media Viewability Mobile Ads 52

Basis

APRIL 24, 2023

It offers advertisers all the same benefits of DOOH and allows them to harness the power of real-time bidding (RTB) to activate their DOOH campaigns in an automated and data-driven way, typically by using a demand side platform (DSP). Here are some key stats marketers should know about pDOOH: In 2022, pDOOH ad spend grew 133.2%

Advertising 62

Advertising Demand Side Platform Pop-Up Audience 62

Clearcode

SEPTEMBER 20, 2023

Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. In this blog post, we cover their main reasons for developing this AdTech platform. Table Of Contents Key Points What Is a Demand-Side Platform and What Is It For?

Demand Side Platform 99

Demand Side Platform Ad Exchange Ad Inventory Impressions 99

InMobi

NOVEMBER 12, 2021

In this report, programmatic advertising trends are broken down as follows: How our demand-side platform (DSP), brand and agency partners are approaching mobile programmatic advertising both globally and specifically in North America. In Q2 2021, one in five ad dollars spent programmatically on mobile came from retailers.

Advertising 52

Advertising Demand Side Platform Banner Retail 52

Basis

APRIL 24, 2023

It offers advertisers all the same benefits of DOOH and allows them to harness the power of real-time bidding (RTB) to activate their DOOH campaigns in an automated and data-driven way, typically by using a demand side platform (DSP). Here are some key stats marketers should know about pDOOH: In 2022, pDOOH ad spend grew 133.2%

Advertising 52

Advertising Demand Side Platform Pop-Up Audience 52

Digiday

OCTOBER 9, 2022

So before me and you even get excited about taking a data segment pushing into the demand side platform to be bought. . “You need to make sure you have the data privacy regulation, governance, and compliance framework within your organization to handle process and use that data. ” The rise of second-party data.

Marketing 70

Marketing Demand Side Platform Retail Data Management Platform 70

Adtelligent

FEBRUARY 2, 2022

Usually, this information is stored in a data management platform (DMP) or a demand-side platform (DSP). DSP is a platform that helps advertisers manage all automatic media buying processes, including placing ads, bidding, moderation, and all other related activities. Omnichannel marketing . in a seamless manner.

Marketing 52

Marketing Cookies Demand Side Platform Impressions 52

VideoWeek

FEBRUARY 23, 2024

Billion Vizio Acquisition US retailer Walmart has announced it will acquire Vizio, a Smart TV manufacturer, in a deal worth $2.3 Tesco has the largest network of EV charge points of all UK retailers and so it’s a perfect fit to support Vauxhall with their ambition to make electric vehicles more accessible.” Read more on VideoWeek.

Ad Tech 52

Ad Tech Pop-Up Retail Media 52

Digiday

FEBRUARY 5, 2023

Demand-side platform Adform partnered with supply-chain emissions firm Scope3 to offer carbon-reduction calculations in the programmatic world. Digiday media agency reporter Antoinette Siu examined some of the challenges behind the red-hot marketplace of retail media networks. Kacy also was U.S.

Agency 66

Agency Media Demand Side Platform Ad Tech 66

Digiday

FEBRUARY 8, 2023

A closer look at the numbers reveals that “marketing solutions revenue decreased 19%” during the quarter while retail media revenue decreased 21%,” claimed the company in a statement. As one source told Digiday, “The Trade Desk needs a play in retail [media] and [The Trade Desk CEO] Jeff Green needs another story than CTV.”

Retail 64

Retail Ad Tech Demand Side Platform Media 64

Digiday

APRIL 18, 2023

.” Another publisher, whose ad business is almost completely sold directly, said during the DPS working group that even they are weighing at which points they’ll allow ad partners who don’t have direct demand-side platform connections to use resellers to buy ads programmatically.

Marketing 55

Marketing Demand Side Platform Ad Tech Media 55

InMobi

FEBRUARY 22, 2022

In 2021, retail media took the marketing and advertising world by storm – eMarketer’s latest forecast predicts advertising spend will reach over $50 Billion by 2023 – and will continue to be a source of innovation and growth for years to come. Expect to see many other retailers embrace the format, too.

Retail 52

Retail Media Demand Side Platform Fill rate 52

VideoWeek

AUGUST 5, 2022

Apple is hiring for a role to help build a demand-side platform, according to a job posting first seen by Digiday , suggesting the company is planning to ramp up its own ad sales business. The account was previously held by WPP’s Mindshare. ASOS, Boohoo and Asda Investigated Over Green Claims.

Demand Side Platform 98

Demand Side Platform Agency Non-Profit Media 98

VideoWeek

AUGUST 25, 2023

Retail media spend is on track to reach $141.7 percent of retail media spending. MediaMath, a demand-side platform, filed for Chapter 11 bankruptcy in June. Social media is expected to be the fastest-growing channel, with spend rising to $227.2 billion next year, accounting for 21.8 percent of total spend.

Media 52

Media Retail GDPR Agency 52

VideoWeek

APRIL 26, 2024

Addressable ads will be traded programmatically through Equativ, a French ad tech firm which owns an ad server, supply-side platform (SSP) and demand-side platform (DSP). The telco recently revamped MagentaTV, which offers live TV and on-demand content, including free ad-supported streaming TV (FAST) channels.

Non-Profit 52

Non-Profit Cookies Ad Tech Audience 52

Basis

MARCH 7, 2023

Programmatic digital out-of-home allows advertisers to activate DOOH campaigns in an automated and data-driven way, typically by using a demand side platform (DSP). Much like how DOOH is a type of OOH advertising, pDOOH is a type of DOOH advertising, and it includes any DOOH inventory that is bought programmatically.

Advertising 78

Advertising Pop-Up Impressions Demand Side Platform 78

VideoWeek

OCTOBER 1, 2022

More now report outsourcing programmatic buying to a demand-side platform or independent trading desk. Verification specialist DoubleVerify (DV) announced a new partnership with Best Buy Ads, providing measurement tools for the company’s in-house retail media network (RMN) and its partners.

Agency 52

Agency Media Non-Profit Retail 52

VideoWeek

FEBRUARY 16, 2024

The Trade Desk Announces Retail Media Partnership Following Strong 2023 The Trade Desk’s shares jumped 18 percent on Thursday after the DSP reported strong earnings for 2023. The company additionally announced a retail media partnership with Nectar360, enabling brands to target audiences using Nectar data from Sainsbury’s and Argos. “Our

Marketing 52

Marketing Media Entertainment Agency 52

InMobi

MAY 29, 2020

For this interview, I sat down with Kunal Nagpal, GM of Publisher Platform and Exchange at InMobi, on May 1. In this 23-minute conversation, we talked about the current state of InMobi Exchange , how different demand-side platforms are coping with COVID-19 and what brand marketing looks like today.

Demand Side Platform 52

Demand Side Platform Education Conversion Retail 52

InMobi

OCTOBER 12, 2021

We can learn a lot about what the future of retail media holds by looking at the evolution of programmatic media. InMobi Commerce has created an industry-first, open-source mediation software that allows retailers to increase ad competition, fill rates and ad inventory but also remain in control of their data and consumer privacy.

Retail 52

Retail Fill rate Media Demand Side Platform 52

Kevel

MARCH 28, 2022

Your advertisers would buy from you through a demand-side platform (DSP) via Programmatic Guaranteed (PG) buys or Private Marketplaces (PMPs). Retail Media. $5 Customers like Ticketmaster , Yelp , Strava , Mozilla, and many more have already launched successful ad platforms on Kevel. Industry / Ad Unit.

CPC 52

CPC CPM CPA Impressions 52

InMobi

SEPTEMBER 30, 2019

Some down-funnel demand-side platforms ensure marketing are paying only for those that actually use their app. For example, they may have one partner for brand awareness at the top of the funnel, one partner for driving engagement and interest and then another one just for user acquisition — and that’s it.

Advertising 52

Advertising Banner Rich Media Brand Awareness 52