VideoWeek

FEBRUARY 16, 2024

In this week’s Week in Review: OpenAI unveils impressive text-to-video capabilities, TF1 sees positivity in the ad market, and The Independent enters talks to take control at BuzzFeed UK & I. For example, a person might take a bite out of a cookie, but afterward, the cookie may not have a bite mark,” said the company.

Marketing 52

Marketing Media Entertainment Agency 52

Digiday

SEPTEMBER 22, 2022

A lot of retail media networks come into play. Amazon has their own [demand-side platform] and being able to serve ads in front of users already shopping and then show attribution for that — that is something that publishers can’t do. Cookie-pocalypse when? “I I’m not convinced it’s actually going to happen.

Media 60

Media Cookies Conversion Rate Affiliates 60

VideoWeek

JUNE 9, 2023

“With YouTube Primetime Channels, we offer our users the opportunity to experience subscription-based premium TV and movie content, both linear and on-demand, from a variety of well-known partners directly in one place, where they are often searched for and discovered,” said Andreas Briese, Country Director of YouTube Deutschland.

Agency 52

Agency Media Ad Tech eCommerce 52

Single Grain

JULY 20, 2021

In 2020, ad impressions sold programmatically reached $129.1 RTB (Real-Time Bidding) is typically the “engine” of programmatic platforms; this protocol makes it possible to organize a real-time auction between sellers and buyers of media. Ad impressions are served on different websites or apps connected to programmatic.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

VideoWeek

JUNE 23, 2023

Firstly, he CNIL says that Criteo failed to verify with its partners whether users had given consent to use of cookies for tracking, meaning that in some cases Criteo deployed cookies even where the user hadn’t consented. ID5’s identity graph will enable advertisers on The Trade Desk platform to leverage ID5’s cookieless ID.

GDPR 52

GDPR Cookies Ad Tech Agency 52

VideoWeek

NOVEMBER 3, 2023

The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-side platforms. By integrating the IRIS_ID with Equativ, we look forward to providing advanced ad decisioning capabilities that are unique in the marketplace,” said Sean Holzman, EVP Ad Platforms and Agencies at IRIS.TV.

Ad Tech 98

Ad Tech Ad Server Media Agency 98

VideoWeek

JANUARY 13, 2023

She declined to provide numbers but claimed a “broad swath” of advertisers are involved, including consumer packaged goods, automotive, retail and luxury brands. Demand-side platform The Trade Desk has launched a first-party data hub called Galileo, designed to help marketers activate against their data sets without third-party cookies.

Ad Tech 98

Ad Tech Media Agency Advertising 98

Single Grain

MARCH 16, 2020

If ads for those sneakers aren’t following you across websites, then you’ve probably just cleaned up the web cookies. Programmatic digital advertising enables purchasing mobile traffic automatically from the numerous publishers who monetize their inventory via RTB (on a per-impression basis). Find Your Niche for Your Own Business.

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Single Grain

NOVEMBER 28, 2023

For example, a retailer could use metaverse marketing to create a virtual store where potential customers can browse products as if they’re actually in the store. RTB), which uses real-time auctions to buy guaranteed ad impressions in advance from specific publisher sites.

Marketing 126

Marketing First-Party Cookies SEO Cookies 126